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allup Guidance on Public Reporting of Non-Publicly Released Client Employee and Customer Survey Results Gallup Guidance on Public Reporting of Non-Publicly Released Client Employee and Customer Survey Results 7KH%HQHƮWVRI3XEOLF5HSRUWLQJIRURXU&OLHQWV Gallup wants to partner with our clients to share the work we are collaborating on to improve their workplace culture and customer experience. Public release of this work is one way to get our work in the public but requires some guidelines to work within. 7KLVJXLGDQFHLVVSHFLƮFDOO\UHODWHGWRFOLHQWZRUNWKDWLVQRWDOUHDG\VFRSHGDVpSXEOLFUHOHDVHq In this case, public release of results can be in a variety of venues from the client’s external facing website, sharing of results on the internet, presentation at a conference or a public facing report. 3XEOLVKLQJUHVXOWVIURPDFOLHQWoVHPSOR\HHRUFXVWRPHUVXUYH\UHVXOWVFDQEHQHƮWRUJDQL]DWLRQV because it: •highlights the value you place on your people and your customers •builds trust through transparency •GLƬHUHQWLDWHV\RXURUJDQL]DWLRQoVEUDQGDQGFXOWXUH •KROGV\RXURUJDQL]DWLRQWRDKLJKHUVWDQGDUG •signals a long-term commitment to improving your employee and customer experience •HQFRXUDJHVRWKHURUJDQL]DWLRQVWRIROORZ\RXUOHDG •DWWUDFWVLQYHVWRUVZKRDUHORRNLQJIRURUJDQL]DWLRQVZKRLQYHVWLQWKHLUSHRSOH and customers •attracts talent who want to work for a company with a thriving culture *DOOXSUHVHDUFKFRQVLVWHQWO\ƮQGVWKDWKXPDQFDSLWDOVWUHQJWKFUHDWLQJDQHQJDJLQJFXVWRPHU H[SHULHQFHWKDWFUHDWHVEUDQGDPEDVVDGRUVDQGƮQDQFLDOSHUIRUPDQFHJRKDQGLQKDQG /HDGHUVZKRJURZDQGGHYHORSWKHLUSHRSOHUHDSGLYLGHQGVLQEUDQGGLƬHUHQWLDWLRQSURƮWDELOLW\ and talent attraction. By publicly reporting on these items and listen to their customers and meet thier needs, leaders signal that business culture matters to them and is core to their business strategy. *DOOXSLVFRPPLWWHGWRWUDQVIRUPLQJRUJDQL]DWLRQVWKURXJKVFLHQWLƮFDOO\ULJRURXVDGYLFH :KHQLWFRPHVWRSXEOLFUHSRUWLQJRUJDQL]DWLRQVDUHULJKWWREHFDXWLRXVDERXWKRZWKHLUVXUYH\ results compare with their competitors’ numbers and other external comparative sources. Copyright © 2022 Gallup, Inc. All rights reserved. PublicReportingGuidelinesforEmployeeEngagementandCustItems_053123_mp 1 Gallup Guidance on Public Reporting of Non-Publicly Released Client Employee and Customer Survey Results Gallup recommends publicly reporting using a higher standard of excellence that may require providing additional explanations or descriptions for readers. Many external sources and competitors use a common standard of combining their 4s and 5s (on a 5-point scale) measuring satisfaction. 2XUUHVHDUFKƮQGVWKDWZKHQHPSOR\HHVRUFXVWRPHUVJLYHDpqVWURQJO\DJUHHRQD 5-point agreement scale) to an item, it is predictive of behavior change and improved SHUIRUPDQFHRXWFRPHV:KHQWHDPPHPEHUVRUFXVWRPHUVJLYHOHVVWKDQDpqWKHUHLV VWLOOVLJQLƮFDQWZRUNWREHGRQH In the sections below, we advise clients on Gallup’s recommended higher standard of excellence and the common standard for public reporting. 3XEOLF5HSRUWLQJRQ(PSOR\HH6XUYH\5HVXOWV The public release of Employee survey results requires the following to be shared: 1)the method of data collection and dates collected. 2)response rate; a census survey with a minimum of 70% participation rate is EHVWSUDFWLFHtLGHDOO\DQRUKLJKHUUHVSRQVHUDWHZKLFK*DOOXSƮQGVLV YHU\{DFKLHYDEOH 3)'HVFULSWLRQRIWKHVDPSOHZKLFKLVLGHDOO\DFHQVXVRIWKHRUJDQL]DWLRQ,ILWLVQRWD census, then a description of what group is represented should be included. Any of the following can be shared as examples of Gallup’s recommended Higher standard of Excellence: •% Engaged, with or without database reference to being in the Top 5%, Top 10%, Top 25% or Top Half •% Engaged, Not Engaged, Actively Disengaged •Q12 Engagement Mean and/or associated Percentile •*DOOXSGHƮQHG,QGH[0HDQDQGRUDVVRFLDWHG3HUFHQWLOHVXFKDV$FFRXQWDELOLW\,QGH[ or Q12+ - Workplace Demands Index) •Top Box (% Strongly agree or most positive response) for Items and/or DVVRFLDWHG{3HUFHQWLOH •Trends of any of the above may be shared. •All Database Percentiles must be from the same Company Level database that was active at time of their most recent results. For Public Reporting, please do not use Engagement Index Ratio or references to any Workgroup level Percentiles. Additionally, any summary statements beyond these approved metrics or any claims interpreting these data require approval before sharing. For approval, please reach out WR{Knowledge_mgmt@gallup.com. Copyright © 2022 Gallup, Inc. All rights reserved. PublicReportingGuidelinesforEmployeeEngagementandCustItems_053123_mp 2 Gallup Guidance on Public Reporting of Non-Publicly Released Client Employee and Customer Survey Results GALLUP’S RECOMMENDED HIGHER STANDARD OF EXCELLENCE *DOOXSUHFRPPHQGVWKDWRUJDQL]DWLRQVUHSRUWWKHSHUFHQWDJHRIHQJDJHGHPSOR\HHVRURYHUDOO412® percentile IURPWKH(QJDJHPHQW0HDQ2UJDQL]DWLRQVPD\DGGLWLRQDOO\UHSRUWJURZWKRYHUWLPHRQHLWKHURIWKHVHPHWULFV (PSOR\HH(QJDJHPHQW,QGH[TM2YHU7LPH ̝(QJDJHG̞̝1RWHQJDJHG̞̝$FWLYHO\GLVHQJDJHG̞ (PSOR\HH(QJDJHPHQW2YHU7LPH ̝(QJDJHG Q12(QJDJHPHQW0HDQ3HUFHQWLOHV2YHU7LPH ̝3HUFHQWLOHVLQ*DOOXSoVFRPSDQ\OHYHOGDWDEDVH 78% Engaged 4.35 Accountability Index Mean 88th Percentile (company level database) ,WHPOHYHORU*DOOXS6WDQGDUG,QGH[OHYHOUHVXOWVPD\EH VKDUHGXVLQJWKHIROORZLQJJXLGHOLQHV % Strongly agree ̝2YHUDOO6DWLVIDFWLRQ̞̝$WZRUN,DPWUHDWHGZLWKUHVSHFW̞ ̝43OXV:RUNSODFH'HPDQGV,QGH[ H136 6FRUH COMMON STANDARD 0DQ\RUJDQL]DWLRQVFRPELQHWKHLUSHUFHQWDJHVRIV and 5s (on a 5-point scale) when reporting publicly the overall satisfaction though Gallup recommends our Higher standard of excellence when publicly reporting, this common standard may be used by reporting Top2Box (combined 4’s and 5’ on a 5 point scale) and/or associated percentile and/or trend. Contact the Knowledge Management team to provide the combined data percentage of 4s and 5s and FRUUHVSRQGLQJ{SHUFHQWLOHV 2YHUDOO6DWLVIDFWLRQ2YHU7LPH ̝H[WUHPHO\VDWLVƮHG Copyright © 2022 Gallup, Inc. All rights reserved. PublicReportingGuidelinesforEmployeeEngagementandCustItems_053123_mp 3 Gallup Guidance on Public Reporting of Non-Publicly Released Client Employee and Customer Survey Results &XVWRPHU6HFWLRQ 6XEKHDG Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. ([FHSWHXUVLQWRFFDHFDWFXSLGDWDWQRQSURLGHQWVXQWLQFXOSDTXLRƱFLDGHVHUXQWPROOLWDQLPLGHVWODERUXP GALLUP’S RECOMMENDED HIGHER STANDARD OF EXCELLENCE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip &XVWRPHU(QJDJHPHQW2YHU7LPH Item wording ̝$FWLYHO\GLVHQJDJHG̞̝,QGLƬHUHQW̞̝)XOO\(QJDJHG )XOO\(QJDJHG2YHU7LPH Item wording ̝)XOO\HQJDJHG &XVWRPHU(QJDJHPHQW2YHU7LPH Item wording ̝$FWLYHO\GLVHQJDJHG̞̝,QGLƬHUHQW̞̝)XOO\(QJDJHG )XOO\(QJDJHGYV(OVH Item wording ̝)XOO\HQJDJHG̞̝(OVH 1362YHU7LPH Item wording ̝'HWUDFWRUV̞̝3DVVYLHV̞̝3URPRWHUV ,QGLYLGXDO,WHP5HSRUW Item wording ̝̞̝̞̝̞̝̞̝ Copyright © 2022 Gallup, Inc. All rights reserved. PublicReportingGuidelinesforEmployeeEngagementandCustItems_053123_mp 4 Gallup Guidance on Public Reporting of Non-Publicly Released Client Employee and Customer Survey Results COMMON STANDARD Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in cul (6*(QYLURQPHQWDO6XUYH\,WHP 0\RUJDQL]DWLRQPDNHVDSRVLWLYHLPSDFWRQSHRSOHDQG WKH{SODQHW ̝VWURQJO\DJUHH Copyright © 2022 Gallup, Inc. All rights reserved. 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