HomeMy WebLinkAboutContractWashington State America’s 250th Logo and Marketing Materials License Agreement | May 20, 2025 | 1
WASHINGTON STATE AMERICA’S 250th
LOGO AND MARKETING MATERIALS LICENSE AGREEMENT
This Agreement is between the Washington State Historical Society, hereinafter referred to as
“WSHS,” and City of Renton, hereinafter referred to as “Licensee”.
RECITALS
x Whereas Licensee is a governmental, educational, or incorporated not-for-profit organization
or legal entity
x Whereas WSHS has adopted and is using the Washington State America’s 250th Logo (“WA
Logo”)
x Whereas the WA Logo is the exclusive property of WSHS
x Whereas the United States Semiquincentennial Commission (“Commission”) has adopted and
is using the America250 Logo and Visual Identity (“A250 Logo”)
x Whereas the A250 Logo is the exclusive property of the Commission
x Whereas the Commission has granted an exclusive license to America250.org, Inc.
(“America250”), a Delaware nonprofit corporation, to use and sublicense use of the A250
Logo
x Whereas WSHS has entered into an agreement with America250 to allow sublicensing of the
A250 Logo
x Whereas WSHS is developing marketing materials (including but not limited to photographs,
videos, templates, and other materials), some of which will contain material from certain
contractors that are the exclusive property of their respective owners and/or creators
(hereinafter referred to as “Contractors”)
x Whereas WSHS has entered into agreements with Contractors to sublicense the marketing
materials
x Whereas the Licensee wishes to use the WA Logo, the A250 Logo, and/or marketing
materials, hereinafter collectively referred to as “250 Materials”
In consideration of the matters described above, and of the mutual benefits and obligations set forth
in this Agreement, the parties agree as follows:
CAG-26-126
Washington State America’s 250th Logo and Marketing Materials License Agreement | May 20, 2025 | 2
OWNERSHIP AND CONTROL
Licensee acknowledges WSHS’s, the Commission’s, and the Contractors’ ownership of their
respective 250 Materials and that the owners retain all rights, title, and interest in and to the 250
Materials. Licensee agrees that it is prohibited from interfering with the owners’ rights in the 250
Materials. Licensee is further prohibited from attempting to copyright or register the 250 Materials,
or any confusingly similar materials or marks as a U.S. or foreign trademark. Any rights asserted by
Licensee or goodwill from use of such 250 Materials by Licensee shall be to the benefit of the owners
of the 250 Materials.
GRANT OF LICENSE
WSHS grants to Licensee a limited, non-exclusive, non-transferable, revocable, royalty-free right to
use the 250 Materials for the purposes described in this Agreement.
USE OF 250 MATERIALS
Sign this Agreement - Licensee may only use the 250 Materials after obtaining written authorization
from WSHS by execution of this Agreement.
Follow the 250 Materials Guidelines - Licensee must use the 250 Materials consistent with WSHS’
Washington State America’s 250th Brand Guidelines (Attachment A) and the America250 Visual
Identity Guidelines (Attachment B). WSHS and America250 reserve the right to amend their
respective guidelines at any time, and Licensee agrees to comply with the most current version of
either guidelines document.
No Commercial, Religious, or Political Use - Licensee may not use the 250 Materials for any
commercial or religious purposes, or in connection or support of any political candidate, campaign,
or issue.
For Your Use Only - Licensee may not share the access link or files of the 250 Materials with any
other person or entity; use the 250 Materials in connection with another person or entity’s goods,
services, or promotional materials; or transfer, assign, or sublicense its rights under this Agreement.
Appropriate Use Only – Licensee may use the 250 Materials only for the purpose of commemorating
the 250th anniversary of the signing of the Declaration of Independence and related activities or
initiatives. Licensee may not use the 250 Materials in any way that WSHS considers to be unlawful,
defamatory, offensive, misleading, or infringing on the rights of WSHS or any third party.
WSHS shall have the right, at all reasonable times, to inspect Licensee’s goods, services, and
promotional materials employing the 250 Materials to ensure that such use is consistent with this
Agreement, and may terminate this Agreement should WSHS determine that the use is inconsistent
with this Agreement, or for any reason in WSHS’s discretion.
Licensee further agrees to be bound by all licensing terms and limitations applicable to WSHS for the
A250 Logo, and understands that America250 may terminate permission to use the A250 Logo in its
discretion.
Washington State America’s 250th Logo and Marketing Materials License Agreement | May 20, 2025 | 3
Licensee further agrees to be bound by all licensing terms and limitations applicable to WSHS for the
use of marketing materials developed with Contractors, and understands that Contractors may
terminate permission to use their respective marketing materials in their discretion.
DURATION AND TERMINATION
This Agreement begins on the date Licensee signs the Agreement, and shall terminate on June 30,
2027 unless terminated earlier. Licensee may request a renewal of this Agreement, subject to the
discretion and express written consent of WSHS.
For any reason in its discretion, WSHS may terminate this Agreement without prior notice.
America250 may terminate permission to use the A250 Logo in its discretion. Contractors may
terminate permission to use the marketing materials within their discretion. WSHS shall notify
Licensee of such termination in writing. Upon termination of this Agreement, all rights of Licensee to
use the 250 Materials shall terminate and Licensee must discontinue all use and display of the 250
Materials immediately.
INDEMNIFICATION
To the extent permitted by law, Licensee shall indemnify, defend, and hold harmless the State of
Washington and WSHS, its employees, agents, officers, and assigns, but only to the extent that
claims, suits, or actions arise out of the use of the 250 Materials by the Licensee. Licensee shall not
be responsible for claims arising from the acts or omissions of any other party.
GOVERNING LAW
This Agreement shall be governed by and construed in accordance with the laws of the State of
Washington and venue of any proceedings regarding this Agreement shall be in the Superior Court of
Thurston County, Washington.
PUBLIC RECORD
This Agreement and all records related to it are public records and are subject to disclosure under
the Public Records Act, Chapter 42.56.RCW, as required by law.
WAIVER
A failure by either party to exercise its rights under this Agreement shall not preclude that party
from subsequent exercise of such rights and shall not constitute a waiver of any other rights under
this Agreement.
SEVERABILITY
If any provision of this Agreement or the Brand Guidelines be determined to be unlawful or invalid,
that provision shall be deemed to be severed from this Agreement, but all other provisions shall
remain in effect.
Washington State America’s 250th Logo and Marketing Materials License Agreement | May 20, 2025 | 4
ALL WRITINGS CONTAINED HEREIN
This Agreement contains all the terms and conditions agreed upon by the parties. No other
understandings, oral or otherwise, regarding the subject matter of this Agreement shall be deemed
to exist or to bind any of the parties hereto.
In witness whereof, the parties have executed this Agreement.
By Licensee’s signature, Licensee confirms that the signatory below has authorization to sign this
Agreement on behalf of Licensee; the signatory below is 18 years or older; and that Licensee has
fully read, understands, and agrees to the terms of this Agreement and its attachments.
Organization Name: _______________________________________________________________
Authorized Signature: ______________________________________________________________
City of Renton
Role/Title: __________________________ Email: apavone@_______________________________rentonwa.gov
4/30/2026
Attest:_____________________________________________
Jason Seth, City Clerk
Armondo Pavone, Mayor
BRAND
GUIDELINES
May 20, 2025
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INTRODUCTION
This document provides guidance on using the
America’s 250th branding, as offered by the
Washington State Semiquincentennial Committee and
managed by the Washington State Historical Society.
We encourage you to incorporate these branding
materials into your own 250-related events and
activities when crafting any form of communication,
including flyers, brochures, newsletters, media releases,
reports, social media posts, and more.
To use this branding, you are required to sign the
“Washington State America’s 250th Logo License
Agreement” and must adhere to these guidelines.
Following these guidelines will also help promote brand
consistency and establish a unified visual strategy
across the state.
REQUIREMENTS
Use of this branding is a benefit of the Washington
State America’s 250th partnership program. To use this
branding, you must:
Join as an official 250 partner
Sign the “Washington State America’s 250th Logo
License Agreement”
Adhere to these guidelines and any future
guidelines updates
Following these guidelines will also help promote brand
consistency and establish a unified visual strategy
across the state.
BRAND COMMUNICATIONS
The 250th anniversary is a once-in-a-generation milestone
for the United States, and we acknowledge the mixed
emotions that may arise when considering both the positive
and negative elements of our history. We invite everyone to
embrace this complexity by reflecting on our nation’s
positive advancements while also acknowledging and
educating ourselves about the injustices that are integral to
our history.
Commemorative Themes
We encourage your 250 communications and activities
across the state to engage our commemorative themes:
We the People
Power of Place
Sharing History
Understanding the founding principles of liberty,
equality, and democracy as well as the importance
of Tribal sovereignty
Inspiring more active and meaningful civic
engagement
Examining who has been included, and excluded,
in the concept of “we the people” throughout
history
We the People
COMMEMORATIVE THEMES
Exploring how geography and place shape
Washington communities and stories
Preserving places to give Washingtonians a
shared sense of identity and community
Reflecting on events in the Pacific Northwest
during the Revolutionary era that shaped our
nation
Power of Place
COMMEMORATIVE THEMES
Sharing more inclusive histories to better
understand the past and build a stronger future
Supporting local history and improving history
and civics education
Engaging all generations in learning about and
appreciating history
Sharing History
COMMEMORATIVE THEMES
LOGO
This logo was designed to foster reflection
on Washington State’s history while
looking toward its future. Inspired by the
colors of the Washington State flag, the
logo features unique typography and a
sense of dynamic movement. The
background silhouette of Washington can
be expanded in size and filled with images
that are expressions of each community.
This personalization will support a feeling
of unity among the diverse population of
our state as we commemorate America’s
250th anniversary.
LOGO
This logo was designed to foster reflection
on Washington State’s history while
looking toward its future. Inspired by the
colors of the Washington State flag, the
logo features unique typography and a
sense of dynamic movement. The
background silhouette of Washington can
be expanded in size and filled with images
that are expressions of each community.
This personalization will support a feeling
of unity among the diverse population ofof unity among the diverse population of
our state as we commemorate America’s
250th aaaaanniversary.
General
Only use the official logo files supplied.
Do not use the logo without the
‘America’s 250th’ banner.
Do not stretch, compress, recolor, or
manipulate the provided logos in any way.
Print
Please ensure that the logo is always at a
minimum height of 0.5" tall.
Web
Please ensure that the logo is always at a
minimum height of 100 pixels tall for
screen or web use.
Logo Usage
General
Only use the official logo files supplied.
Do not use the logo without the
‘America’s 250th’ banner.
Do not stretch, compress, recolor, or
manipulate the provided logos in any way.
Print
Please ensure that the logo is always at a
minimum height of 0.5" tall.
WebWeb
Please ensure that the logo is always at a
minnnnniiiiiiiimmmum height offfffffff 100 pixels tall forrrrr
sssssssccccccrrrrrreeeeeeeeenn ooorrrrrrr wwwwwweb uuuuussssse.
Logo Usage
VARIATION 1
State Background
VARIATION 2
No State Background
VARIATION 3
Single Color
VARIATION 4
Partner Tagline
There are four variations of the logo designed to accommodate a wide range of potential applications.
Logo Variations
There are four variations of the logo designed to accommodate a wide range of potential applications.
Logo Variations
This is the primary logo design
Use only on white or light gray backgrounds
VARIATION 1
State Background
Ideal for when the logo needs to be small
Use only on white or light gray backgrounds
VARIATION 2
No State Background
This is the primary logo design
Use only on white or light gray backgrounds
VARIATION 1
State Background
Ideal for when the logo needs to be small
Use only on white or light gray backgrounds
VARIATION 2
No State Background
Use only on primary color backgrounds
Do not change the single color version to any color than black or white
VARIATION 3
Single Color (Black or White)
Use only on primary color backgrounds
Do not change the single color version to any color than black or white
VARIATION 3
Single Color (Black or White)
Use only on white or light gray backgrounds
This is an optional variation for those who prefer it, partners are not required to use this version
VARIATION 4
Partner Tagline
Use only on white or light gray backgrounds
This is an optional variation for those who prefer it, partners are not required to use this version
VARIATION 4
Partner Tagline
General
Lead with WA State America’s 250th logo.
Sizing
Keep approximately equal.
Horizontal Spacing
Maintain a space between logos that equals
about one fourth of the Washington State
silhouette (or the width of the letters ‘WAS’
in the logo).
Vertical Spacing
Maintain a space between logos that equals
one half of the Washington State silhouette
(or the height of the letters ‘TON’ in the logo).
Partner Logo Pairing Guidelines & Examples
General
Lead with WA State America’s 250th logo.
Sizing
Keep approximately equal.
Horizontal Spacing
Maintain a space between logos that equals
about one fourth of the Washington State
silhouette (or the width of the letters ‘WAS’
in the logo).
Partner Logo Pairing Guidelines & Examples
Vertical Spacing
Maiiiiinnnnnnnnntain a space bbbbbbbeeeeetween logos thattttt eeeeeeeeeqqquals
ooooooonnnnnneeeeee hhaalllfff oooooooofff the WWWWWWWaaaaassssshhhhhhiiinnnnnnnggggggttton Statttttteee sssssssilhooooooooouueetttttttttttttttteeee
(((ooooooorr theeeeeee hhhhhhheiighhht of ttthhhhheeeee lllleeeeeeettttttttttttteeeerrssss ‘‘‘‘‘‘‘TTTTTTTTTOOOOOOOONNNN’ in ttttttttthhhhhhheeeeeeeee looooooooooooggggggggggggggooooooo)))).....
Primary Colors
Pine Green, Tidepool Blue, & Obsidian Black
Backgrounds (with single color logos)
Accent Lines & Shapes
Secondary Colors
Foggy Gray & Glacier Blue
Backgrounds (with full color logos)
Accent Lines & Shapes
Palouse Yellow
Accent Lines
Color Palette Usage
Pine Green
HEX: #217c5b
RGB: 33,124,91
CMYK: 73,0,27,51
Primary Colors
Secondary Colors
COLOR PALETTE
Tidepool Blue
HEX: #0eabc4
RGB: 14,171,196
CMYK: 93,13,0,23
Obsidian Black
HEX: #1c1c24
RGB: 28,28,36
CMYK: 60,40,40,100
Foggy Gray
HEX: #f2f2f2
RGB: 242,242,242
CMYK: 0,0,0,5
Palouse Yellow
HEX: #f2c91f
RGB: 242,201,31
CMYK: 0,17,87,5
Glacier Blue
HEX: #b6e0ec
RGB: 182,224,236
CMYK: 23,5,0,7
Primary Colors
Pine Green, Tidepool Blue, & Obsidian Black
Backgrounds (with single color logos)
Accent Lines & Shapes
Secondary Colors
Foggy Gray & Glacier Blue
Backgrounds (with full color logos)
Accent Lines & Shapes
Palouse Yellow
Color Palette Usage
COLOR PALETTE
Palouse Yellow
Accent Lines
BRAND TYPEFACES
Having signature typefaces contributes to a
strong brand. They are considered as a visual
component and should be consistent throughout.
Nunito Sans Font Family
Nunito Sans is a modern and approachable font
family. The versatility of Nunito Sans makes it
suitable for eye-catching headlines as well as
readable paragraphs, reflecting both practicality
and innovation.
Barlow Condensed
Barlow Condensed is a typeface with clean,
geometric lines and contemporary feel. This
font's condensed style conveys boldness and
strength, traits also reflected in the natural
beauty Washington State is known for.
250 YEARS OF
INDEPENDENCE
SAMPLE HEADLINE: NUNITO SANS EXTRABOLD
Connecting Washingtonians to Their Roots
SAMPLE SUBHEADLINE: BARLOW CONDENSED SEMIBOLD
The year 2026 marks 250 years since the Declaration
of Independence in 1776, with nationwide efforts to
thoughtfully reflect on our past, present, and future.
SAMPLE BODY COPY: NUNITO SANS REGULAR
DOWNLOAD NUNITO SANS
DOWNLOAD BARLOW CONDENSED
BRAND TYPEFACES
Having signature typefaces contributes to a
strong brand. They are considered as a visual
component and should be consistent throughout.
Nunito Sans Font Family
Nunito Sans is a modern and approachable font
family. The versatility of Nunito Sans makes it
suitable for eye-catching headlines as well as
readable paragraphs, reflecting both practicality
and innovation.
Barlow Condensed
Barlow Condensed is a typeface with clean,
geometric lines and contemporary feel. This
font's condensed style conveys boldness and
strength, traits also reflected in the natural
beauty Washington State is known for.
250 YEARS OF
INDEPENDENCE
Connecting Washingtonians to Their Roots
The year 2026 marks 250 years since the signing of
the Declaration of Independence in 1776, and with it,
nationwide efforts to thoughtfully reflect on our past,
present, and future.
Sample Font Usage
250 YEARS OF
INDEPENDENCE
Connecting Washingtonians to Their Roots
The year 2026 marks 250 years since the signing of
the Declaration of Independence in 1776, and with it,
nationwide efforts to thoughtfully reflect on our past,
present, and future.
STATE OUTLINE
Imagery plays a vital role in representation
and fostering participation in events.
Customizing the logo’s background silhouette
of Washington with images that reflect our
communities helps craft a commemoration
where everyone feels included. This unique
touch provides an opportunity to highlight the
many rich cultures, traditions, and experiences
that make our state vibrant.
STATE OUTLINE
Imagery plays a vital role in representation
and fostering participation in events.
Customizing the logo’s background silhouette
of Washington with images that reflect our
communities helps craft a commemoration
where everyone feels included. This unique
touch provides an opportunity to highlight the
many rich cultures, traditions, and experiences
that make our state vibrant.
Use the QR code or link to submit a request for
your own image to be embedded in the
Washington State outline graphic.
Submitted images will need to be a sufficient
size, contain content that is compatible with
the shape of the state, and preserve logo
readability. We may not be able to process
your request if your image is not a good fit.
More information about image requirements
can be found at the QR code or link.
REQUEST YOUR OWN
www.America250WA.org/
custom-state-outline
Use the QR code or link to submit a request for
your own image to be embedded in the
Washington State outline graphic.
Submitted images will need to be a sufficient
size, contain content that is compatible with
the shape of the state, and preserve logo
readability. We may not be able to process
your request if your image is not a good fit.
More information about image requirements
can be found at the QR code or link.
REQUEST YOUR OWN
We the People
SAMPLE STATE BACKGROUNDS
Power of Place
SAMPLE STATE BACKGROUNDS
Sharing History
SAMPLE STATE BACKGROUNDS
CONTACT INFO
www.America250WA.org
Website
info@America250WA.org
Email
Social Media
@America250WA
@America250WA
@America250WA
CONTACT INFO
www.America250WA.org
Website
info@America250WA.org
Email
Social Media
@America250WA
@America250WA
@America250WA
Visual Identity Guidelines United States Semiquincentennial
V2 — November 27th, 2023
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America250 Identity Guidelines Table of Contents
0.1
Table of Contents
Table of Contents 0.1
Introduction to Identity Program 0.2
Brand Identity Elements
Basic Elements
America250 Logo 1.1
Primary Logo 1.2
Horizontal Logo 1.3
/RJR&RORU6SHFLȴFDWLRQV
Color Palette 1.5
Logo Use on Backgrounds 1.6
Logo Use on Secondary Color Palette 1.7
Logo Use on Color Backgrounds
Other than Secondary Color Palette 1.8
Logo Use on Photography 1.9
Incorrect Logo Use 1.10
Incorrect Logo Use on
Color Backgrounds and Photography 1.11
Special Outline Logo 1.12
Typography
Typography 1.13
Identity System
/RJR8VHLQ&REUDQGLQJ/RFNXSV
Logo Use in Co-branding
with Government Agencies 1.16
Logo Use in Co-branding Lockups
with Designation 1.17
Logo Lockups for State Commissions 1.18
Applications
Digital Applications
Press Release 2.1
Email Signature 2.2
Approach to Logo Use on Presentations 2.3
9LGHR%XJ
Video End Card 2.5
App Icon 2.6
Social Media Avatars 2.7
Environmental Graphics
Logo Use on Flags 2.8
Logo Use on Banners 2.9
Logo Use on Press Wall 2.10
Commemorative Issues
Stamps and Coins 2.11
Promotional Items
Promotional Items 2.13
8VHRIWKHΖFRQ
0.1
0.20.2America250 Identity Guidelines Introduction to Identity Program
0.2
Introduction to
Identity Program
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the visual identity for America250 has been created to invite people—
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and celebrate together.
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PHGLDWRSULQWHGPDWHULDOVSURMHFWVDXQLȴHGFKDUDFWHUWKDWUHLQIRUFHV
the visibility of activities for this historic event and emphasizes the
grandness of its scale.
The purpose of these guidelines is to explain the components of
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VWDQGDUGVDQGWRLOOXVWUDWHKRZWKHVHVWDQGDUGVDUHDSSOLHG
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position. These have been developed through careful consideration
RIPDQ\IDFWRUVERWKIXQFWLRQDODQGDHVWKHWLF$GKHULQJWRWKHVH
JUDSKLFGHVLJQVWDQGDUGVZLOOHQVXUHFRQWLQXLW\DKLJKVWDQGDUGRI
TXDOLW\DQGDFOHDUFRQVLVWHQWYLVXDOLGHQWLW\IRU$PHULFD
%\XVLQJWKHVHUHVRXUFHVWKHXVHUDFNQRZOHGJHVUHFHLSWDQG
agreement with America250’s licensing terms and agreements.
Use of these resources may also be covered by America250’s
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intended for example only and do not constitute a grant of rights
WRXVHDQ\SKRWRJUDSKGUDZLQJRULPDJH
0.2
America250 Identity Guidelines Brand Identity Elements
Brand Identity
Elements
Basic Elements
America250 Logo 1.1
Primary Logo 1.2
Horizontal Logo 1.3
/RJR&RORU6SHFLȴFDWLRQV
Color Palette 1.5
Logo Use on Backgrounds 1.6
Logo Use on Secondary Color Palette 1.7
Logo Use on Color Backgrounds
Other than Secondary Color Palette 1.8
Logo Use on Photography 1.9
Incorrect Logo Use 1.10
Incorrect Logo Use on
Color Backgrounds and Photography 1.11
Special Outline Logo 1.12
Typography
Typography 1.13
Identity System
/RJR8VHLQ&REUDQGLQJ/RFNXSV
Logo Use in Co-branding
with Government Agencies 1.16
Logo Use in Co-branding Lockups
with Designation 1.17
Logo Lockups for State Commissions 1.18
1.1America250 Identity Guidelines Brand Identity Elements
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name America in an elegant serif lettering
to establish a visual identity for this
important milestone and beyond.
As the America250 logo will appear on nearly
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physical applications—it must remain highly
visible and recognizable in all instances.
Always use the original and approved
artwork; never alter or attempt to redraw
the design or recreate the lettering using
computer fonts.
1.1
America250 Logo
1.2America250 Identity Guidelines Brand Identity Elements
The 250 icon and the AMERICA wordmark
above it combine to make the primary
America250 logo. The full-color version of
the logo should be used whenever possible.
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in it that is apparent when the logo
appears on both light and dark-colored
backgrounds. Using these guidelines for
the logo will ensure that it is highly visible
and recognizable in all of America250's
communications from digital media to
printed materials.
Always use the original and approved
artwork; never alter or attempt to redraw
the design or recreate the lettering using
computer fonts.
Please note that the logos for use on
light-colored backgrounds and dark-
FRORUHGEDFNJURXQGVDUHGLHUHQWȃWKH\
are not interchangeable. Always use the
appropriate provided artwork.
Clear Space
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logo should be kept clear from competing
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be surrounded by an adequate clear space.
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at minimum is equal to one and a half the
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shown in the diagram.
Minimum Size
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pixels in width when used in digital formats.
1.2
Primary Logo
Logo on light-colored background Logo on dark-colored background
Clear space Minimum size
1.5X 1.5X
1.5X
1.5X
X
ZPLQIRUSULQW
(32px for digital)
1.3America250 Identity Guidelines Brand Identity Elements
Sometimes there may be a need to use
the America250 logo in horizontal formats
where vertical space is extremely limited.
To maximize the legibility of the America250
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horizontal version of the logo has been
provided as artwork. This version should be
used only in these very limited cases.
Use the full-color version of the logo
wherever possible.
Always use the original and approved
artwork; never alter or attempt to redraw
the design or recreate the lettering using
computer fonts.
Please note that the logos for use on
light-colored backgrounds and dark-
FRORUHGEDFNJURXQGVDUHGLHUHQWȃWKH\
are not interchangeable. Always use the
appropriate provided artwork.
Clear Space
7RHQVXUHLWVLQWHJULW\DQGYLVLELOLW\WKH
logo should be kept clear from competing
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be surrounded by an adequate clear space.
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at minimum is equal to one and a half
WKHKHLJKWRIWKHZRUGPDUNRQDOOVLGHV
as shown in the diagram.
Minimum Size
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the logo should never appear smaller
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used in digital formats.
1.3
Horizontal Logo
Logo on light-colored background
Logo on dark-colored background
Clear space Minimum size
ZPLQIRUSULQW
(70px for digital)
1.5X
1.5X 1.5X
1.5X
X
America250 Identity Guidelines Brand Identity Elements
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with a white stripe between them make
up the 250 icon with either a black or
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OLJKWFRORUHGEDFNJURXQGVWKHZRUGPDUNLV
EODFN)RUXVHRQGDUNFRORUHGEDFNJURXQGV
the wordmark is white. Note that the 250
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GDUNFRORUHGEDFNJURXQGV7KRXJKGLHUHQW
these blues will give the same appearance
when the background value varies and will
optimize the contrast with each background.
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that is apparent when the logo is used on
both light and dark-colored backgrounds.
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and are provided for a consistent
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1.4
Logo Color
Specifications
Red
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C0 M100 Y100 K0
R249 G0 B0
HEX: F90000
Blue on light colored-background
Pantone® 2935 C/U
C80 M68 Y0 K0
R50 G80 B255
HEX: 3250FF
Black
C0 M0 Y0 K100
R0 G0 B0
HEX: 000000
White Light Blue on dark colored-background
Pantone® 285 C/U
C77 M58 Y0 K0
R49 G113 B255
HEX: 3171FF
Logo on light-colored background Logo on dark-colored background
1.5America250 Identity Guidelines Brand Identity Elements
1.5
Color Palette
Color is an important part of the
America250 brand identity system.
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the top along with white are primary
brand colors. These three colors when
used consistently in both branded
environments and communications will
ensure continuity and recognition.
The secondary colors shown at the
bottom complete the America250 color
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neutrals that support the America250
logo colors. These secondary colors
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XVHRQFKDUWVJUDSKVRULQIRJUDSKLFV
for highlighting information or for
accent colors. The consistent use of this
distinctive color palette will reinforce
the America250 brand identity while
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applications required.
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Pantone®VSRWFRORUVDVZHOODV&
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and are provided for a consistent
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Red
Pantone® 485 C/U
C0 M100 Y100 K0
R249 G0 B0
HEX: F90000
Gold
Pantone® 7753 C/U
C27 M32 Y87 K0
R191 G161 B72
HEX: BFA148
Dark Gray
Pantone® Cool Gray 11 C/U
C63 M52 Y44 K33
R84 G88 B96
HEX: 545860
Blue
Pantone® 2935 C/U
C80 M68 Y0 K0
R50 G80 B255
HEX: 3250FF
White
Gray
Pantone® Cool Gray 7 C/U
C38 M29 Y24 K5
R152 G154 B165
HEX: 989AA5
Dark Blue
Pantone® 295 C/U
C100 M63 Y0 K67
R0 G40 B88
HEX: 002858
Slate
Pantone® 2276 C/U
C34 M15 Y12 K0
R167 G186 B203
HEX: A7BACB
Light Gray
Pantone® Cool Gray 1 C/U
C10 M7 Y5 K0
R217 G218 B228
HEX: D9DAE4
Primary colors
Secondary colors
1.6America250 Identity Guidelines Brand Identity Elements
1.6
Logo Use on
Backgrounds
Shown here are examples of the approved
logo use on colored backgrounds and
photography. Use the full-color logo
wherever possible. When placing the logo
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WKHORJRKDVVXɝFLHQWFRQWUDVWZLWKWKH
background to ensure visibility.
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logo with the black wordmark on white or
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the examples on the top row. Use the
America250 logo with the white wordmark
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in the examples in the middle row.
Please note that the logos for use on
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EDFNJURXQGVDQGWKHDOOEODFNDQG
DOOZKLWHORJRVDUHGLHUHQWȃWKH\DUH
not interchangeable. Always use the
appropriate provided artwork.
Limited Color Production
Only when it is not possible to use the full-
color logo because of limited color production
VXFKDVRQHFRORUSULQWLQJQHZVSULQWRU
IRLOVWDPSLQJXVHWKHSURYLGHGDOOEODFNRU
all-white versions of the logo. On dark-
colored backgrounds with limited color
SURGXFWLRQXVHWKHDOOZKLWHYHUVLRQRIWKH
ORJRDVVKRZQLQWKHH[DPSOHRQWKHERWWRP
left. On light-colored backgrounds with
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YHUVLRQRIWKHORJRDVVKRZQLQWKHH[DPSOH
on the bottom middle. As shown on the
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produced in metallic silver or gold as done
in foil-stamping.
Full-color logo on black or dark-colored backgrounds
Full-color logo on white or light-colored backgrounds
Specialty printing— foil-stampingOne-color production on dark background One-color production on light background
1.7America250 Identity Guidelines Brand Identity Elements
The chart shown here demonstrates how
to select the appropriate color version
of the logo to use against background colors
selected from the America250 secondary
color palette.
Use the America250 logo with the white
wordmark or all-white logo on dark-colored
EDFNJURXQGV2QOLJKWFRORUHGEDFNJURXQGV
use the America250 logo with the black
wordmark or the all-black logo. Against the
mid-value colors from the secondary color
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be used. Always make sure that the logo
KDVVXɝFLHQWFRQWUDVWZLWKWKHEDFNJURXQG
to ensure visibility.
These examples apply to all of the
$PHULFDORJRFRQȴJXUDWLRQV
Please note that the logos for use on
OLJKWFRORUHGEDFNJURXQGVGDUNFRORUHG
EDFNJURXQGVDQGWKHDOOEODFNDQG
DOOZKLWHORJRVDUHGLHUHQWȃWKH\DUH
not interchangeable. Always use the
appropriate provided artwork.
1.7
Logo Use on
Secondary Color
Palette
On light-colored backgrounds from
secondary color palette
Use the version of the logo
with black wordmark and all-black logo
On dark-colored backgrounds from
secondary color palette
Use the version of the logo
with white wordmark and all-white logo
On mid-value backgrounds from
secondary color palette
All versions of the logo can be used
1.8America250 Identity Guidelines Brand Identity Elements
1.8
Logo Use on
Color Backgrounds
Other than Secondary
Color Palette
The chart here shows examples of correct
logo use against backgrounds other than the
America250 secondary color palette.
Use the America250 logo with the white
wordmark or all-white logo on dark-colored
backgrounds. Use the America250 logo
with the black wordmark or all-black logo
on light-colored backgrounds. The full-color
logo should never be placed on any of the
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VXɝFLHQWFRQWUDVWWRWKHFRORUVRIWKH
LFRQ)RUWKHVHFDVHVXVHWKHDSSURYHGDOO
white logo or all-black logo.
Always make sure that the logo has
VXɝFLHQWFRQWUDVWZLWKWKHEDFNJURXQG
to ensure visibility.
These examples apply to all of the
$PHULFDORJRFRQȴJXUDWLRQV
Please note that the logos for use on
OLJKWFRORUHGEDFNJURXQGVGDUNFRORUHG
EDFNJURXQGVDQGWKHDOOEODFNDQG
DOOZKLWHORJRVDUHGLHUHQWȃWKH\DUH
not interchangeable. Always use the
appropriate provided artwork.
On light-colored backgrounds
Use the version of the logo
with black wordmark and all-black logo
On dark-colored backgrounds
Use the version of the logo
with white wordmark and all-white logo
On mid-value backgrounds
Use all-white or all-black logo
1.9America250 Identity Guidelines Brand Identity Elements
1.9
Logo Use on
Photography
Shown here are examples of the correct
ways to use the America250 logo with
photography. Photography should be selected
FDUHIXOO\IRUVLPSOLFLW\FODULW\DQGLPSDFW
%HFDXVHHYHU\LPDJHLVGLHUHQWEHVXUH
to choose an image whose colors provide
strong contrast with the logo. Place the logo
in an area of the image that is not visually
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:KHQVHOHFWLQJSKRWRJUDSK\RISHRSOHLWLV
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UDWKHUWKDQSRVHGDQGRQHVWKDWIHDWXUH
people clearly engaged in some appropriate
activity rather than simply smiling at the
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The full-color logo should be used wherever
possible. The America250 logo must always
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:KHUHWKHUHLVLQVXɝFLHQWFRQWUDVWXVH
WKHORJRRQDZKLWHEODFNRUVHPLWUDQVSDUHQW
bar as shown in the top right example.
Where it is necessary to produce the logo in
one color — such as one-color newsprint —
use the provided all-black or all-white
artwork that has been specially created for
one-color use.
Images shown on this page are for
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images may be copyrighted.
Please note that the logos for use on
light-colored backgrounds and dark-
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are not interchangeable. Always use the
appropriate provided artwork.
1.10America250 Identity Guidelines Brand Identity Elements
1.10
Incorrect Logo Use
For maximum impact and overall
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value and integrity of the America250
identity by using the logo correctly.
Always reproduce the logo from original
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such as illustrated here. These examples
apply to all logo lockups.
Do not distort the logo
Do not rotate the logo
Do not add unapproved text or slogans
to the logo
Do not use unapproved colors
Do not add elements to the logo Do not crop the logo
Do not change the proportions of the elements
'RQRWXVHXQDSSURYHGHHFWVRQWKHORJRDo not outline any area of the logo elements
Do not change the typeface of the wordmark
Do not reposition the logo elements
Do not change the relationships of the wordmark
1.11America250 Identity Guidelines Brand Identity Elements
1.11
Incorrect Logo Use
on Color Backgrounds
and Photography
Do not place over multiple colors
For maximum impact and overall
FRQVLVWHQF\LWLVLPSRUWDQWWRSURWHFWWKH
value and integrity of the America250
identity by using the logo correctly.
Always reproduce the logo from original
DUWZRUNȴOHVDQGDYRLGLPSURSHUORJRXVDJH
such as illustrated here. These examples
apply to all logo lockups.
Please note that the logos for use on
light-colored backgrounds and dark-
FRORUHGEDFNJURXQGVDUHGLHUHQWȃWKH\
are not interchangeable. Always use the
appropriate provided artwork.
'RQRWEOHHGWKHORJRRWKHHGJH Do not add a shape around the logo Avoid putting the logo where it interferes with faces
Do not place the logo on busy areas
Do not place over patterns or texturesDo not place on backgrounds where contrast with
the logo colors is uneven
Do not use version with black wordmark on dark-
colored backgrounds
Do not use version with white wordmark on light-
colored backgrounds
Do not use logo on backgrounds of similar hue or
value where there is not enough contrast
'RQRWSODFHRQ$PHULFDQȵDJ Do not make the logo transparent except for
video bugs
1.12America250 Identity Guidelines Brand Identity Elements
Always use the primary version of the logo
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certain applications where background color
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challenge to the legibility of the logo. For
VXFKFDVHVDVSHFLDORXWOLQHYHUVLRQRIWKH
logo has been provided to help separate the
logo colors from the background and to
hold the icon together.
Always use the original and approved
artwork; never alter or attempt to redraw
the design or recreate the lettering using
computer fonts.
Clear Space
7RHQVXUHLWVLQWHJULW\DQGYLVLELOLW\WKH
logo should be kept clear from competing
WH[WLPDJHVRUJUDSKLFV7KHORJRPXVW
be surrounded by an adequate clear space.
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space at minimum is equal to one and a half
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as shown in the diagram.
Minimum Size
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of the logo should never appear smaller
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PDWHULDOVRUSL[HOVLQZLGWKZKHQXVHG
in digital formats.
1.12
Special Outline Logo
Clear space Minimum size
1.5X
1.5X
1.5X 1.5X
X
ZPLQIRUSULQW
(32px for digital)
Logo for use on dark-colored backgrounds Logo for use on light-colored backgrounds
1.13America250 Identity Guidelines Brand Identity Elements
1.13
Typography
Along with the America250 logo and color
SDOHWWHXVLQJDFRQVLVWHQWIDPLO\RIW\SHIDFHV
on all communications visually reinforces the
America250 brand identity.
DM Serif Display is the serif typeface for
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WLWOHVDQGKHDGOLQHVLQPDUNHWLQJPDWHULDOV
DGYHUWLVLQJDQGHQYLURQPHQWDOJUDSKLFV
Completing the America250 typographic
system is the sans-serif typeface is
2SHQ6DQVZKLFKPD\EHXVHGIRUVXEKHDGV
or body copy in communications such as
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and documents.
DM Serif Display and Open Sans are free
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for use through Google Fonts.
To avoid unexpected results when sharing
ȴOHVZLWKOLYHW\SHH[WHUQDOO\ZKHUHDOOSDUWLHV
PD\QRWKDYHWKHIRQWVLQVWDOOHGDOZD\V
H[SRUWWKHȴOHDVD3')
Shown here are the approved weights
and styles that may be used.
Serif typography — For headlines
Sans-serif typography
DM Serif Display Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DEFGHIJKLMNOPQRSTUVWXYZ[\]
"#
DM Serif Display Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
Open Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
DEFGHIJKLMNOPQRSTUVWXYZ[\]
"#
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
DM Serif Display Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
Open Sans Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
Open Sans Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
Open Sans Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !?@$%&
America250 Identity Guidelines Brand Identity Elements
The America250 primary logo can be used
with partner logos in the horizontal
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FRQȴJXUDWLRQVKRZQRQWKHQH[WSDJH
)RUDOOSDUWQHUORFNXSVLWLVSUHIHUUHGWKDW
the America250 logo appear to the right
of any other logos and be of similar visual
weight. The line weight separating the
two logos equals the crossbar of the A in
the wordmark.
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the dividing line should be 1.5 times
the height of the logo. When using the
America250 logo alongside the logos
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be approximately the same size in appearance.
The logos are center-aligned with each
RWKHUDVVKRZQ$GMXVWPHQWVIRURSWLFDO
alignment should be made. Each partner logo
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need to be found for each case to give
the appearance that the logos are center-
DOLJQHGZLWKHDFKRWKHUDVVKRZQLQWKH
examples at the bottom.
1RWHWKDWWKHORJRJXLGHOLQHVUHJDUGLQJFRORU
FOHDUVSDFHDQGPLQLPXPVL]HIRUWKHSULPDU\
lockups apply to all lockups shown here.
Always use the original and approved artwork;
never alter or attempt to redraw the design or
recreate the lettering using computer fonts.
7KHORJRSDUWQHUVKLSFRQȴJXUDWLRQVVKRZQDUH
for example only.
1.14
Logo Use in
Co-branding Lockups
X
2X min. 2X min.
Centered
Line length:
/LQHOHQJWKHTXDOVWKHKHLJKWRIWKH$PHULFDORJR
The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
6SHFLȴFDWLRQVIRU&REUDQGLQJORFNXSȃ+RUL]RQWDOFRQȴJXUDWLRQ
([DPSOHVRI&REUDQGLQJORFNXSȃ+RUL]RQWDOFRQȴJXUDWLRQ
Partner Logo
Here
Partner Logo
Here
1.15America250 Identity Guidelines Brand Identity Elements
The America250 primary logo can be used
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VKRZQKHUHRUWKHKRUL]RQWDOFRQȴJXUDWLRQ
shown on the previous page.
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America250 logo appear below any other
logos and be of similar visual weight. The line
weight separating the two logos equals the
crossbar of the A in the wordmark.
)RUWKHYHUWLFDOFREUDQGLQJFRQȴJXUDWLRQ
the dividing line should be 1.5 times the width
of the logo. When using the America250 logo
DORQJVLGHWKHORJRVRISDUWQHURUJDQL]DWLRQV
all logos should be approximately the same
size in appearance. The logos are center-
DOLJQHGZLWKHDFKRWKHUDVVKRZQ$GMXVWPHQWV
for optical alignment should be made. Each
SDUWQHUORJRZLOOEHGLHUHQWVRORJLFDO
alignment will need to be found for each case
to give the appearance that the logos are
FHQWHUDOLJQHGZLWKHDFKRWKHUDVVKRZQLQ
the examples at the bottom.
1RWHWKDWWKHORJRJXLGHOLQHVUHJDUGLQJFRORU
FOHDUVSDFHDQGPLQLPXPVL]HIRUWKHSULPDU\
lockups apply to all lockups shown here.
Always use the original and approved artwork;
never alter or attempt to redraw the design or
recreate the lettering using computer fonts.
7KHORJRSDUWQHUVKLSFRQȴJXUDWLRQVVKRZQDUH
for example only.
1.15
Logo Use in
Co-branding Lockups
X
Centered
Line length:
/LQHOHQJWKHTXDOVWKHZLGWKRIWKH$PHULFDORJR
The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
1.5X min.
1.5X min.
6SHFLȴFDWLRQVIRU&REUDQGLQJORFNXSȃ9HUWLFDOFRQȴJXUDWLRQ
([DPSOHVRI&REUDQGLQJORFNXSȃ9HUWLFDOFRQȴJXUDWLRQ
1.16America250 Identity Guidelines Brand Identity Elements
The America250 logo can be used with federal
agency seals or logos with the primary logo in
HLWKHURIWKHWZRFRQȴJXUDWLRQVVKRZQKHUH
)RUDOOIHGHUDODJHQF\ORFNXSV$PHULFD
logo might appear to the right of or below
another federal agency seal or logo and
should appear to be of similar visual weight.
The line weight separating the two logos
equals the crossbar of the A in the wordmark.
)RUWKHKRUL]RQWDOFRQȴJXUDWLRQORFNXS
the dividing line should be 1.5 times
the height of the logo. For the vertical
FRQȴJXUDWLRQORFNXSWKHGLYLGLQJOLQHVKRXOG
be 1.5 times the width of the logo. When
using the America250 logo alongside the
ORJRVRIIHGHUDODJHQF\RUJDQL]DWLRQVDOO
logos should be approximately the same size
LQDSSHDUDQFH:KHUHDSSURSULDWHWKH
logos are center-aligned with each other. Each
IHGHUDODJHQF\ORJRZLOOEHGLHUHQW
so logical alignment will need to be found
for each case to give the appearance that the
ORJRVDUHFHQWHUDOLJQHGZLWKHDFKRWKHUDV
shown in the examples at the bottom.
1RWHWKDWWKHORJRJXLGHOLQHVUHJDUGLQJFRORU
FOHDUVSDFHDQGPLQLPXPVL]HIRUWKHSULPDU\
lockups apply to all lockups shown here.
Always use the original and approved
artwork; never alter or attempt to redraw
the design or recreate the lettering using
computer fonts.
7KHIHGHUDOSDUWQHUVKLSFRQȴJXUDWLRQVVKRZQ
are for example only.
1.16
Logo Use in
Co-branding Lockups
with Government
Agencies
X
2X min.2X min.
Centered X
6SHFLȴFDWLRQVIRU&REUDQGLQJORFNXSZLWKIHGHUDODJHQF\
ȃ+RUL]RQWDOFRQȴJXUDWLRQ
6SHFLȴFDWLRQVIRU&REUDQGLQJORFNXSZLWKIHGHUDODJHQF\
ȃ9HUWLFDOFRQȴJXUDWLRQ
Examples of Co-branding lockup with federal agency
Line length:
/LQHOHQJWKHTXDOVWKHKHLJKWRIWKH$PHULFDORJR
The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
Centered
1.5X min.
1.5X min.
Line length:
/LQHOHQJWKHTXDOVWKHZLGWKRIWKH$PHULFDORJR
The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
1.17America250 Identity Guidelines Brand Identity Elements
America250 sponsors and partners
are encouraged to use a partner designation
with the logo where appropriate. Shown
here is how the designations for these logos
VKRXOGEHFRQȴJXUHGZLWKWKH$PHULFD
logo and with co-branded lockups.
Note that the logo guidelines regarding
FRORUFOHDUVSDFHDQGPLQLPXPVL]H
for the primary lockups apply to all lockups
shown here.
All logo co-branding usage must be
reviewed and approved by America250.
7KHORJRSDUWQHUVKLSFRQȴJXUDWLRQVVKRZQDUH
for example only.
1.17
Logo Use in
Co-branding Lockups
with Designation
Federal Partner
National Partner
State Partner
Logo Here
Centered
Line length:
/LQHOHQJWKHTXDOVWKHKHLJKWRIWKH$PHULFDORJR
The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
7\SHVSHFLȴFDWLRQ
Open Sans Light
$OOFDSV7UDFNLQJ.HUQLQJ2SWLFDO
7KHZRUGLVVFDOHRIWKHFDSKHLJKWLQZRUGPDUN
X
0.5X 0.75X
2X min.2X min.
Centered
Centered
Federal Partner
National Partner
State Partner
Logo Here
0.5X
X min.
X min.
0.8X
X
Centered
Line length:
/LQHOHQJWKHTXDOVWKHZLGWKRIWKH$PHULFDORJR
The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
7\SHVSHFLȴFDWLRQ
Open Sans Light
$OOFDSV7UDFNLQJ.HUQLQJ2SWLFDO
The word is the same size as the
cap-height in wordmark
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6SHFLȴFDWLRQVIRUIHGHUDOSDUWQHUQDWLRQDOSDUWQHUVWDWHSDUWQHUGHVLJQDWLRQORFNXSȃ+RUL]RQWDOFRQȴJXUDWLRQ
1.18America250 Identity Guidelines Brand Identity Elements
:KHQGHVLUHGVWDWHVPD\DGGWKHLU
initials to the America250 logo following
the guidance shown here.
Artwork has been provided for state
initials. The logo artwork and initials are
outlined and should never be altered or
recreated. Follow the guidance shown
here to create lockups.
Never change the proportional
relationships of the elements. Always use
the original and approved artwork.
1.18
Logo Lockups for
State Commissions
Examples of state lockups
6SHFLȴFDWLRQVIRUVWDWHORFNXSZKHQXVHGDVVRFLDOPHGLDDYDWDU Example of social media avatar
6SHFLȴFDWLRQVIRUVWDWHORFNXS
Centered
The wordmark is centered
Line length:
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The line weight equals the crossbar of the A in the wordmark
&RORU %ODFNRQOLJKWZKLWHRQGDUN
This vertical lockup is for
social media avatars only
America250 Identity Guidelines Applications
Applications
Digital Applications
Press Release 2.1
Email Signature 2.2
Approach to Logo Use on Presentations 2.3
9LGHR%XJ
Video End Card 2.5
App Icon 2.6
Social Media Avatars 2.7
Environmental Graphics
Logo Use on Flags 2.8
Logo Use on Banners 2.9
Logo Use on Press Wall 2.10
Commemorative Issues
Stamps and Coins 2.11
Promotional Items
Promotional Items 2.13
8VHRIWKHΖFRQ
2.1America250 Identity Guidelines Applications
The press release may be created with
a Microsoft Word® template or a
IRUPWKDWKDVDORJRDQG3UHVV5HOHDVH
pre-printed. Shown at half size.
Format
/HWWHU [
7\SH6SHFLȴFDWLRQV
Press Release:
Open Sans Bold 12pt
7UDFNLQJ.HUQLQJ2SWLFDO
Contact information:
2SHQ6DQV5HJXODUSW
7UDFNLQJ.HUQLQJ2SWLFDO
For Immediate Release:
DM Serif Display Regular
$OOFDSVSW
7UDFNLQJ.HUQLQJ2SWLFDO
Headline:
DM Serif Display Regular
$OOFDSVSW
7UDFNLQJ.HUQLQJ2SWLFDO
Body Copy:
2SHQ6DQV5HJXODUSW
Colors
Colors for Microsoft Word®
5 *% UHGLQORJR
R50 G80 B255 (blue in logo)
R0 G0 B0 (wordmark and body copy)
Colors for pre-printed header
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Black (wordmark)
2.1
Press Release
7\SHVSHFLȴFDWLRQ
Press Release:
Open Sans Bold 12pt
7UDFNLQJ.HUQLQJ2SWLFDO
Contact information:
2SHQ6DQV5HJXODUSW
7UDFNLQJ.HUQLQJ2SWLFDO
7\SHVSHFLȴFDWLRQ
For immediate release:
DM Serif Display Regular
$OOFDSVSW
7UDFNLQJ.HUQLQJ2SWLFDO
Headline:
DM Serif Display Regular
$OOFDSVSW
7UDFNLQJ.HUQLQJ2SWLFDO
Body Copy:
2SHQ6DQV5HJXODUSW
2.2
The America250 email signature appears
below the body of email correspondence.
The signature should remain as live
text for ease of copying and the enabling
of active hyperlinks for phone numbers
and email. Use the America250 logo
implemented using HTML and not placed
DVDQDWWDFKPHQW1RLPDJHVWH[WRU
competing graphics should be placed near
the signature. The logo should only appear
once in the email signature.
Follow the format as shown in the example.
Try to reduce text for the contact information
to only the most essential elements.
2.2
Email Signature
Salutation:
For a consistency in the overall look for America250. The email
begins two spaces below the salutation, using single spacing
between lines and double spacing between paragraphs. There
are no indentations.
A double space separates the body of the email from the start
of the signature.
Name Surname
Title
America250.org, Inc.
1663 Prince Street, Alexandria, VA 22314
O 202 123 4567 | M 202 123 4567
nsurname@america250.org
Please note that email programs display type
VL]HVGLHUHQWO\6KRZQKHUHLVDQH[DPSOHRI
the type size relationships. The proportional size
UHODWLRQVKLSVEHWZHHQWKHHOHPHQWVWKHFRORUV
and the use of the bold font should remain as
shown here.
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not be too large.
Email Signature:
Name: Arial Bold
7LWOHRUJDQL]DWLRQQDPHDGGUHVV
SKRQHQXPEHUHPDLO
Arial Regular
Logo implemented using HTML. It is not
an attachment.
Use similar proportional relationships as shown
KHUHΖQWKHH[DPSOHWKHORJRLVS[LQKHLJKWDQG
the email signature is set with Arial 10pt.
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America250 Identity Guidelines Applications
2.3
2.3
Approach to Logo
Use on Presentations
Shown here are examples of how to use
the identity on presentation slides. Always
place the America250 logo in a prominent
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Presentation slides are sized at 1920x1080px
for a 16:9 proportion. When creating
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of the logo provided for digital use.
Shown in the top left illustration are the
measurements for the master content slide.
All content slides should follow this format.
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isolated on the bottom right. The footer
should appear on all slides except the cover
title slides. All content should remain
LQVLGHWKHOLYHDUHDVKRZQKHUHH[FHSW
when using full-bleed images.
Because content for each presentation will
YDU\WKHOD\RXWVDUHIRUUHIHUHQFHRQO\DQG
VKRXOGEHDGMXVWHGWREHVWVXLWWKHFRQWHQW
Always follow the appropriate logo use on
backgrounds as shown on pages 1.6-1.8.
Use DM Serif Display or Open Sans for
presentation to avoid unexpected results.
DM Serif Display and Open Sans are
Google fonts available to most parties.
Images shown on this page are for
SODFHPHQWRQO\'RQRWXVHDV
these images may require additional
licenses or permissions.
Full-bleed image slide example
Cover slide example
Cover slide example
Section divider title slide example
Image layout slide example Image layout slide exampleImage layout slide example
Graphic layout slide example
Text layout slide example Text layout slide example
Graphic layout slide example
Examples of presentation layout examples
Live area
90px 90px
32px
30px
150px
200px
90px
S[
S[
Master content slide
Type sizes are for example only as sizes will vary according to layout.
Overall type size should have a consistency throughout the presentation.
The
secondary
color palette
can be used
for charts
and graphs.
America250 Identity Guidelines Applications
7RLGHQWLI\YLGHRFRQWHQWWKH$PHULFD
logo may be used as a video bug. Video bugs
are usually located in the corners of the
VFUHHQSUHIHUDEO\RQWKHERWWRPULJKWRU
top right as shown in the examples.
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WKHORJR8VHWKHORJRVFUHHQHGEDFNWR
RSDFLW\DVVKRZQLQWKHH[DPSOHV
7KLVZLOODOORZIRUDVXEWOH\HWYLVLEOH
LGHQWLȴFDWLRQRQG\QDPLFEDFNJURXQGV
Always maintain the minimum clear space as
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FRPPHUFLDOVEHVXUHWRIROORZWKHFXUUHQW
standards for title-safe areas for television
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the platform’s standards for video bugs.
2.4
Video Bug
Example of logo use on video — Mobile screen
Example of logo use on video — iPad screen
X
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America250 logo
in all-white set at
RSDFLW\
America250 logo
in all-white set at
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America250 Identity Guidelines Applications
2.5
America’s invitation
Tell us what America means to you.
Share whatever moves you on America250.org
The America250 logo may be used as
a signature at the end of videos. Video
VLJQDWXUHVPD\EHMXVWWKHORJRZLWKWKH
url or may have an additional call to
action with the logo. Shown here are a
few examples for video end cards.
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SUHIHUUHGZLWKVLPSOHFOHDQJUDSKLFVLQWKH
America250 color palette colors or with a
beautiful image sequence. The logo may
animate onto the end card in a dynamic way
but should always end with the full logo.
Always maintain the minimum clear space
DVVSHFLȴHGLQWKHWKHVHJXLGHOLQHV
)RUWHOHYLVLRQFRPPHUFLDOVEHVXUHWR
follow the current standards for title-safe
areas for television graphics. For online
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standards for video bugs.
2.5
Video End Card
Example of logo use as video end card — Use with tagline and text
Example of logo use as video end card Other examples
Other examples
america250.org
America’s invitation
Tell us what America means to you.
Share whatever moves you on America250.org
America’s invitation
Tell us what America means to you.
Share whatever moves you on America250.org
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maximum
Centered
Centered
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X
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7\SHVSHFLȴFDWLRQIRURSWLRQDOWH[W
Open Sans Light
7UDFNLQJ.HUQLQJ2SWLFDO
7\SHVSHFLȴFDWLRQ
DM Serif Display Regular
7UDFNLQJ.HUQLQJ2SWLFDO
7\SHVSHFLȴFDWLRQ
Open Sans Light
7UDFNLQJ.HUQLQJ2SWLFDO
America250 Identity Guidelines Applications
america250.org
america250.org
2.6
Shown here is the approved version of the
America250 logo used as an app icon.
Use the full America250 logo for app icons.
7KHIXOOQDPH$PHULFDVKRXOGDOVR
appear under the app tile.
The proportions with the margins shown
here have been designed for current app
icon formats. As requirements for app icon
VSHFLȴFDWLRQVPD\FKDQJHEHVXUHWR
use the most current standards available
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enhance clarity and legibility.
Always use the original and approved
artwork; never alter or attempt to redraw
the design or recreate the lettering using
computer fonts.
2.6
App Icon
Example of app icon
6SHFLȴFDWLRQVIRUORJRXVHDVDSSLFRQ
0.72X
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The logo is centered
The wordmark is centered within the app tile
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America250 Identity Guidelines Applications
2.7
Social media platforms use various
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user accounts. Shown here are approved
versions of the America250 logo in
commonly used avatar shapes. Follow
the guidelines shown here along with the
platform’s current recommendations.
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America250 logo on white background.
The full name America250 should also
appear nearby on the platform interface
to further identify the organization.
Be sure that the image appears neither
too large nor too small within the avatar
by following the guidance shown here.
Because social media platforms
frequently update their requirements
IRUDYDWDULPDJHVPDNHVXUHWRXVHFXUUHQW
standards and use the highest quality
ȴOHW\SHDYDLODEOHWRWKHSODWIRUPLQRUGHU
to enhance clarity and legibility.
2.7
Social Media Avatars
6SHFLȴFDWLRQVIRUORJRXVHDVVRFLDOPHGLDDYDWDU
Examples of social media avatars
America250 Identity Guidelines Applications
0.72X0.72X
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The logo is
centered
The logo is
centered
The wordmark is centered within the avatar The wordmark is centered within the avatar
EQEQ EQEQ
2.8
)ODJVDUHDQDSSURSULDWHSDWULRWLFFRQWH[W
for the America250 logo. The examples shown
here demonstrate how the America250
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WKHȵDJDVVKRZQKHUHWKHIXOOFRORUYHUVLRQ
of the logo should be used whenever possible.
Follow the guidelines shown here to
determine the size of the logo and its proper
SRVLWLRQRQWKHȵDJ7KLVZLOOSURWHFWWKH
integrity of the logo while ensuring maximum
YLVLELOLW\$OVRIROORZWKHSURSHUXVHRIWKH
logo on color backgrounds and photography
(see pages 1.6-1.9).
2.8
Logo Use on Flags
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6SHFLȴFDWLRQVIRUORJRXVHRQȵDJV
Centered
0.5X
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America250 Identity Guidelines Applications
7KHZRUGPDUNLVFHQWHUHGZLWKLQWKHȵDJ 7KHZRUGPDUNLVFHQWHUHGZLWKLQWKHȵDJ
EQ EQ
Centered
0.5X
X
EQ EQ
X
X
0.2X
Logo is an isolated
position. Always
maintain the
minimum clear
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on page 1.2.
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0.2X
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Open Sans Bold
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7\SHVSHFLȴFDWLRQ
Open Sans Bold
Tracking 0
Kerning Optical
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DM Serif Display Regular
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2.9
2.9
Logo Use on Banners
Examples of banners
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%DQQHUVHVSHFLDOO\DVHULHVRIEDQQHUV
ZLWKFRQVLVWHQWJUDSKLFVDUHDQLPSDFWIXO
way to use the America250 identity.
The examples shown here demonstrate
how the America250 logo might be
used on banners along with dramatic
imagery and other elements of the
America250 identity system.
Always follow the proper use of the logo
on color backgrounds and photography
(see pages 1.6-1.9).
America250 Identity Guidelines Applications
1776-2026
1776-2026 1776-2026 1776-2026 1776-2026
2.10
The America250 logo may be used in a
step-and-repeat pattern on press walls
to emphasize the visual identity at media
HYHQWVSUHVVFRQIHUHQFHVDQGRWKHU
special events or photo ops. Shown here
are examples of how to use the identity
on press wall backdrops.
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a step (diagonal) pattern. Press wall patterns
PD\XVHMXVWWKH$PHULFDORJRRUWKH
America250 logo with the logos of other
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the America250 logo is used with partner
logos in an alternating pattern as shown
in the bottom example. When using
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the logos should be the same visual size.
Note that when using the logos on a
SUHVVZDOOSDWWHUQJHQHURXVFOHDUVSDFH
surrounds each logo. The clear space around
the logo should be more than the minimum
FOHDUVSDFHVSHFLȴHGLQWKHVHJXLGHOLQHV
2.10
Logo Use on
Press Wall
Press wall example with logo on light-colored background Press wall example with logo on dark-colored background
Press wall example with logo and partner logo
America250 Identity Guidelines Applications
2.11
Commemorative stamps may be issued
for the Semiquincentennial that feature
the America250 logo. Shown here are
a few examples of how to showcase the
logo on stamps.
Always use the logo in a prominent location
away from other text and graphics. On
stamps that feature the America250 logo
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here to determine the general size
and position of the logo. This will protect
the integrity of the logo while ensuring
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use the Open Sans family. Please follow
the appropriate current guidance from
the relevant governmental agency.
Follow the proper use of the logo on color
backgrounds (see pages 1.6-1.8).
2.11
Stamps and Coins
Example of stamps
6SHFLȴFDWLRQVIRUORJRXVHRQVWDPSV
Center line
X
Maximum
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2SHQ6DQV/LJKW $OOFDSVIRUWH[W
7UDFNLQJ.HUQLQJ2SWLFDO
America250 Identity Guidelines Applications
The wordmark is centered within the stamp
EQ EQ
2.12
Commemorative coins may be issued for
the Semiquincentennial that feature the
America250 logo. Shown here is an example
of how to showcase the logo on coins.
Follow the guidelines shown here to
determine the general size and position
of the logo on the coins. This will protect
the integrity of the logo while ensuring
maximum visibility. Please follow the
appropriate current guidance from the
relevant governmental agency.
The clear space around the logo is an
exception where the type encircling the
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the diagram. The clear space here
is equal to the height of the wordmark
on all around.
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single-color version of the logo.
2.12
Stamps and Coins
Example of coins
6SHFLȴFDWLRQVIRUORJRXVHRQFRLQV
7\SHVSHFLȴFDWLRQ
2SHQ6DQV%ROG$OOFDSV
7UDFNLQJ.HUQLQJ2SWLFDO
Clear space is equal
to the height of the
wordmark on all around
Height of the wordmark
Center line
America250 Identity Guidelines Applications
The wordmark is centered within the coin
2.13
Shown here are examples of how the
America250 logo can be used on a variety of
typical promotional items. Use the full-color
version of the logo wherever possible.
Note that there is always adequate clear
space around the logo.
When centering the logo from right to left
within a space always center the wordmark.
2.13
Promotional Items
America250 Identity Guidelines Applications
Use the full logo —the 250 icon with the
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when creating certain dimensional brand
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using the 250 icon alone may be permissible.
The icon alone should be used only in
these very limited cases with authorization
from America250.
Always use the original and approved artwork;
never alter or attempt to redraw the design.
2.14
Use of the 250 Icon
Example of icon use as pin Example of icon use as VR image
Example of icon use as sculpture
America250 Identity Guidelines Applications