HomeMy WebLinkAboutAdden 1CAG-20-110, Adden #1-20
Page of Pages -Port-AGREEMENTADMENDMENT
of Seattle
1. AMENDMENT NO.: 2. AGREEMENT NUMBER
S-00320216
4. NAME AND ADDRESS OF CONTRACTORNENDOR:
CITY OF RENTON
RENTON CITY HALL
1055 S. GRADY WAY
RENTON, WA 98057
6A. Original Agreement Value
$5,000.00
6B. Current Agreement Value
$5,000.00
3. DESCRIPTION
Promotional Services
5. ISSUED BY:
Port of Seattle
PO Box 1209
Seattle, WA 98111
6C. Value of This Amendment
$0.00
l
6D. Agreement Value with this
Amendment
$5,000.00
4
7A. Original Agreement End Date 7B. Current Agreement End Date 7C. Duration extended by this Amendment 7D. Amended Agreement End Date
11/30/2020 11/30/2020 0 NOVEMBER 30, 2020
8. Description
Attachment B -Scope of Work/Specific Requirements is deleted in its entirety and replaced
with:
2020 TOURISM MARKETING SUPPORT PROGRAM
Renton Community Marketing Campaign
Project Description
Project goals:
The goal of the Renton Community Marketing Campaign is to promote the Renton community
as a destination for tourism, recreation, business opportunity and investment using the latest
technologies.
The plan for 2020 is to build on the current plan and investments and contract with JayRay
Ads ft PR to manage a digital marketing and social media campaign to target visitors and
investors outside of the State of Washington.
The work of JayRay is to build on previous efforts and existing investments and provide a
refreshed media plan to promote Renton as a preferred choice for residents, employees,
visitors and businesses.
Scope of work:
The 2020 scope of work for the Renton Community Marketing Campaign Port of Seattle leisure
campaign will focus on these key target areas: ■Position Renton as a place for outdoor recreation for visitors outside of Washington
state■Position Renton as a place for local cuisine for visitors outside of Washington state■Position Renton as an affordable basecamp for exploring the greater Seattle region for
visitors outside of Washington state
Amendment No. 1 S-00320216 Page 2 of 4
Target fly-in markets including Texas and California, with special interest in travel,
Pacific Northwest, outdoor recreation, Seattle, budget travel
Project schedule including milestones and deadline dates:
Q3 2020
Develop leisure ad campaign, establish goals and measurements and channels
Determine target audience through Google Analytics data
Develop and launch website landing page
Conduct photoshoot for ads
Q4 2020
Campaign run dates: mid October-mid November 2020
Digital campaign on Facebook and Instagram
Final report due on or before December 7, 2020
Q1 2021
Campaign run dates: mid February-mid March 2021
Digital campaign on Facebook and Instagram
Q2 2021
Provide Post Follow-up report by May 31, 2021
Metrics / measurable outcomes:
Work with JayRay Ads & PR to develop and launch and monitor this digital leisure campaign
Metrics:
Impressions
Reach
CTR %
Website traffic to landing page
Goals:
1% click thru rate
660,000 reach
Budget:
Tourism Digital Advertising Campaign Placement
Implementation of the digital advertising campaign mid October-mid November 2020 and
wrapping up mid February-mid March 2021. Includes media placement per month and
optimization with monthly reporting.
5,000 funds from the Port of Seattle
5,000 City of Renton matching funds
Total: $10,000
Funds - Port and Matched Funds Allocation
The Renton Community Marketing Campaign will match the funds from the Port of Seattle for
a total project budget of $10,000. The project scope will target an audience outside of
Washington State with digital marketing ads that highlight Renton as a destination for
travelers, outdoor adventurers, and guests to the Puget Sound region looking for a convenient
location close to the Seattle Tacoma International Airport and only minutes from Seattle.
Amendment No. 1 S-00320216 Page 3 of 4
The Port's partnership has proven to be a valuable complement to the many new strategies
that Renton has in place and has served to accelerate our efforts and support growth both in
the city and in the region. A natural area to work together is in support of the Renton
Community Marketing Campaign and its work to promote our community as a destination for
tourism, recreation, business opportunity and investment.
From the beginning, the Renton Community Marketing Campaign has been a success. Over its
course, many new investments have been made, the employment base has diversified, and
Renton's image has been elevated throughout the region. The City desires to build on the
success of its long-standing partnership in community marketing with a fresh approach, sound
strategies and modern communication methods.
Collaboration
In 1997, the City, in conjunction with the Greater Renton Chamber of Commerce, Renton
Technical College, UW Medicine/Valley Medical Center and the Renton School District
launched the Renton community marketing campaign. The mission was to collectively market
the Renton community to recruit quality companies and diversify Renton's employment base.
The five partners continue to work together in these efforts.
1. Payment by the Parties
a. The Port shall contribute $5,000 to the total cost of the expenses incurred by
Vendor.
b. The Vendor shall contribute a minimum of $5,000 of which no more than 25%
shall be identified as management oversight and administration of the
Campaign .
c.
Vendor will be held accountable for the higher stated match fund amount and
will need to provide documentation for the higher stated match fund amount,
2. Definition and restatement of how funds are to be used. Vendor be required to
provide documentation for all stated Port awarded funds and stated match fund
Category: Port of Seattle
Funds:
Matching
Funds:
Total
Funds:
Tourism Digital
Advertising
Campaign
Placement
5,000 $5,000 $10,000
TOTAL FUNDS: $5,000 $5,000 $10,000
Any funds obtained from the Port for tourism activities are to be used specifically,
once approved, for the Campaign which is detailed in the Scope of Work. The focus
of the Scope of Work should be aligned with increasing the number of out-of-state
visitors (and/or increasing out-of-state visitor expenditures within WA State) who will
use the Ports facilities; Seattle-Tacoma International Airport, cruise terminals and/or
recreational marinas.
3.
4.
Invoicing and Reporting
a.The Port may authorize up to 50% of the Port awarded funds. Proof of
documentation (third party paid invoices, signed contracts, etc.) to validate
Campaign initiation is required.
b.Does Vendor plan to submit an invoice for 50% of Port awarded funds, together
with required documentation as proof of Campaign initiation once the co
signed agreement is executed?
Yes □
No □
c.Vendor will submit a final invoice for 100% of the Ports awarded funds,
together with required documentation at the end of the Campaign. The final
report must be submitted to the Port for approval within 15 business days of
the executed agreement end date. Upon approval of the final report and
supporting required documentation, Vendor may invoice the Port for the
balance of the Port awarded funds.
d.The correct mailing address is:
Port Logo Use and Approval
a.Campaign must identify the Port as a partner or sponsor via use of the Ports's
logo. Prior to advertising execution or implementation, the Port requires a
review/ approval of the proposed placement and schedule of the Port logo on
advertising, promotion materials, booth displays, online, digital or printed
materials.
b.The Port may request periodic Campaign updates from its co-operative partner.
5.Miscellaneous:
No Port funds can be used to underwrite general or capital expenses associated with a
tourism event or program already in progress.
Except as provided herein, the above referenced Agreement remains unchanged and in full force and effect.
9A. CONTRACTORNENDOR: NAME AND TITLE OF SIGNER (Type or print) 10A. PORT OF SEATTLE: NAME AND TITLE OF SIGNER (Type or print)
City of Renton Mayor _ Armando Pavone Connie Davis, Buyer II, Purchasing
9B. VENDOR SIGNATURE 9C. DATE 10B. PORT OF SEATTLE SIGNATURE
10/19/2020
(Signature of person authorized to sign) t(lf/4 (Signature of person authorized to sign)
ATTEST: -----------------
Jason A. Seth, City Clerk
Amendment No. 1 S-00320216
10C. DATE
Page 4 of 4