HomeMy WebLinkAboutRFQ Details - Branding and Website DevelopmentRequest for Qualifications (RFQ) for Branding and Website Development
Consultant
Introduction
The City of Renton, in support of the City’s Renton Community Marketing Campaign
(RCMC), is seeking a qualified consultant to refresh the Visit Renton brand and redesign
visitrentonwa.com. The consultant will be responsible for creating a cohesive brand
identity and developing a dynamic, user-friendly website that reflects Renton's unique
character as a thriving residential and tourism destination.
The objective of this project is to revitalize the Visit Renton brand so it resonates with
residents, visitors, businesses, and other stakeholders, while also enhancing Renton’s
digital presence through an engaging website that highlights all the city’s culture,
businesses, and events.
Background
The City of Renton is advancing a comprehensive marketing campaign to position the
city as a premier destination for residents and visitors. Initial efforts have provided a
strong foundation, identifying key content themes, target audiences, and
communication channels, with a focus on Renton's diversity, local businesses, and
unique attractions.
This phase of the project aims to refresh the Visit Renton brand and redesign
visitrentonwa.com to better reflect Renton’s dynamic identity and promote the city as
an attractive destination for tourism, business, and residency.
Scope of Work
The consultant will be responsible for the following:
1. Brand Refresh and Visual Identity
o Refresh the Visit Renton brand to reflect the city’s community, history, and
future growth.
o Design a new logo for the Visit Renton brand that works across both print
and digital platforms, ensuring accessibility and versatility.
o Ensure the refreshed brand resonates with a diverse audience, including
tourists, residents, and businesses.
2. Website Redesign (visitrentonwa.com)
o Develop a modern, engaging, and accessible redesign of
visitrentonwa.com to serve as the hub for the Renton Community
Marketing Campaign.
o Integrate the new Visit Renton brand identity into the website design for a
consistent look and feel across all digital channels.
o Ensure the website showcases key content areas, including travel guides,
local business features, event listings, and community stories.
Request for Qualifications (RFQ) for Branding and Website Development
Consultant
o Create a dynamic community calendar to showcase local events, making it
easy for residents and visitors to stay informed about what's happening in
Renton.
3. Collaborative Approach
o Work closely with the Renton Community Marketing Campaign Partners
Group to ensure the brand refresh and website align with stakeholder
priorities.
o Incorporate input from community members and campaign partners into
the final brand and campaign strategy.
Qualifications
The ideal consultant will demonstrate:
• Proven experience in brand development, particularly for municipalities, tourism,
or community marketing campaigns.
• A strong portfolio of logo design and visual identity projects.
• Expertise in designing accessible, user-friendly websites.
Project Timeline
The goal is to finalize the Visit Renton brand refresh and launch the redesigned
visitrentonwa.com by the end of 2024, with the following key milestones:
• Branding Finalized: Q4 2024
• Website Design Drafts: Q4 2024
• Final Website Launch: Q1 2025
Budget
Approximately $75,000 is allocated for this phase of the project, covering both the Visit
Renton brand refresh and website redesign. The consultant is expected to work within
this budget.
Submission Requirements
Interested consultants should submit the following:
1. All submissions must be provided electronically via e-mail.
2. A cover letter summarizing relevant qualifications and experience.
3. A portfolio showcasing branding and website design work.
4. A detailed project approach and timeline, including key milestones.
5. A budget breakdown for branding, website development, and stakeholder
engagement.
6. References from clients with similar project scopes.
Request for Qualifications (RFQ) for Branding and Website Development
Consultant
Evaluation Criteria
Submissions will be evaluated based on:
• Demonstrated experience in brand creation and website development for cities,
tourism, or community marketing.
• Strength of portfolio and relevant past work.
• Ability to deliver within budget and timelines.
• Experience engaging diverse stakeholders and aligning brands with community
goals.
• Understanding of web accessibility and user-friendly design principles.
Submission Deadline and Contact Information
All submissions are due by 4:00 pm on Friday, December 6, 2024. Please submit
qualifications electronically to:
Jessie Kotarski
Economic Development Manager
City of Renton
jkotarski@rentonwa.gov
(425) 430-7271
Questions
For inquiries regarding this RFQ, please contact Jessie at jkotarski@rentonwa.gov or
(425) 430-7271.