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Committee of the Whole - 13 May 2019 - Agenda - Pdf
CITY OF RENTON AGENDA Committee of the Whole Meeting 5:45 PM - Monday, May 13, 2019 Conferencing Center, 7th Floor, City Hall — 1055 S. Grady Way 1. Parks, Recreation and Natural Areas Plan Update a) Presentation 2. Lease Proposals, Old Chamber of Commerce Building - Briefing only a) The Aviator Proposal b) Yene Boona Cafe Proposal 3. Emerging Issues F f' A 1��w•t' "'\i ' �r f j i � S V • 4.� 'd r . c. ... 5• ±, r . �. 2. 71 `�r � '� p� ..,*F `��^j �`�[ YY,s '$F .�. �;'�' +�a � - `,v� , ei• • ai�r�y .�4 1 - s` - � � .y-�!.• �L —970 Pr .•s -;�' � •" ,I.. �.F. � .�''_ •ti �' •.sir` ••�• kat .�'�ia 9►'•j�j:�{•. -�. .�•~� _ �s r ••i '/• ..�. * = 1 •l - ,.. ri_ �� •f ICIi.. d Pt�'.f. ?i. 'r - .vll':.: ra'. .� ' ti ! t• _ � - .f/�i'f � h�� �h ,V' ?� � c� ,`�:' i�0" . �R'q„n ,. n . •`r• w •�75�. �'S d,?I' ti •1;`� � T . 7�j '' V.. _ k £, I.: r \ ` A' _ , `� -S q - _ •:. ,ram _ ' ii _ 9 T ^ �.' ! i . C�y+��, _ 7 - - ,�,• � � . 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AFL ��, 7 ` a ~ it . • .� - - _,�`�'• PARKS, A R RECREATION L • NATURAL ■ l Committee of the Whole May 2019 �r PLAN PROCESS UPDATE 41• 1 PARKS, RECREATION & NATURAL AREAS PLAN PROCESS UPDATE %ri PROJECT COW LAUNCH BRIEFING JAN FEB 2019 2019 AAAA COMMUNITY OPEN HOUSE MARCH APRIL 2019 2019 A'R COW BRIEFING 2 G MAY 2019 T JUNE JULY/AU 2079 2019 AAAA COMMUNITY OPEN HOUSE COUNCIL CONSIDERS G COW DRAFT PLAN BRIEFINGS 3 & 4 PLAN ADOPTION SEPT/OCT NOV WINTER 2019 2019 2019 AAAA COMMUNITY OPEN HOUSE PARKS, RECREATION & 3 NATURAL AREASPLAN �� COMMUNITY ENGAGEMENT L 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN COMMUNITY ENGAGEMENT TO DATE • Steering Committee Meeting • Internal/External Recreation Provider Meeting • Staff Workshops • Stakeholder Interviews • Community Open House • Interactive Online Map • Inclusive Engagement J PARKS, RECREATION & NATURAL AREAS PLAN STEERING COMMITTEE MEETING #1 April 4t", Renton City Hall Key Takeaways: • Opportunity to provide information about local culture and history in parks • Provide access for all abilities • Family activities • Additional gardening opportunities/education • Getting to parks: transportation and park information needed u La.A �pfT { T�S.�SrPI •W PkPx� t LII�PL✓ ,; F �paoe- r ���I '�hu�R'[� iif' kW pQAL� �i.�.c.,eyn.� pr CFryfnNal, u� ��E1 OJT � A kLJIkLl41+�� �M�PIk pYtyibF�! sM� }g1uA7N� p�lh� C NtanEf,i7� rkt+wer�Ne�j f iHTE�'�rrtlerl � iN�IMe�lbr-1+ E+�'u4 � �,yt�trxl.�! Tu6uc. EPJurnan4 f��W �Vr� �S � T 1�RE t IH� iLG'x1FY }1h'S114E p�L�L'� +JR.bh+{ [Id1ilK� � r� r LE lk " 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN �� INTERNAL/EXTERNAL RECREATION PROVIDER WORKSHOP March 291", Renton City Hall Key Takeaways: • Other organizations experiencing similar challenges • Municipalities adding parks, facilities, services with little to no additional resources • Athletic field use and availability is a region -wide issue • Human services are becoming more tied to parks and recreation • Strong interest in collaboration 7 PARKS, R�ckWiaj COLU 13 00 176j6 Aria kAfpeAL A PEAS PL4C � GTR p EuU.-Sa.rMiTe a�sr C C HA D. ~/Owfa) <#S PmDs 6 Q GJ D REurw 1iu/rak aw k-02i � l�tsiiuy AGE 13RAa�c�T� —Ow'm awc"r= car _wewo+ ¢ ,�GL4�J• �F_ � rAeo{=FSEO] arFtRS fIfLD USE�,acer�uu,r r' yl;� , FLEsrlfiift7� � — OTC C�PIt=rj ;6U b CCEJr n_P��CD SCG✓f ] �`yi SP&77o AeT.'f11ejr SU A FAU D sWRTS _ Ruo Y "` D uAutu�7sUr, 5�saas � �C&44i 'LAawor �SP ? �FheS+J4 tP e1e Rpe(5 �� —_&k5E Lir pl�uvc�r•�rAe`r` r�,'u PRC]C7�a�15 SCR C OfArt �Lc� Pt xr+ P IA�SI AfFD MAtFeLBcg �'�a xuLrx-cawcrr.r_Sr�FF oe�� P tom,_ a ny , p Fcbr, Sa .ry F G.,ssieuA � ��UL'�+ur,�E� u BcsTLmic, klekE 0 t APP OMAUk4 5 "0040 sERusGEs .—r MO A 6E=ps P ��u�e�u �oGJGeAAkUT � �acktr'�IG�rm•� D - SaPr 1> 5 ToQ>n wArER -co.:vaRCA�., �-ter 6 GAAATYiG 6•sFt,p� G FAVfAr� Ghµt�a — 4,4 pF G T�K GGS�p 1 GIB AoOfTGl kVC PARKS, RECREATION & NATURAL AREAS PLAN m Z v n m y� TF STAFF WORKSHOP April 4t", Renton City Hall Key Takeaways: • Flexibility of staff is important • Expanded needed in • IJ expertise is some areas Different service provision strategies may be needed Departments and divisions are inter- dependent: changes have ripple effects pia A 5VQP3 8kr'�o bus � RS�uG S►kC f�h'�S +�G 76 seumrTY A) o a xcs tki cnr °u AGE ieefle C FPA '�JTED t3" 0 vZOW Oa crb 409 G QE[a Gk)22F Gc �]iGTtC7lj 0 5Cr� G Fau EA Ci1P,Ec4C �gF'. 6PRCAD am ®rip P v w e�c -►���' wEk Twwbs err R An s�, Ae CAAWS 0 A(50,)R�j{;/gSuZ .Opa4 0 WuAGI w� 4u- a /J00,, kgw E-,;' 091 LESS 5tTLG � CG�SE �tIiAA]�� 0�'£�A'dDc7 ED ' S�Tsi WED� LzG w nA PK vs c u ur5 rG4 a P3 GAP m �aruF E�Cd ME DOA OX A�ibUiW$ + R � ��a�5 NEAR a� + I�aRE Ccx�rR�cT >QEG �d�d'a�Pj m AnR� b�. �}A��,tr15u � Acwp �r ��ss �rREcT 5�kUtr,� m �aR Y ud A 4S © RuILDxAE+2Ts5,v [+wl''3' TEQM'S�Mk t 0 COVOW2Al2U5 � v G�A�1T AD F a MAUA+ A&3 5V�1d p t,AswvE_, SPJUV uP PAPO,yt ASS, �DUcA7�o�J 7b.440 00 M,W w r vr- ruvc ✓ Rs 4 A CT AW OA) W Ajj�F_ Aonta Ar �+ PARKS, RECREATION & NATURAL AREAS PLAN �. STAKEHOLDER INTERVIEWS FEBRUARY AND MARCH 2O19 Themes across conversations: • Connect parks to the area's past, culture and art • Water access is a key feature • Design and use parks for community events and as gathering spaces • The importance of an inclusive parks and recreation syste m PARKS, RECREATION & NATURAL AREAS PLAN COMMUNITY OPEN HOUSE #1 February 28th, Renton Community Center 50+ community members Topics. o Which parks are used, how, and why? o Barriers to using parks o Potential improvements o Adapting to a changing community 1U V- - � - -40 r W-.0 =r- � I IN' PARKS, RECREATION & NATURAL AREAS PLAN �� COMMUNITY OPEN HOUSE #1 February 28th, Renton Community Center Key Takeaways: • Confirmed findings from the 2011 plan including: o Trails are important o Athletic fields are lacking in quantity and quality o Accessibility is important: both parks close to home and ADA accessible features • Maintenance concerns • Appreciation for the large and small community events supported by Community Services 11 PARKS, RECREATION & NATURAL AREAS PLAN �� INTERACTIVE MAP February 25th—April 21St, Online Participation • 634 respondents • 1,255 visitors • 1,473 points on the map Nearly half of respondents were youth under 18 12 y� i O r- Lalgeridge ~ ° 11Wh $I Skyway RE 4 ..� 13ASI �k -fines .• ; Newcastle a _ May nwSy Tukwila i Panther Creefc� f • �� II'WOOd Edlund Property nd! Proper SE r98m St 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN n m Z v n m y� TF INTERACTIVE MAP How is the community using Renton's parks? Parks most frequently used by respondents: • Gene Coulon Memorial Beach Park • Cedar River Park, Cedar River Natural Area and Liberty Park • Ron Regis Park 13 .-+ - Newcastle ,ler •� 'nrsr •• CV I Park Co9lfi 5"&h 5, 4 G'r Ki jl a Say w a .. veo I R � as - - - 513in%••" � - � alar3 rer , l Na, wPadrr .ares: Tukwila Panther Creek w _ Wetlands f RentanalYetlan 5 Edrtrnd Pmperty ................r.. a ' Park er ....i Maulewoad '� HvyhL, low G — �} n ............i ,e, Cl�uQlanc J Richa san Property SE t96mst ................. i PARKS, RECREATION & NATURAL AREAS PLAN INTERACTIVE MAP How is the community using Renton's parks? Exercise/physical activity Relax, enjoy the outdoors Gather with family/friends Bring kids to play waIk/play with/exercise my clog(s) Experience nature Play sports Picnic Bring kids to play sports attend a commurltyevent Recreational classes or programming 14 0 50 100 150 200 asp 300 350 400 450 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN INTERACTIVE MAP What types of programs would you like to see more of? Aquatics (open swim, lessons, pool sports and... Youth sports Community events Teen programs or classes Cultural arts programming/classes Before and after school programs Adult sports leagues ►4duIt fitness and wellness classes Informal exercise opportunities (drop -In fitness,.., ►4duIt services/active aging traInIngs and programs Infant/toddler activities or early childhood.., 15 A, i PARKS, RECREATION & NATURAL AREAS PLAN �� INTERACTIVE MAP Overall, what are the types of park setting(s) you value most? Open grass areas for play, pick-up spurts and picnicking Natural places that support wildlife habitat and law Impact recreation uses Placag to gather and eat Competitive spaces such as fields and courts Unique places that redact Renton's character, I-Istory and madam life Indoorspaces fDr claves3 camps and events 0 50 100 150 200 250 PARKS, RECREATION & 16 NATURAL AREAS PLAN INCLUSIVE ENGAGEMENT April 1st — April 23rd, a variety of locations • 10 community conversations • 99 participants • S community conversation leaders • Met goals (80-100 participants) with additional input still coming in 17 PARKS, RECREATION & NATURAL AREAS PLAN INCLUSIVE ENGAGEMENT RESULTS How do you use Renton's parks, recreation facilities and natural areas? Gatherin family or AC Relaxing in a park or natural area PARKS, RECREATION & NATURAL AREAS PLAN a1 INCLUSIVE ENGAGEMENT RESULTS What is important to you when you recreate? -Avow— Ls Experiencing art and culture time alone with kids 19 PARKS, RECREATION & NATURAL AREAS PLAN HC O�Z�ir_Aafl2ir Las per qU�a Gam � �dAar�os pafa qv�1 `��1 �ersanas t 0 � GC]t��]YalrwS R pC,r �1eS71�10 �ac�}��Slq [l at am CONTEXT L 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN POPULATION AND PARK LEVEL OF SERVICE Opp" AP'A'R 1989 King County 2008 Benson Hill 2019 $14.5M Capital Open Space Bond Annexation Maintenance Bonds �«� �fl •, 30.00 2 90,927 •�.�•� a, '�• 22.43 25.00ir ]1p{t_�ll�) o C� o ,�• 63,785 C �.� 20.00 • - -18.65 L 17 {r�r�9�0• u, 22 «� j •�CL 50,052 'r� •� 13.36 15.00 1,688 �.�•�.�.� 11.96 0,0®0 L «.. •• Q L- 10.00 m 91. 2o'c 5.00 0.00 Q 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 ' -•- Population Park Acres per 1,000 Residents ro y PARKS, RECREATION & 2 NATURAL AREAS PLAN STAFFING ANALYSIS � - 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN OVERALL STAFFING LEVELS Staffing levels have not kept pace with increasing workload since 1990 • More park acres to maintain • More building square footage to maintain • More people to serve and changing expectations • More events • Increased forestry/landscape management and maintenance ,7- lk " 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN �� COMMUNITY SERVICES STAFFING 1990-2018 Parks, Recreation, Facilities, Urban Forestry and Support Staff 350 300 W 250 U_ LL 0 200 Q E LU 0 150 v 5WIN 50 I 26 109.3 119 107.2 IF 38.8 46.5 1990 1995 2000 Full Time FTE Renton Population 129.7 115.2 115.5 w 56.7 8 2005 2010 2015 Part -Time FTE —*—Renton Population 123.2 100,000 60,000 4-1 0 a 20,000 0 m 2018 O :-� •� PARKS, RECREATION - NATURAL AREAS PLAN y m PARKS STAFFING AND WORKLOAD 1990-2018 uj 70 LL CQVJ 60 0 E 50 w 0 Cu E z 30 27 1,000 900 Park/Natural Areas Acreage Managed/Maintained by Parks �• • 800 34.3 34.3 31 30.5 1990 1995 2000 2005 � Full -Time Maintenance FTE � Part -Time Maintenance FTE 700 600 on 500 v U Q 400 30.1 30.1 31.8 ■ 300 200 100 2010 2015 2018 Park/Natural Areas Acreage Managed/Maintained by Parks lk " 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN �� PARK/NATURAL AREA ACRES MAINTAINED PER EMPLOYEE 30 25 20 LU LL Q- 15 14 400 N • N L V Q 10 5 r 1990 1995 2000 2005 2010 Park/Natural Area Acres Maintained Per FTE (Full & Part -Time Employees) 28 25.5 2015 2018 PARKS, RECREATION & NATURAL AREAS PLAN �� RECREATION STAFFING AND WORKLOAD 1990-2018 140 120 Henry Moses Aquatic Center Opens 100,000 � • w 100 80,000 N Renton Population v >- 80 Q 60,000 E 0 60 58.9 L -0 48.7 46.5 45.0 46.0 40,000 41.9 42.6 z 40 20 26.4 24.6 28.65 28.53 20,000 w 0 0 1990 1995 2000 2005 2010 2015 2018 Z Full -Time Staff FTE Part -Time Staff FTE f Population n y PARKS, RECREATION & 2 NATURAL AREAS PLAN RECREATION STAFFING PER 1,000 POPULATION W81 W 0.8 U_ LL 0.6 0 U of 0.4 0.2 M 30 1990 1995 2000 `• 0.44 • • 2005 2010 2015 2018 -9•Full-Time and Part -Time Recreation Staff per 1,000 Population PARKS, RECREATION & NATURAL AREAS PLAN �� FACILITIES STAFFING AND WORKLOAD 1990-2018 100 .k 80 w LL 70 �60 0 E 50 LU l__ ° 40 30 z W411 24.2 10 0 1990 31 Building Square Footage Managed/Maintained by Facilities 24.1 1995 Z4.8 26.3 25.9 24.1 3.3 2000 2005 2010 2015 Part -Time Maintenance FTE � Full -Time Maintenance FTE Building Square Footage Managed/Maintained by Facilities -• 1,000,000 900,000 700,000 600,000 0 500,000 L° aj 400,000 N 30.8 300,000 200,000 100,000 0 2018 PARKS, RECREATION & NATURAL AREAS PLAN SQUARE FOOTAGE MAINTAINED PER FACILITIES EMPLOYEE s 1 II 35,000 v 30,000 a� 0 E 25,000 LU a Q 20,000 0 0 15,000 `n 10,000 5,000 32 12,699 • 1990 1995 2000 2005 2010 2015 Building Square Footage Managed/Maintained Per FTE (Full & Part -Time Employees) 9,361 • 2018 IL 1 • 1 0 PARKS, RECREATION & NATURAL AREAS PLAN �� URBAN FORESTRY STAFFING AND WORKLOAD 1999-2019 9 CI 7 Ll a� 6 5 4 L 3 2 1 IC 33 Contract Landscape Maintenance Sites Number of Contract Maintenance Sites 28 24 13 1999 2004 2009 � Number of Contract Managers 52 42 I� 50 0 Ln Qj U c 40 v 30 C 0 U 20 0 a) E 10 z NNW0 2014 2019 Z —e—Number of Sites :-� •� PARKS, RECREATION - NATURAL AREAS PLAN n y m NATIONAL RECREATION AND PARK ASSOCIATION PARK METRICS Renton compared to the "typical" parks agency Renton provides more services than many typical agencies. We are among: • 67% that have in-house planning and development • 59% that offer outdoor swim facilities • 40 % that administer community gardens • Only 20%that manage farmer's markets PARKS, RECREATION & NATURAL AREAS PLAN �� NATIONAL RECREATION AND PARK ASSOCIATION PARK METRICS Staffing Comparisons In 2018, Renton had a population of 104,100 Lower Quartile 30.1 FTEs 53.3 FTEs Renton Median Renton Upper Quartile 60.2 FTEs 109.8 FTEs * 122.7 FTEs 109.8 FTEs* 114.0 FTEs 197.4 FTEs *Facilities Division excluded and Golf Course staff included for comparability 35 PARKS, RECREATION & NATURAL AREAS PLAN NEIGHBORING JURISDICTION STAFFING 2018 • Total Population 1041100 128,900 1421400 Administration 1 2 3 Parks Division 31.79 45.7 62.4* Recreation Division 46.03 44.9 89.1 Facilities Division** 30.74 22.4 19.7 Urban Forestry 1 4 7.1 Planning, Acquisition, 3 5 8 Development/Capital Improvements Administrative Support 3.67 2 10 n Total Employees 123.23 129 199.3 Z All data excludes golf course staff n *Bellevue parks contracts the maintenance of their neighborhood parks **Renton maintains 902,546 scl ft, Kent maintains 326,000 scl ft, Bellevue facilities maintains 360,000 scl ft i PAm RKS, RECREATION - NATURAL AREAS PLAN NATIONAL RECREATION AND PARK ASSOCIATION PARK METRICS Staffing Comparisons Lower Quartile 53.3 FTEs Renton (pop. 104,100) Median Kent (pop. 128,900) Bellevue (pop. 142,400) Upper Quartile 109.8 FTEs* 114.0 FTEs 124.0 FTEs* 193.3 FTEs* 197.4 FTEs *Facilities Division excluded and Golf Course staff included for comparability 37 J PARKS, RECREATION & NATURAL AREAS PLAN WHAT HAVE WE LEARNED SO FAR?. PARKS, RECREATION & NATURAL AREAS PLAN WHAT THE COMMUNITY IS TELLING US • How the system is used: ° o Play i f o Exercise o Gathering with friends and family • Local history and culture is important • Wear and tear on parks and facilities is noticeable • Accessibility is expected • 2011 Plan priorities confirmed with a different audience � �b.A- vL� i PARKS, RECREATION & NATURAL AREAS PLAN WHAT WE'VE LEARNED FROM INTERNAL AND EXTERNAL ANALYSIS Staffing parks, recreation, natural areas: nationally and locally • Transitioning from a medium city to 8t" largest in Washington • Deferred maintenance increases costs to repair and upkeep park sites • Changes in one division affects others due to interdependence • Neighboring municipalities offer different approaches to doing business PARKS, RECREATION & NATURAL AREAS PLAN HOW CAN WE USE WHAT WE HAVE LEARNED? Lessons learned will inform the next phases of the planning process • Use outreach opportunities to continue the community conversation about priorities • Different approach to community open house #2 to hear from broader audience • Consultant staffing analysis: Identify staffing best practices and alternative approaches • Explore new or expanded partnership opportunities PARKS, RECREATION & NATURAL AREAS PLAN �� NEXT STEPS '4AIA" F - 1 • 1 PARKS, RECREATION & NATURAL AREAS PLAN NEXT STEPS • Open House Meetings (2) o Open House #2 June 4th, 2019 o Open House #3 October 3rd, 2019 • Online engagement for each open house • Second round of inclusive engagement • Statistically valid survey • Steering Committee meeting #2 • 2 more COW briefings `t J 0A. I4 A Updates & Erents Document Library contact Its t PARKS RECHAPON d NATURAL AReAS PLAN Parks, Recreation & Natural kreas Plan Update EveuEs Cdamlmty Open l lone r] hk0.1aep 3-n IM �■ Tell Us What Ynu Thinkf m z 0 n :-� •� PARKS, RECREATION y m NATURAL AREAS PLAN — �`i� '�` r r ►". Y..'`:'F d •- �.�6' :mow �w _'r �/' �%'�1` •.; �,-.. ��t ��.r :. Icy 1'. '• /+ - *• AP 7' r.d1. ���� . _ t L,710n� �� 'fir YY,. aE• .�. ,�, ` `v'� , �r - ar�r�y..l �4 r .r` , �'�• q'!. • ar Pr • r n K� 1 •'l _ .� ' 3 _ ��� '� i � l� r �'.. � r t •.� • � i!i., r — .vll':.'.�a•1� � � ro ✓ . ;. .1 1.. C i �y- ''V.. -1kj d I.:j� \� �Tyg ':F. •.:: �il f -_ •��.4 .�.�.111- `� � ..Y: x' � ����-'7 - ift ` •�� 4 L� � �� I F' 9• _ � ~' f 'R. iaY�.�✓_ �yy�� � 17r�. '. F•� � �',� rA*t ^ "•��1� i �!i'i"� x. �`• ,� �w K i� . ��n .r•t�� _� _ ,t�i.J',:v� r'• _-r1Tt:- � VE �wr�[" •r��• L� '. - � •r u ` • rn�� � � ,y`�'s •s.�l(s � _ _mil ,�'� .r_ ��� �# _ _ *•4 l �f �w���` al,�N+"' �:'. �a. �iV ."3s.•-r L � �S. 7r l' �y:�'e' •_< `."vim ^s_` - � .< . 'li' i�L-� `mot►; '`� • � �.;.. � i �.s� � t _ :,wry k 43r 'C • <' �i71. t � • •y _ 'ix. •� -.£'',- .� ate+ - �'S:�4. - ti Y `• �.. ri 4 _ 1fft to .F MMLdmL �Z tgj • 1 ■ 1 W11 ■ ■ A ANT XX AGENDA ITEM #2. b) IY n�TnA R n'n2 Yene Boona Cafe Business Plan. Yene Boona is a women/immigrant owned, full -service cafe and roaster house founded by Mimi Girma in 2017, we have identified City of Renton as our launch city for our Cafe and Roasting house and hope to locate at the old Chamber of Commerce building in Renton, WA. We believe City of Renton's leadership's welcoming diversity and inclusiveness will help our business succeed. The main attraction of the Cafe will be showcasing a traditional coffee ceremony which entails hand roasting organic single origin beans in house, Hand roasting is done with roasting 8-12 ounces of green bean portions at a time by experienced roasters on a pan griddle. This unique method will be the first of its kind offered in the Northwest, perhaps in North America. This is as fresh as coffee will ever be brewed and served, influenced by how coffee was originally served and continues to be served in Ethiopia, the birthplace of Coffee. We will also feature a state of the art roaster that will be operational and displayed at the location to support the wholesale demand for our single origin coffee bean. The cafe section of Yene Boona features a coffeehouse with a dessert bar, magazines, and lounge with free Wi-Fi area to enjoy the view of the airport. The Cafe features a full menu of moderately priced organic coffee and pastries. The entire interior of the cafe will be designed with aircraft themed decor which is ideal and fitting for the location. Ownership: Yene Boona is a women/minority owned, Washington State Limited Liability Corporation managed and owned by Mimi Girma, The members of the LLC are Mimi Girma and Yonathan Kahssai (Mimi's husband). This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. 11Page AGENDA ITEM #2. b) This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Obiectives• Yene Boona aspires to be the best coffee experience for the customers that seek perfection in coffee brewing and a relaxed lounge where friends and family can spend time whilst enjoying the beautiful views of the Airport and Boeing 737. Sales forecast surpassing $500,000 by the end of the first year for the Cafe'. Targeting and maintaining a net profit of at least 20% by the second year. Mission: • Yene Boona concept is built upon the passion to perfect the art of Brewing Coffee by traditional method which yields the best sip of coffee. • Yene Boona will provide unique hand roasted, single origin coffee, complimented with pastries and coffee -based products: and a very comfortable lounge seating overlooking Renton Airport and Boeing to the thousands of residents and yearly visitors of Renton. • We will adhere to strict quality and highest customer experience. • In time, Yene Boona will establish itself as a "destination" of choice to the many residents of the greater Renton metropolitan area, as well as numerous out-of-town visitors. • The establishment will provide a "complete, high -quality" healthy coffee & pastry experience for those searching for something that is rapidly becoming popular among Coffee patrons. • The cafe's aim is simple. It will provide a completely sophisticated, sensual coffeehouse experience for the many Rentonites and visitors who frequent the city's casual spots and sightseeing venues. • It will be an affordable venue for patrons, one that will encourage them to return on many occasions. Yene Boona will provide a much needed neighborhood -based cafe' operation that is currently unavailable in North America. • Each member of the staff will be courteous, efficient, and attentive and most importantly adhere to exceptional high standard customer Service at all times. T In Renton we're focusing our efforts on building an inclusive city for all our residents. Mayor Denis Law, state of City address 2019 2 1 P a g e Marketing: We will need to target our patrons early and on continuous basis. While the business is located in a high traffic location overlooking the airport and Boeing, many people will have to be re -introduced to the neighborhood. Ownership and management will need to have a firm grasp on quality of food, customer service and labor costs. The coffeehouse experience must be delivered in a fashion that will not only inspire repeat business, but encourage word-of-mouth recommendations to others. Proper inventory, employee management, and quality control is key. The desired subject location is on 300 Rainier Ave North with a spectacular view of Renton Airport overlooking the production and launch site of Boeing 737. Company Locations and Facilities: Yene Boona will be located in a newly renovated facility at 300 Rainier Ave North, Renton, WA. The facility will be divided equally between the cafe/roasting function and the coffeehouse/Lounge. The cafe' will feature dining room seating for approximately 40 patrons and flexible indoor/outdoor patio seating for an additional 30 patrons. The cafe/coffeehouse will provide a full -service dine -in and carry -out coffee -based beverages, as well as a dessert bar. The coffeehouse/cafe portion of the business will also contain a full - service coffee bar, lounge area with free hi speed Wi-Fi. The coffeehouse will maintain ample indoor/outdoor seating under a covered patio space shared with the cafe'. We will also introduce the first drive in window service coffee/pastry experience in the northwest. Finally, an exquisite centerpiece of the ground will include a vintage Small AIRCRAFT placed tastefully on the south side of the parking lot. This Vintage Aircraft will have an airline sponsorship opportunity where by proceeds would benefit local charities. The interior of Yene Boona will feature extraordinary airplane themed furniture and gallery. It is our hope that our construction plans will support dramatic lighting of the building after sundown, creating a rather visible nighttime landmark for northwest Renton area 3 1 P a g e AGENDA ITEM #2, b) (co MC R n E on AGENDA ITEM #2. b) Yene Boona is a cafe/coffeehouse venue that will sell a moderately -priced coffee and food to an upscale casual dining market. The venue features freshly roasted and brewed coffee and espresso - based beverages, granita ices, fruit smoothies and pastry, and other beverages typically associated with a coffee shop. A dessert bar will serve a range of freshly prepared desserts, as well as baked goods associated with breakfast. Additionally, the venue will feature a dedicated art wall where few local artist will be chosen to show case and display their art work and have an opportunity to sell their art providing a cross -selling opportunity for the artist that would normally not have the exposure of high traffic clientele. Startup Cost/Financing Source: Yene Boona has estimated the total cost to launch will be $450,000. We anticipate the remodel and facelift of the building, landscape and interior equipment and furnishing will cost $350,000 with a further $100,000 required as operating expense reserve for the first 12 months. Phase 2 of the facelift will be implemented once plans for airport expansion are set in stone and market conditions would dictate if lower level should be accessible from the airport side. While we have considered opening the eastside of the property that is downhill, we have concluded that remodeling the property extensively would be wiser from ROI perspective for now. Owners will tap into their Real Estate holdings to finance this amount once the proposed lease has been accepted by the City of Renton. Owners are willing and able to disclose asset and liability to lessor (city of Renton/ authorized Airport personnel) Competitive Comparison (bv Location). Starbucks (Not a single origin cafe), Although very well capitalized, we believe the ambience and the setting for Yene Boona is much more enjoyable and a true experience for the coffee enthusiast that will appreciate the experience we offer. Top Pot. Coffee and Donut: Top Pot offers fresh donuts and coffee, but does not roast in house or bake the donuts at each location. Common Ground Cafe (Downtown Renton) serving cupcakes and bubble tea. Not a true comparison as it does not offer fresh in house roasting or brewing coffee a traditional method. Rose Coffee House: While small in size Rose Coffee House has not marketed itself as the go to place for downtown Renton, We don't believe Rose Coffee would be a threat. 4 1 P a g e AGENDA ITEM #2. b) Sourcing Yene Boona will aim to be a fair trade partner and procure directly from the farmers in Ethiopia, since the middleman is cut out and the farmers and Yene Boon will reap benefits of quality assurance and price discount which will reflect in the moderately priced items on the menu and our wholesale distribution to the various specialty cafes and grocery stores. Negotiations are also underway to establish direct relationships with local high end French bakery to carry daily fresh pastries specific to our selection. Trademark. Yene Boona logo is protected by federal trademark laws. All of our menu creations will not necessarily have the same protections, however, when possible, popular "trade -names" will be protected. The business of Yene Boona is not dependent upon process technology or patentable inventions. Future Products: While Yene Boona will initially focus on the coffeehouse/pastry and entertainment functions located on the immediate grounds of the establishment, future expansion efforts will focus upon franchise availability to selected few cities across the Northwest. The casual dining/full service cafe' market is a $100+ billion industry in the United States, with annual increases in revenue outpacing 5% yearly. More and more people are choosing to eat out. One of the most common reasons cited by cafe'eurs and industry associations is that women have joined the workforce in record numbers. In fact, from 1955 to 1995, the dollars spent for food away from home rose by almost 20%, coinciding with the number of women entering the work force. With two income earners per household, neither person may have time to fix meals. Since the 1950s, commercial food service sales have continued to rise as more and more people find that eating away from home suits their lifestyles. Specialty coffee is a $5+ billion per year industry in the United States, and has grown at a rate in excess of 20% per year in the last decade. That sustained growth is expected into this decade according to the Specialty Coffee Association of America. 4A - 5 1 P a g e AGENDA ITEM #2. b) Target Market Segment Strategy: Yene Boona will appeal to urban professionals, Boeing Employees, Renton visitors and commuters. in the targeted neighborhoods, the many downtown visitors/Airport and Boeing Employees, and workers who desire a sophisticated yet casual eating, coffeehouse entertainment experience. The business will also meet an under -served need for a late evening Wi-Fi friendly lounge for students from local Renton Community College, residents in the area, particularly newcomers to the immediate area. Members of this market segment dine out frequently, approximately three times or more per week. The market segment is largely made up of singles between the ages of 25 and 40, married couples in the same age bracket. Market Needs: Our customer's needs are critical to the success of Yene Boona as a supplier of a full -service coffee roasters. Yene Boona must appeal to people who are interested in integrating our type of cuisine regularly into their dining/food purchase experiences. Moreover, we must also appeal to those customers who regularly take advantage of Renton's coffeehouse and/or evening entertainment scene. Our customers are well educated and interested in partaking of new experiences. Keeping the menu and the entertainment offerings "fresh" will remain a constant challenge to the business. Segments of the target market tend to dine out, visit coffee shops, and seek evening entertainment frequently. They tend to choose comfortable, affordable venues, and repeat appearances at places that offer familiar scenery with new twists. Market Trends: Renton is currently attracting major investors and hotels to invest hundreds of millions of dollars to revitalize the waterfront and its surrounding which is mainly anchored by Boeing 737 and Renton Airport. The city is experiencing a trend toward the creation of evening dining/entertainment venues. They are popular and gaining more recognition. Evidence of this is found at the local news and magazine coverage. These venues are finding new homes in the areas close to and/or adjacent to downtown. The market opportunity for coffee shop establishments has never been better in this area of Renton. The immediate area surrounding the business venue is undergoing a building renaissance as many residents chose to move into or return to the inner city. The cafes and coffeehouses that make up the community of establishments in the area surrounding Yene Boona are quite diverse. Their concepts range from typical fast food/chain venues to expensive fine dining establishments. However, the predominating nature of the immediately surrounding cafe's and coffee shops is casual/fast-food themed. 6 1 P a g e AGENDA ITEM #2. b) Competition and Buying Patterns: The general nature of the competition is typically a 70 to 150 seat cafe' with outdoor seating. The menu prices for entree's range from $2.00 to over $15.00. Most of the surrounding establishments serve at a minimum, beer and wine to add revenue and attract evening patrons. Some of these venues have added live entertainment to their offerings, however, most are prevented by their facilities from expanding into this area of service. While historically Renton has remained a center for aerospace production and supporting manufacturing plants, venues that support such sites like The Landing and Gene Coulon Waterfront revitalization have grown tremendously in their appeal to diners and visitors. With the tremendous rise in property values, a residential building boom, and a decrease in crime statistics, venues closer to downtown have seen a remarkable rise in business. A busy population of urban professionals, intent upon working hard and playing hard, has fewer and fewer opportunities to enjoy a relaxed lounge while enjoying the beautiful view of the airport. These patrons eat out often and do so with friends. Because this population tends to eat out far more than the typical population, they look for value. While they might not regularly frequent a cafe' featuring entree prices of $17.00 and higher, they will repeat appearances at cafe's featuring entrees ranging between $2.00 and $15.00. Many of these patrons also seek entertainment venues on the weekends that are close to their dining venues and homes. The market currently suggests that such a venue on overlooking the Airport on Rainier Avenue is desired by the populations frequenting coffee bars. Strategy and Implementation Summary: Yene Boona maintains a competitive edge in several significant areas: The facility's location is a high traffic but yet attractive historical site overlooking Renton Airport and Boeing 737, with parking that can support 40 vehicles. The extensive renovation is one that will complement the view and have an airplane themed decor. We will introduce drive-in window service which will target the patrons that park to enjoy the views of the airport. The owner, a former Flight attendant and husband a current Boeing employee in Renton, are 16-year-residents of Lake Ridge located less than 2miles north of the location Value Proposition: We think our value proposition is quite clear and quite easily distinguished from most others in the market. We offer an experience like no other where we roast our beans in house and by hand for patrons that would sit in and enjoy the experience with friends and family at an affordable, attractive menu items and entertainment that will encourage regular repeated visits. Profit margin will be at the least 20% but well in excess of 35% for wholesale roasted beans. We expect wholesale division to account to 75% of revenue within the next 2 calendar years. 7 1 P a g e AGENDA ITEM #2. b) Sales Strate-2y: The first category of our sales strategy is to establish and maintain a position with our primary constituents: in town Renton residents within a 4 mile radius of Yene Boona's location. We will depend upon keeping our quality and service to our valued customers at the highest level at all times to earn the repeat business that will guide us to be successful with our plan. Below is the target age group of the main patrons of Yene Boona. Pr RENTON DOWNTOWN PARTNERSHIP AGE COUNT Percentage 10-19 11,057 10.75 20-29 14,787 14.37 30-39 18,082 17.58 40-49 14,254 13.86 50-59 12,192 11.85 60-64 5,502 5.35 65+ 13,611 13.23 Source: City Renton 8 1 P a g e AGENDA ITEM #2. b) Our second strategy is to utilize the drive in service to make our location one of a unique experience where friends and family can enjoy the view of the airport while being served at their vehicle. We also plan on being involved with the Renton business community leaders and maintaining close relationships with the planners of upcoming conventions and their respective attendees in order to create a "private function/party" option for corporations visiting Renton. This strategy will also target the many hotel concierges who are available to promote dining options located within two miles of downtown hotel venues. Our third strategy targets the more than 19,700 (source King County) daily traffic commuters on Rainier Avenue North in front of the subject property, We are positioned very well to tap into the commuters that have very limited choice for Fresh Coffee and Pastries. This segment will be very well served as we intend to have opening hours of 5AM to serve the early commuters/Boeing employees and the surrounding manufacturing plants. Fourth, but more importantly Yene Boona has a plan in place to expand aggressively to the wholesale segment of the coffee roasting business, we have been selected by New Seasons Market (25 locations in Oregon, 3in WA and opening more), Leschi Market, Red Apple Market and few more to make our single origin Coffee available at wholesale and to the general public in each store location across the northwest. This will set us apart from our local competition and get our product/brand name to the coffee enthusiasts all across the northwest. Sales Forecast: Our sales forecast assumes little to no change in cost of prices, which is a reasonable assumption for the last few years. We are expecting to increase our sales volume 20% year to year once our product and brand name has been marketed well. The growth forecast is in line with the cafe's in the area and with projection from Specialty coffee association of North America. The combined sales figures (across all sale items for the cafe' and coffee shop) presume an average of 200 patrons per day an average tab of $5.75. The business will be open an average of 30 days per month. Sales will exceed 39,000/month. This is a very conservative number as most cafes will experience average tab between 10 to 12 dollars per person. 9 1 P a g e 1b) AGENDA ITEM #2. b) Marketing Strategy: The most important element of our marketing strategy is the delivery of a unique quality product which is difficult to replicate as we hand roast our beans in front of sitting patrons. Our food, beverage, pastries and coffee related products must first sell themselves through word of mouth. We also intend to have a heavy social media marketing blitz. Next, the packaging of Yene Boona's concept and external messages have to fit our positioning. We offer an upscale feel without a required "pinch" in your wallet. We then communicate this through the free weekly media (Heavy Social Media presence) Street Signage will be vital to the presence and familiarity of the brand name. We intend to capture the heavy traffic on Rainier Ave to our advantage by designing an innovative signage that patrons will remember and will want to visit us. Through establishing relationships with the concierges of the local chamber of commerce, city of Renton and with Renton Visitors Bureau, we will then attempt to create opportunities for visitors to the Cafe to experience hand roasted coffee. Organizational Structure: Yene Boona is a women owned (Mimi Girma) who will operate as general manager An assistant manager/senior server (to be hired) who will be a salaried employee, will provide regular table service as well as assistance to the manager and the general manager. Multiple Part-time personnel will be hired to handle window service patrons. The marketing, and accounting function will be handled by independent contractors/consultants. Personnel Plan: Owner Mimi Girma after attending Renton Technical College to pursue a career in Nursing chose to be a stay home mom, and understands the need for offering potential employees a rolling start time to accommodate child care needs. This flexible schedule will be offered on limited basis for employees whose income does not meet the average family living wage. We believe this policy will help us attract hard working dedicated employees and will minimize employee turnover. The personnel plan calls for hiring 5 full-time salaried employees at start-up. Part time baristas/bartenders will have to be hired to manage approximately 135 hours of operation per week, servers/waiters will have to be hired for approximately 203 hours of operation per week, and dishwashers will have to be hired to handle approximately 62 hours of operation per week. Any additional hires will be part time and devoted to the expansion of special event function, as well as increased growth and expansion of Yene Boona. 101Page AGENDA ITEM #2. b) Management Team: Mimi Girma - Owner and General Manager: Yonathan Kahssai, Assistant to Mimi will focus on the supply chain aspect of the business. The management team will have to partially rely upon outside contractors/consultants for both the marketing and accounting functions. The most important indicator in our case is inventory turnover. We have to make sure that food inventory turnover stays at approximately four turns per month, or we risk loss through spoilage. We do not want to let our average collection days get above 45 under any circumstances. This could cause a serious problem with cash flow, because our working capital situation is tight. Most credit sales will be via credit and debit cards. We must target a net profit of 14% at the least, and hold marketing costs to no more than one to three percent of gross sales. 111Page 300 4 w I ■' a :5, AGENDA ITEM #2. b) City of Renton Mayor Denis Law, 1055 S. Grady Way Renton WA. 98057 Dear Hon Mayor. 8/14/2018 Yene Boona LLC would like to present this Letter of Intent to signify our interest in leasing the old Chamber of Commerce office at 300 Rainier Ave N. Renton, Washington. We are the first truly traditional Ethiopian Coffee experience in Washington and perhaps the entire USA. which has been and will be selling Single Origin Ethiopian Coffee roasted and brewed right in front of the customer. This unique and traditional coffee ceremony is a social gathering for families, friends and co-workers that will enjoy this experience with the spectacular view of Renton Airport Currently, Yene Boona has been accepted at New Season's Market and Leschi Market, Red Apple and few other stores to carry our roasted coffee and we are truly overwhelmed with capacity of space. We are seeking a long term lease commitment and are willing to agree to a minimum of 10-year lease with additional 10-year option. We believe the long term lease benefits both the City and Yene Boona with stability and future planning. Our plan will include a complete remodel and restoration of the building to meet city code and truly stand out as the place where customers will feel welcomed at all times. We are seeking a partnership with City of Renton and are open to input to enhance the location and make it a win -win all the way around. The interior will be tastefully remodeled with Airlines/Plane themed decor, as we come from an Airline family. Mimi (owner of Yene Boona) having been a previously a flight attendant and Yonathan (Mimi's husband) grew up in an Airline employee family and currently a proud Boeing Employee in Renton. More importantly the location would deserve such decor. Yene Boona will introduce window service coffee and snacks at the location while customers enjoy and experience the view of the planes taking off and landing at the Airport, we believe this will complement the location very well. We anticipate 8-10 full time employees will be employed thru two shifts. Mimi would prioritize and reach out to give a rolling schedule to single parent's that would otherwise not have the 151Page AGENDA ITEM #2. b) opportunity to get employment due to schedule constraints. We believe this will help us attract a dedicated, caring employee's and enhance the experience for our customers. We look forward to hearing from you on how to further come to an agreement and work out the details to lease the building. Respectfully, Mimi Girma 206-883-2196 Yonathan Kahssai 206-271-9331 161Page AGENDA ITEM #2. b) Date: November 23, 2018 Ref; Support Letter FEW Honorary Consul of Ethiopia Seattle To: City of Renton C/O Mayor's Office Re: Support for Coffee Business Honorable Mayor, We are pleased to support and encourage an Ethiopian American entrepreneur (Mimi Girma) that has identified Renton Washington as the launch of an Ethiopian style specialty coffee bar that will serve the City of Renton residents and its surrounding community. Yene Boona LLC, will be based out of Renton, WA and is a specialty coffee roaster and intends to serve organic, fair trade coffee directly imported from the farmers of Ethiopia. Procuring directly from the farmers benefits the farmers who can yield a better price for their crops. We understand an application for a potential lease is in process and would encourage your support in reaching a mutually agreeable conclusion. Regards, Hon Mark M. Gantar, Honorary Consul for Ethiopia in Seattle 425-922-0517 markgantar@aresoflus.com 3250 WILSHIRE Boulevard, Suite 1101, Los Angeles, CA 900I0 Tel: (213) 365-6651, Fax: (213) 365-6670 infonethioconsulatela.or www.ethioconsulatela.org AGENDA ITEM #2. b) Summary Yene Boona business plan: • Business is a minority -women -immigrant owned and we kindly ask that consideration be made as it appears most cities only will lease attractive space to multi -million dollar entities, • We seek to be partners with City of Renton and be actively engaged with Renton community • Hand roasting Coffee and Ethiopian coffee Ceremony is very unique and one that consumers will enjoy with family and friends. • We are Rentonites, have lived in unincorporated King County (lakeridge) with Renton School district for 17 years. • Our children attended Kennydale Elementary and St. Anthony Catholic School in Renton. • Our Partner lives in Bokara condominium in Renton, half a mile north of the airport. • We currently work in Renton (Boeing Co) and are members of Renton Community. • Direct Fair Trade Sourcing from Farmers paying them Fair Trade Price and avoiding brokers/middlemen that would otherwise minimize farmers profit. • Yene Boona will have entire room dedicated to hosting local artist display their artwork for sale. • Yene Boona will be engaged with local community and non-profit groups offering meeting space and discount on said events. • Yene Boona will offer rolling start time for stay home single parents that are below the poverty line. • Yene Boona will implement 35hrs/week as full time schedule • Vintage aircraft to have rotating airlineibusiness sponsored theme, with proceed going to charity. • Phase 2 to open the east side (airport side) to be considered at later time 181Page