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PLACER LABS, INC.
ORDER FORM
City of Renton, Washington (“Customer”) Placer Labs, Inc. (“Placer”)
Address: 1055 S Grady Way | 6th Floor
Renton, WA 98057
Address: 440 N Barranca Ave., #1277
Covina, California 91723
Contact Person: Gina Estep Contact Person Bryce Brill
Email: gestep@rentonwa.gov Billing Contact Person: Melissa Anderson
Phone: 425-644-2323 Billing Email*: billing@placer.ai
Billing Contact Email: gestep@rentonwa.gov Billing Phone*: 415-228-2444
*Not for use for official notices.
1. Services.
The services provided under this Order Form (the “Services”) include:
•Access, via Placer Venue Analytics Platform (“Placer’s Platform”), to all major venues within the United States
•Access, via Placer’s Platform, to reports, including Visits, Trade Areas, Customer Journey, Customer Insights,
Dwell Times, and Visitation by Hour/Day
•Actionable insights include:
o Accurate foot traffic counts and dwell time
o True Trade Areas displaying frequent-visitors-density by home and work locations
o Customers’ demographics, interests, and time spent at relevant locations
o Where customers are coming from and going to, and the routes they take
o Benchmarking of Foot Traffic, Market Share, Audiences, and other key metrics
o Competitive insights
o Void Analysis Reports
•Access to Xtra reports per ad hoc needs; in Excel, KML, Tableau, and other formats: Quarterly Maximum of 65
credits; Annual Maximum of 260 credits
•Premier Customer Support
o Regular meetings with Placer's Customer Success Team
o Live, Virtual Training support as reasonably needed
•Access to STI Demographics Bundle + Mosaic Data Set. The applicable Advanced Demographics and
Psychographics are generated using the Input Datasets from the data vendors as set forth below:
Description Input Datasets Used
PopStats
Spending Patterns
Workplace
STI Demographics Bundle
Market Outlook
Experian Mosaic Mosaic Segmentation
2. Permitted Uses
The data, information and materials accessible via the Services are referred to as “Placer Data”. Customer may use
Placer Data solely for the following purposes (“Permitted Uses”): (a) Customer may use Placer Data for Customer’s
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internal business purposes; and (b) Customer may incorporate Placer Data into Research Data, as described and
subject to the restrictions below.
“Research Data” means datasets and other materials created by Customer that result in any part from Customer’s
use of Placer Data. The Customer may share Research Data with current and potential customers, and in marketing
materials; provided that the Customer shall cite Placer as a provider of such information (for such purpose only,
Placer grants Customer the rights to use the Placer.ai name and logo, provided that any such use of the Placer.ai name
and logo must clearly indicate that Placer is the provider of data only, and is not involved in any analysis, conclusion,
recommendation). Customer shall not, directly or indirectly, resell, distribute, sublicense, display or otherwise
provide Placer Data to any third parties, except that Customer may display Placer Data as part of Research Data.
3. Term and Termination.
Initial Term: The initial term of this Order Form will begin as of the last signature date set forth below, and will
continue for 12 consecutive months thereafter (the “Initial Term”). Each renewal or additional term, if any, is
referred to as “Additional Term,” and the Initial Term and any Additional Terms are referred to collectively as the
“Term.”
Additional Term: Following expiration of the Initial Term, this Order Form shall be automatically renewed for
additional periods of the same duration as the Initial Term, unless either party provides written notice of non-renewal
at least thirty (30) days prior to the expiration of the then-current term.
Termination: Either party may terminate this Order Form upon thirty (30) days’ notice if the other party materially
breaches any of the terms or conditions of this Order Form or the Agreement (as defined below), and the breach
remains uncured during such thirty (30) days. In addition, Placer may immediately suspend Customer’s access to the
Services, or terminate the Order Form, in the event of non-payment by the Customer or breach by Customer of any
restrictions regarding usage of the Services.
4. Fees.
$30,500/year invoiced: in full upon signing this Order Form.
Invoice sent electronically to Customer’s billing contact email via NetSuite.
Customer shall pay the fees set forth above in this Order Form.
Unpaid amounts are subject to a finance charge of 1.5% per month on any outstanding balance, or the maximum
permitted by law, whichever is lower, plus all expenses of collection.
Customer is responsible for all applicable taxes arising directly from the Services other than U.S. taxes based on
Placer’s net income.
If Customer believes that Placer has billed Customer incorrectly, Customer must contact Placer no later than sixty
(60) days after the closing date on the first billing statement in which the error or problem appeared in order to receive
an adjustment or credit. Inquiries should be directed to Placer’s customer support department at support@placer.ai.
In the event of any termination, Customer will pay in full for the Services.
Placer may increase the fees any time following the Initial Term (but not more frequently than once in any twelve (12)
month period). The amount of such annual increase will equal the greater of CPI or five percent (5%) per annum.
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All billing will be sent via electronic invoice to the Customer contact indicated above. Customer shall pay all fees
within thirty (30) days of the invoice date.
5. Support.
Placer will use commercially reasonable efforts to provide customer service and technical support in connection with
the Services on weekdays during the hours of 9:00 A.M. through 5:00 P.M. Pacific Time, with the exclusion of
federal holidays. For any such support, please contact us at support@placer.ai.
6. Mutual NDA.
Subject to applicable Washington State Public Records Act (RCW 42.56), each party (the “Receiving Party”)
understands that the other party (the “Disclosing Party”) has disclosed or may disclose business, technical or
financial information relating to the Disclosing Party’s business (hereinafter referred to as “Proprietary
Information” of the Disclosing Party). Proprietary Information of Placer includes, without limitation, non-public
information regarding features, functionalities and performance of, and pricing for, the Services. The Receiving Party
agrees: (i) to take reasonable precautions to protect such Proprietary Information, and (ii) not to use (except in
performance of the Services or as otherwise permitted by the Agreement) or disclose to any third party any Proprietary
Information. The foregoing shall not apply with respect to any information that the Receiving Party can document
(a) is or becomes generally available to the public, (b) was in the possession of or known to the Receiving Party, prior
to disclosure thereof by the Disclosing Party, without any restrictions or confidentiality obligations, (c) was rightfully
disclosed to it, without any restrictions or confidentiality obligations, by a third party, (d) was independently
developed without use of any Proprietary Information of the Disclosing Party, or (e) is required to be disclosed by
law, provided that the Receiving Party provides the Disclosing Party with prompt written notice of such requirement
and reasonably cooperates with the Disclosing Party to limit or challenge such requirement. These provisions
regarding Proprietary Information shall apply in perpetuity and shall survive any termination of the Order Form or
the Agreement.
7. Miscellaneous.
All notices under the Order Form and the Agreement will be in writing and will be deemed to have been duly given
(a) upon delivery by a recognized delivery service (e.g., FedEx) with delivery confirmation, (b) upon receipt, if sent
by U.S. certified or registered mail, return receipt requested, or (c) when sent via email, if sent during normal business
hours of the recipient, and on the next business day if sent after normal business hours of the recipient. Notices shall
be sent to the addresses set forth in the Order Form, which addresses may be subsequently modified by written notice
given in accordance with these provisions.
Customer grants Placer the right to use Customer’s company name and company logo, for Placer’s promotional
purposes.
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This Order Form is entered into by and between Customer and Placer effective as of the date of the last signature below. This
Order Form and use of the Services are governed by, and Customer and Placer agree to, the License Agreement attached
hereto as Exhibit A (the “Agreement”); provided, however, that in the event of any conflict between this Order Form and
the Agreement, this Order Form shall control. Unless otherwise defined in this Order Form, capitalized terms herein have
the same meaning as in the Agreement.
“Customer”“Placer”
City of Renton, Washington Placer Labs, Inc.
By: By:
Name: Name:
Title: Title:
Date: Date: 9/19/2023
Head of Contract Management
Vernell WisdomVanessa Dolbee
CED Interim Administrator
9/20/2023
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EXHIBIT A
PLACER LABS, INC.
LICENSE AGREEMENT
This License Agreement (this “Agreement”) is entered into by and between Placer Labs, Inc., a Delaware corporation
(“Placer”), and the customer (“Customer”) listed on the order form (the “Order Form”) entered into by and between
Placer and Customer, effective as of the last signature date set forth on the Order Form (the “Effective Date”). Unless
otherwise defined in this Agreement, capitalized terms herein have the same meaning as in the Order Form.
1. LICENSE
Subject to the terms of this Agreement and the Order Form (including, without limitation, the payment of fees by
Customer), Placer hereby grants to Customer a limited, non-exclusive, non-transferable, non-sublicensable license to access
and use the Services (as set forth in the Order Form) solely for the Permitted Uses (as set forth in the Order Form).
2. RESTRICTIONS AND RESPONSIBILITIES
2.1 Customer will not, directly or indirectly, or allow any third party to (a) reverse engineer, decompile, disassemble or
otherwise attempt to discover the source code, object code or underlying structure, ideas, know-how or algorithms relevant
to the Services or Placer Data or any software, documentation or data related to the Services or Placer Data; (b) attempt to
re-identify any anonymized, aggregated, deidentified, obfuscated, or statistical Placer Data, (c) modify, translate, or create
derivative works based on Placer Data (except to the extent expressly set forth as Permitted Use in the Order Form), (d)
share Placer Data with, or disclose Placer Data to, or use Placer Data for the benefit of, a third party (except to the extent
expressly set forth as Permitted Use in the Order Form), (e) remove any proprietary notices or labels, (f) circumvent any
security control or access mechanism for the Services or Placer Data, (g) perform systematic and/or bulk downloads of
Placer Data, or web scraping of Placer Data/from the Services, or systematic API calling beyond the minimal amount needed
for Permitted Uses, or attempt to reconstruct any portion of Placer Data, (h) use the Services or Placer Data in connection
with any products, services, or activities that compete with Placer, or (i) attempt to build a user profile for a given individual
or device based on Placer Data, or attempt, facilitate, or encourage others to identify a given individual or user or reconstruct
user profiles based on Placer Data. Customer shall not, directly or indirectly, resell, distribute, sublicense, display, or
otherwise provide to third parties the Services or any Placer Data or any derivatives of Placer Data, except that Customer
may display Placer Data as part of Research Data during the Term. For the avoidance of doubt, and without limiting any
other restrictions or obligations set forth in this Agreement, Customer shall not use, license, sub-license or distribute Placer
Data or any data derived from Placer Data, for any of the following purposes: (I) in connection with establishing eligibility
for employment, health care, credit or insurance; (II) for making decisions solely by automatic means where the decision
has a significant effect on the individual to whom the data relates; (III) for any unlawful tracking or unlawful surveillance
purposes; or (IV) to market or sell to law enforcement agencies or to any governmental agency to be used for a law
enforcement purpose.
2.2 Customer represents, covenants, and warrants that Customer will use the Services and Placer Data; and only in
compliance with applicable laws and regulations. Furthermore, Customer will ensure all access to Placer (“log in”) shall
be done using email addresses of Customer’s email domain, and never any personal email addresses. Although Placer has
no obligation to monitor Customer’s access to and use of the Services or Placer Data, Placer may do so and may prohibit
any access or use it believes may be (or alleged to be) in violation of the foregoing, and shall notify Customer of any
violations.
2.3 Customer shall be responsible for obtaining and maintaining any equipment and ancillary services needed to connect
to, access or otherwise use the Services and Placer Data, including, without limitation, modems, hardware, servers, software,
operating systems, networking, web servers and the like (collectively, “Access Equipment”). Customer shall also be
responsible for maintaining the security of the Access Equipment, Customer account, passwords (including but not limited
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to administrative and user passwords) and files, and for all uses of Customer account or the Access Equipment with or
without Customer’s knowledge or consent.
2.4 Customer shall maintain information security measures to safeguard Customer’s Access Equipment and Placer Data
in Customer’s possession, including appropriate physical, technical, and organizational measures to ensure the security of
such data. Such measures shall include, but not be limited to, the highest degree of care that Customer utilizes to safeguard
its own sensitive data, which shall be no less than industry standard security measures in any event.
2.5 Customer shall maintain accurate and complete records relating to its use of Placer Data during the Term and for a
period of one (1) year thereafter. Placer or its designee(s) may, at a reasonable time upon not less than ten (10) business
days’ notice to Customer, examine such records of Customer (and its affiliates and contractors, if any are permitted to use
Placer Data) related to Customer’s and any such parties’ use of Placer Data (“Audit”). Customer will cooperate fully, and
cause its affiliates and contractors to cooperate fully, with any such Audit(s) and will provide all records, data,
documentation, and other information reasonably requested by Placer. The Audit(s) will be conducted during normal
business hours, and at Placer’s expense; provided however if such Audit reveals misuse of Placer Data by Customer, then
Customer will bear the cost of such Audit, without limiting any other rights or remedies that Placer may have with respect
to any such misuse of Placer Data.
3. PROPRIETARY RIGHTS
3.1 Placer shall own and retain all right, title and interest in and to (a) the Services and Placer Data, and all
improvements, enhancements or modifications thereto, (b) any software, applications, inventions or other technology
developed in connection with supporting the foregoing, and (c) all intellectual property rights related to any of the foregoing.
No licenses are granted by estoppel or by implication.
3.2 Customer may provide feedback to Placer in respect of the Services or Placer Data. Feedback may include, without
limitation, updates to or corrections of Placer Data (e.g., a retail store may have moved or may have been closed). Placer
may use any such feedback to improve the Services or for other purposes, without any obligation to Customer.
4. WARRANTY AND DISCLAIMER
4.1 Placer shall use reasonable efforts consistent with prevailing industry standards to provide access to the Services
and Placer Data. Access may be temporarily unavailable for scheduled maintenance or for unscheduled emergency
maintenance, either by Placer or by third-party providers, or because of other causes beyond Placer’s reasonable control,
but Placer shall use reasonable efforts to provide advance notice, by posting in the Services, email, or otherwise, of any
scheduled service disruption. PLACER DOES NOT WARRANT THAT ACCESS TO THE SERVICES OR PLACER
DATA WILL BE UNINTERRUPTED OR ERROR FREE; NOR DOES IT MAKE ANY WARRANTY AS TO THE
RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES OR PLACER DATA.
4.2 Placer Data shall not include (i) any personally identifiable data, including but not limited to, name, email address,
address or any other personal identifier (“Personal Data”), nor (ii) any sensitive data, including but not limited to Personal
Data relating to social security numbers and other government identifiers, information relating to health or medical
conditions, and information relating to sex life or sexual orientation, political opinions, and financial account numbers
(“Sensitive Data”).
4.3 Placer represents and warrants that to its knowledge the Services and Placer Data do not infringe the intellectual
property rights of any third party and comply with applicable laws and regulations. EXCEPT AS EXPRESSLY SET
FORTH IN THIS SECTION 4, THE SERVICES AND PLACER DATA ARE PROVIDED “AS IS” AND PLACER
DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES
OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. PLACER
DATA ARE COMPILED BASED ON PROPRIETARY ALGORITHMS, AND PLACER DOES NOT WARRANT THAT
ALL DATA SHALL BE COMPLETE AND ACCURATE. FURTHER, PLACER MAKES NO WARRANTY AS TO
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THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES OR PLACER DATA. Without limiting
the foregoing disclaimer, Customer acknowledges and agrees that Placer Data consist of and represent the result of statistical
inferences. Placer is not a backup service, and Customer is solely responsible for creating any backups of data provided by
Placer. Placer is not responsible for decisions made by Customer based on Placer Data.
5. INDEMNITY
5.1 Placer shall defend, indemnify and hold Customer harmless from liability to third parties resulting from
infringement by Placer’s provision of Placer Data of any United States patent or any copyright or misappropriation of any
trade secret. The foregoing obligations do not apply with respect to any portions or components of Placer Data (i) that are
created, compiled, or modified by any party other than Placer, (ii) combined with other products, processes, data, or
materials where the alleged infringement relates to such combination, (iii) where Customer continues allegedly infringing
activity after being notified thereof or after being informed of alternatives that would have avoided the alleged infringement,
or (iv) where Customer’s use of Placer Data is not strictly in accordance with this Agreement. If, due to a claim of
infringement, Placer Data are held by a court of competent jurisdiction to be or are believed by Placer to be infringing,
Placer may, at its option (a) obtain for Customer a license to continue using Placer Data or (b) terminate the Order Form
and Customer’s rights thereunder and provide Customer a refund of any prepaid, unused fees for Placer Data.
5.2 Intentionally Omitted.
5.3 The obligations of either party to provide indemnification hereunder is subject to the party seeking indemnification
(a) providing the indemnifying party with prompt written notice of any claim, (b) providing the indemnifying party with
sole control over the defense and settlement of the applicable claim and (c) reasonably cooperating with the indemnifying
party in defending such claim. Subject to the foregoing, the indemnified party may be represented in any proceeding by
counsel of its own choosing at its own expense.
6. LIMITATION OF LIABILITY
IN NO EVENT WILL EITHER PARTY BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL,
PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS, OR PROFITS)
ARISING OUT OF OR IN CONNECTION WITH THE ORDER FORM, THIS AGREEMENT, THE SERVICES OR
PLACER DATA, HOWEVER CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY, EVEN IF IT HAS
BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. EXCEPT FOR NON-PAYMENT OF FEES, EACH
PARTY’S AGGREGATE LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE ORDER FORM, THIS
AGREEMENT, THE SERVICES OR PLACER DATA OR FROM ALL CAUSES OF ACTION AND ALL THEORIES
OF LIABILITY WILL NOT EXCEED THE FEES PAID TO PLACER UNDER THE ORDER FORM DURING THE
PREVIOUS TWELVE (12) MONTHS PRECEDING ANY CLAIM GIVING RISE TO ANY LIABILITY HEREUNDER.
NOTWITHSTANDING ANY OTHER PROVISIONS, THE FOREGOING LIMITATIONS WILL NOT APPLY TO
BREACH OF CONFIDENTIALITY OBLIGATIONS OR BREACH OF LICENSING RESTRICTIONS.
7. EXPORT CONTROL
Customer may not remove or export from the United States or allow the export or re-export of Placer Data, or any
direct product thereof in violation of any restrictions, laws or regulations of the United States Department of Commerce,
the United States Department of Treasury Office of Foreign Assets Control, or any other United States or foreign agency or
authority.
8. MISCELLANEOUS
This Agreement includes and incorporates Placer’s privacy policy located at https://www.placer.ai/privacy-
policy/platform-services-privacy-policy/ (the “Privacy Policy”). The Order Form, the Privacy Policy, and all other
referenced documents, if any, are integral parts of this Agreement. If any provision of this Agreement is found to be
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unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this Agreement
will otherwise remain in full force and effect and enforceable. This Agreement is not assignable, transferable or
sublicensable by Customer except with Placer’s prior written consent. Placer may transfer and assign any of its rights and
obligations under this Agreement without consent. This Agreement is the complete and exclusive statement of the mutual
understanding of the parties and supersedes and cancels all previous written and oral agreements, communications and other
understandings relating to the subject matter of this Agreement, and that all waivers and modifications must be in a writing
signed by both parties, except as otherwise provided. No agency, partnership, joint venture, or employment is created as a
result of this Agreement and Customer does not have any authority of any kind to bind Placer in any respect whatsoever.
In any action or proceeding to enforce rights under this Agreement, the prevailing party will be entitled to recover costs and
attorneys’ fees. This Agreement shall be governed by the laws of the State of California without regard to its conflict of
laws provisions. This Agreement shall have the same Term as, and shall terminate or expire concurrently with, the Order
Form. The following will survive any termination of this Agreement and Order Form: Sections 2.1, 2.4, 2.5, 3.1, 3.2, 4
through 8 of this Agreement.