HomeMy WebLinkAboutContractAGREEMENT FOR ARTS COMMISSION FUNDING FOR NORTH
AMERICAN FASHION WEEK 2021
THIS AGREEMENT, dated August 5, 2021 is by and between the City of Renton (the “City”), a
Washington municipal corporation, and Ampowering (“Consultant”), a Washington Non-Profit
Corporation. The City and the Consultant are referred to collectively in this Agreement as the
“Parties.” Once fully executed by the Parties, this Agreement is effective as of the last date signed
by both parties.
1.Scope of Work: Consultant agrees to provide organization and implementation of a four-
day event as part of the 2021 North American Fashion Week to highlight Renton fashion
designers and amplify Renton’s reputation for design on an international scale as
specified in Exhibit A, which is attached and incorporated herein and may hereinafter be
referred to as the “Services.”
2.Changes in Scope of Work: The City, without invalidating this Agreement, may order
changes to the Work consisting of additions, deletions or modifications. Any such changes
to the Work shall be ordered by the City in writing and the Compensation shall be
equitably adjusted consistent with the rates set forth in Exhibit A or as otherwise mutually
agreed by the Parties.
3.Time of Performance: Consultant shall commence performance of the Agreement
pursuant to the schedule(s) set forth in Exhibit A. All Work shall be performed by no later
than December 31, 2021.
4. Compensation:
A. Amount. Total compensation to Consultant for Work provided pursuant to this
Agreement shall not exceed $10,000, plus any applicable state and local sales taxes.
Compensation shall be paid based upon Services actually performed according to the
rate(s) or amounts specified in Exhibit A. The Consultant agrees that any hourly or flat
rate charged by it for its Work shall remain locked at the negotiated rate(s) unless
otherwise agreed to in writing or provided in Exhibit A. Except as specifically provided
herein, the Consultant shall be solely responsible for payment of any taxes imposed
as a result of the performance and payment of this Agreement.
CAG-21-281
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B.Method of Payment. The Consultant shall submit a voucher or invoice in a form
specified by the City, including a description of what Work has been performed, the
name of the personnel performing such Work, and any hourly labor charge rate for
such personnel upon completion of all Work. Payment shall be made by the City for
Work performed within thirty (30) calendar days after receipt and approval by the
appropriate City representative of the voucher or invoice. If the Consultant’s
performance does not meet the requirements of this Agreement, the Consultant will
correct or modify its performance to comply with the Agreement. The City may
withhold payment for work that does not meet the requirements of this Agreement.
C.Effect of Payment. Payment for any part of the Work shall not constitute a waiver by
the City of any remedies it may have against the Consultant for failure of the
Consultant to perform the Work or for any breach of this Agreement by the
Consultant.
D.Non-Appropriation of Funds. If sufficient funds are not appropriated or allocated for
payment under this Agreement for any future fiscal period, the City shall not be
obligated to make payments for Work or amounts incurred after the end of the
current fiscal period, and this Agreement will terminate upon the completion of all
remaining Work for which funds are allocated. No penalty or expense shall accrue to
the City in the event this provision applies.
5.Termination:
A.The City reserves the right to terminate this Agreement at any time, with or without
cause by giving ten (10) calendar days’ notice to the Consultant in writing. In the event
of such termination or suspension, all finished or unfinished documents, data, studies,
worksheets, models and reports, or other material prepared by the Consultant
pursuant to this Agreement shall be submitted to the City, if any are required as part
of the Work.
B.In the event this Agreement is terminated by the City, the Consultant shall be entitled
to payment for all hours worked to the effective date of termination, less all payments
previously made. If the Agreement is terminated by the City after partial performance
of Work for which the agreed compensation is a fixed fee, the City shall pay the
Consultant an equitable share of the fixed fee. This provision shall not prevent the
City from seeking any legal remedies it may have for the violation or nonperformance
of any of the provisions of this Agreement and such charges due to the City shall be
deducted from the final payment due the Consultant. No payment shall be made by
the City for any expenses incurred or work done following the effective date of
termination unless authorized in advance in writing by the City.
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6. Warranties And Right To Use Work Product: Consultant represents and warrants that
Consultant will perform all Work identified in this Agreement in a professional and
workmanlike manner and in accordance with all reasonable and professional standards
and laws. Compliance with professional standards includes, as applicable, performing the
Work in compliance with applicable City standards or guidelines (e.g. design criteria and
Standard Plans for Road, Bridge and Municipal Construction). Professional engineers shall
certify engineering plans, specifications, plats, and reports, as applicable, pursuant to
RCW 18.43.070. Consultant further represents and warrants that all final work product
created for and delivered to the City pursuant to this Agreement shall be the original work
of the Consultant and free from any intellectual property encumbrance which would
restrict the City from using the work product. Consultant grants to the City a non-
exclusive, perpetual right and license to use, reproduce, distribute, adapt, modify, and
display all final work product produced pursuant to this Agreement. The City’s or other’s
adaptation, modification or use of the final work products other than for the purposes of
this Agreement shall be without liability to the Consultant. The provisions of this section
shall survive the expiration or termination of this Agreement.
7. Record Maintenance: The Consultant shall maintain accounts and records, which
properly reflect all direct and indirect costs expended and Work provided in the
performance of this Agreement and retain such records for as long as may be required by
applicable Washington State records retention laws, but in any event no less than six
years after the termination of this Agreement. The Consultant agrees to provide access
to and copies of any records related to this Agreement as required by the City to audit
expenditures and charges and/or to comply with the Washington State Public Records Act
(Chapter 42.56 RCW). The provisions of this section shall survive the expiration or
termination of this Agreement.
8. Public Records Compliance: To the full extent the City determines necessary to comply
with the Washington State Public Records Act, Consultant shall make a due diligent search
of all records in its possession or control relating to this Agreement and the Work,
including, but not limited to, e-mail, correspondence, notes, saved telephone messages,
recordings, photos, or drawings and provide them to the City for production. In the event
Consultant believes said records need to be protected from disclosure, it may, at
Consultant’s own expense, seek judicial protection. Consultant shall indemnify, defend,
and hold harmless the City for all costs, including attorneys’ fees, attendant to any claim
or litigation related to a Public Records Act request for which Consultant has responsive
records and for which Consultant has withheld records or information contained therein,
or not provided them to the City in a timely manner. Consultant shall produce for
distribution any and all records responsive to the Public Records Act request in a timely
manner, unless those records are protected by court order. The provisions of this section
shall survive the expiration or termination of this Agreement.
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9. Independent Contractor Relationship:
A. The Consultant is retained by the City only for the purposes and to the extent set forth
in this Agreement. The nature of the relationship between the Consultant and the City
during the period of the Work shall be that of an independent contractor, not
employee. The Consultant, not the City, shall have the power to control and direct the
details, manner or means of Work. Specifically, but not by means of limitation, the
Consultant shall have no obligation to work any particular hours or particular
schedule, unless otherwise indicated in the Scope of Work or where scheduling of
attendance or performance is mutually arranged due to the nature of the Work.
Consultant shall retain the right to designate the means of performing the Work
covered by this agreement, and the Consultant shall be entitled to employ other
workers at such compensation and such other conditions as it may deem proper,
provided, however, that any contract so made by the Consultant is to be paid by it
alone, and that employing such workers, it is acting individually and not as an agent
for the City.
B. The City shall not be responsible for withholding or otherwise deducting federal
income tax or Social Security or contributing to the State Industrial Insurance
Program, or otherwise assuming the duties of an employer with respect to Consultant
or any employee of the Consultant.
C. If the Consultant is a sole proprietorship or if this Agreement is with an individual, the
Consultant agrees to notify the City and complete any required form if the Consultant
retired under a State of Washington retirement system and agrees to indemnify any
losses the City may sustain through the Consultant’s failure to do so.
10. Hold Harmless: The Consultant agrees to release, indemnify, defend, and hold harmless
the City, elected officials, employees, officers, representatives, and volunteers from any
and all claims, demands, actions, suits, causes of action, arbitrations, mediations,
proceedings, judgments, awards, injuries, damages, liabilities, taxes, losses, fines, fees,
penalties, expenses, attorney’s or attorneys’ fees, costs, and/or litigation expenses to or
by any and all persons or entities, arising from, resulting from, or related to the negligent
acts, errors or omissions of the Consultant in its performance of this Agreement or a
breach of this Agreement by Consultant, except for that portion of the claims caused by
the City’s sole negligence.
Should a court of competent jurisdiction determine that this agreement is subject to RCW
4.24.115, (Validity of agreement to indemnify against liability for negligence relative to
construction, alteration, improvement, etc., of structure or improvement attached to real
estate…) then, in the event of liability for damages arising out of bodily injury to persons
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or damages to property caused by or resulting from the concurrent negligence of the
Consultant and the City, its officers, officials, employees and volunteers, Consultant’s
liability shall be only to the extent of Consultant’s negligence.
It is further specifically and expressly understood that the indemnification provided in
this Agreement constitute Consultant’s waiver of immunity under the Industrial
Insurance Act, RCW Title 51, solely for the purposes of this indemnification. The Parties
have mutually negotiated and agreed to this waiver. The provisions of this section shall
survive the expiration or termination of this Agreement.
11. Gifts and Conflicts: The City’s Code of Ethics and Washington State law prohibit City
employees from soliciting, accepting, or receiving any gift, gratuity or favor from any
person, firm or corporation involved in a contract or transaction. To ensure compliance
with the City’s Code of Ethics and state law, the Consultant shall not give a gift of any kind
to City employees or officials. Consultant also confirms that Consultant does not have a
business interest or a close family relationship with any City officer or employee who was,
is, or will be involved in selecting the Consultant, negotiating or administering this
Agreement, or evaluating the Consultant’s performance of the Work.
12. City of Renton Business License: The Consultant shall obtain a City of Renton Business
License prior to performing any Work and maintain the business license in good standing
throughout the term of this agreement with the City.
Information regarding acquiring a city business license can be found at:
http://rentonwa.gov/business/default.aspx?id=548&mid=328.
Information regarding State business licensing requirements can be found at:
http://dor.wa.gov/content/doingbusiness/registermybusiness/
13. Insurance: Consultant shall secure and maintain:
A. Commercial general liability insurance in the minimum amounts of $1,000,000 for
each occurrence/$2,000,000 aggregate for the Term of this Agreement.
B. In the event that Work delivered pursuant to this Agreement either directly or
indirectly involve or require Professional Services, Professional Liability, Errors and
Omissions coverage shall be provided with minimum limits of $1,000,000 per
occurrence. "Professional Services", for the purpose of this section, shall mean any
Work provided by a licensed professional or Work that requires a professional
standard of care.
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C. Workers’ compensation coverage, as required by the Industrial Insurance laws of the
State of Washington, shall also be secured.
D. Commercial Automobile Liability for owned, leased, hired or non-owned, leased, hired
or non-owned, with minimum limits of $1,000,000 per occurrence combined single
limit, if there will be any use of Consultant’s vehicles on the City’s Premises by or on
behalf of the City, beyond normal commutes.
E. Consultant shall name the City as an Additional Insured on its commercial general
liability policy on a non-contributory primary basis. The City’s insurance policies shall
not be a source for payment of any Consultant liability, nor shall the maintenance of
any insurance required by this Agreement be construed to limit the liability of
Consultant to the coverage provided by such insurance or otherwise limit the City’s
recourse to any remedy available at law or in equity.
F. Subject to the City’s review and acceptance, a certificate of insurance showing the
proper endorsements, shall be delivered to the City before performing the Work.
G. Consultant shall provide the City with written notice of any policy cancellation, within
two (2) business days of their receipt of such notice.
14. Delays: Consultant is not responsible for delays caused by factors beyond the
Consultant’s reasonable control. When such delays beyond the Consultant’s reasonable
control occur, the City agrees the Consultant is not responsible for damages, nor shall the
Consultant be deemed to be in default of the Agreement.
15. Successors and Assigns: Neither the City nor the Consultant shall assign, transfer or
encumber any rights, duties or interests accruing from this Agreement without the
written consent of the other.
16. Notices: Any notice required under this Agreement will be in writing, addressed to the
appropriate party at the address which appears below (as modified in writing from time
to time by such party), and given personally, by registered or certified mail, return receipt
requested, by facsimile or by nationally recognized overnight courier service. Time period
for notices shall be deemed to have commenced upon the date of receipt, EXCEPT
facsimile delivery will be deemed to have commenced on the first business day following
transmission. Email and telephone may be used for purposes of administering the
Agreement, but should not be used to give any formal notice required by the Agreement.
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CITY OF RENTON
Jessie Kotarski
Community & Economic Development
1055 South Grady Way
Renton, WA 98057
Phone: (425) 430-7271
jkotarski@rentonwa.gov
CONSULTANT
Menka Soni
Ravishing Women
11878 175th Pl NE
Redmond, WA 98052
Phone: (425) 418-7181
Soni_menka@hotmail.com
17. Discrimination Prohibited: Except to the extent permitted by a bona fide occupational
qualification, the Consultant agrees as follows:
A. Consultant, and Consultant’s agents, employees, representatives, and volunteers
with regard to the Work performed or to be performed under this Agreement, shall
not discriminate on the basis of race, color, sex, religion, nationality, creed, marital
status, sexual orientation or preference, age (except minimum age and retirement
provisions), honorably discharged veteran or military status, or the presence of any
sensory, mental or physical handicap, unless based upon a bona fide occupational
qualification in relationship to hiring and employment, in employment or application
for employment, the administration of the delivery of Work or any other benefits
under this Agreement, or procurement of materials or supplies.
B. The Consultant will take affirmative action to insure that applicants are employed and
that employees are treated during employment without regard to their race, creed,
color, national origin, sex, age, sexual orientation, physical, sensory or mental
handicaps, or marital status. Such action shall include, but not be limited to the
following employment, upgrading, demotion or transfer, recruitment or recruitment
advertising, layoff or termination, rates of pay or other forms of compensation and
selection for training.
C. If the Consultant fails to comply with any of this Agreement’s non-discrimination
provisions, the City shall have the right, at its option, to cancel the Agreement in
whole or in part.
D. The Consultant is responsible to be aware of and in compliance with all federal, state
and local laws and regulations that may affect the satisfactory completion of the
project, which includes but is not limited to fair labor laws, worker's compensation,
and Title VI of the Federal Civil Rights Act of 1964, and will comply with City of Renton
Council Resolution Number 4085.
18. Miscellaneous: The parties hereby acknowledge:
A. The City is not responsible to train or provide training for Consultant.
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B.Consultant will not be reimbursed for job related expenses except to the extent
specifically agreed within the attached exhibits.
C.Consultant shall furnish all tools and/or materials necessary to perform the Work
except to the extent specifically agreed within the attached exhibits.
D.In the event special training, licensing, or certification is required for Consultant to
provide Work he/she will acquire or maintain such at his/her own expense and, if
Consultant employs, sub-contracts, or otherwise assigns the responsibility to perform
the Work, said employee/sub-contractor/assignee will acquire and or maintain such
training, licensing, or certification.
E.This is a non-exclusive agreement and Consultant is free to provide his/her Work to
other entities, so long as there is no interruption or interference with the provision of
Work called for in this Agreement.
F.Consultant is responsible for his/her own insurance, including, but not limited to
health insurance.
G.Consultant is responsible for his/her own Worker’s Compensation coverage as well as
that for any persons employed by the Consultant.
19.Other Provisions:
A.Approval Authority. Each individual executing this Agreement on behalf of the City
and Consultant represents and warrants that such individuals are duly authorized to
execute and deliver this Agreement on behalf of the City or Consultant.
B.General Administration and Management. The City’s project manager is Cliff Long. In
providing Work, Consultant shall coordinate with the City’s contract manager or
his/her designee.
C.Amendment and Modification. This Agreement may be amended only by an
instrument in writing, duly executed by both Parties.
D. Conflicts. In the event of any inconsistencies between Consultant proposals and this
Agreement, the terms of this Agreement shall prevail. Any exhibits/attachments to
this Agreement are incorporated by reference only to the extent of the purpose for
which they are referenced within this Agreement. To the extent a Consultant
prepared exhibit conflicts with the terms in the body of this Agreement or contains
terms that are extraneous to the purpose for which it is referenced, the terms in the
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body of this Agreement shall prevail and the extraneous terms shall not be
incorporated herein.
E. Governing Law. This Agreement shall be made in and shall be governed by and
interpreted in accordance with the laws of the State of Washington and the City of
Renton. Consultant and all of the Consultant’s employees shall perform the Work in
accordance with all applicable federal, state, county and city laws, codes and
ordinances.
F. Joint Drafting Effort. This Agreement shall be considered for all purposes as prepared
by the joint efforts of the Parties and shall not be construed against one party or the
other as a result of the preparation, substitution, submission or other event of
negotiation, drafting or execution.
G. Jurisdiction and Venue. Any lawsuit or legal action brought by any party to enforce or
interpret this Agreement or any of its terms or covenants shall be brought in the King
County Superior Court for the State of Washington at the Maleng Regional Justice
Center in Kent, King County, Washington, or its replacement or successor.
H. Severability. A court of competent jurisdiction’s determination that any provision or
part of this Agreement is illegal or unenforceable shall not cancel or invalidate the
remainder of this Agreement, which shall remain in full force and effect.
I. Sole and Entire Agreement. This Agreement contains the entire agreement of the
Parties and any representations or understandings, whether oral or written, not
incorporated are excluded.
J. Time is of the Essence. Time is of the essence of this Agreement and each and all of
its provisions in which performance is a factor. Adherence to completion dates set
forth in the description of the Work is essential to the Consultant’s performance of
this Agreement.
K. Third-Party Beneficiaries. Nothing in this Agreement is intended to, nor shall be
construed to give any rights or benefits in the Agreement to anyone other than the
Parties, and all duties and responsibilities undertaken pursuant to this Agreement will
be for the sole and exclusive benefit of the Parties and no one else.
L. Binding Effect. The Parties each bind themselves, their partners, successors, assigns,
and legal representatives to the other party to this Agreement, and to the partners,
successors, assigns, and legal representatives of such other party with respect to all
covenants of the Agreement.
M.Waivers.Allwaiversshallbeinwritingandsignedbythewaivingparty.Eitherparty’sfailuretoenforceanyprovisionofthisAgreementshallnotbeawaiverandshallnotpreventeithertheCityorConsultantfromenforcingthatprovisionoranyotherprovisionofthisAgreementinthefuture.WaiverofbreachofanyprovisionofthisAgreementshallnotbedeemedtobeawaiverofanypriororsubsequentbreachunlessitisexpresslywaivedinwriting.N.Counterparts.ThePartiesmayexecutethisAgreementinanynumberofcounterparts,eachofwhichshallconstituteanoriginal,andallofwhichwilltogetherconstitutethisoneAgreement.20.SupplementalTerm:AcknowledgmentandTrademarkLicenses:ConsultantshallacknowledgetheCityinanypressrelease,publicannouncement,orpublicly-releaseddocumentsrelatedtotheServicesdetailedherein.Tothatend,CitygrantsConsultantaroyalty-freenon-exclusive,revocablelicensetouseitsnameandlogosolelyforthatpurposeupontheadvancewrittenapprovaloftheCityineachinstance.Inaddition,ConsultantgrantsCityanon-exclusive,royalty-free,world-wide,licensetouseConsultantsnameand/orlogoforthelimitedpurposeofcommunicationsregardingthegrantbetweenCityandConsultanttoCitymembersandthegeneralpublicinpromotionofCityinallmediaandmediums,includingwithoutlimitations,broadcast,print,onlineandCitymembershipmaterialsuntiltheexpirationorterminationofthisAgreement.INWITNESSWHEREOF,thePartieshavevoluntarilyenteredintothisAgreementasofthedatelastsignedbythePartiesbelow.CITYOFRENTONCONSULTANTAuthentiSoniBy.__________________________________________ByL..Pt.ItTC.E.“Chip”VincentMenkaSoniCEDAdministratorAmpowering12)07/2021DateDate0PAGE100F1112/8/21
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Approved as to Legal Form
_____________________________
Shane Moloney
Renton City Attorney
Contract Template Updated 12/29/2017
Approved by Patrice Kent via 11/30/2021 email
Artist Bios (200 words)
Neeta Lulla - Neeta Lulla is an Indian costume designer and fashion stylist who has worked on over 300 films.
She has been designing wedding dresses since 1985. Her name became inseparably associated with Bollywood
after actresses Aishwarya Rai and Madhuri Dixit wore her costumes in Devdas (2002 Hindi film), the trend-
setting Bollywood film.
Jaime Alexandra Escarpeta: An artist who is using her arts for healing purpose. Her works are visual
representations of healing journeys. She converts healing affirmations into wearable art. Healing Arts |
Escarpeta Artistry
Rohit Verma - As a renowned international fashion designer Rohit Verma has mesmerized audiences with his
intricate traditional designs showcasing India’s heritage. His outstanding accomplishments in the industry have
earned him several honors as a leading fashion designer.
Prashant Verma was trained at the fashion houses of Alexander McQueen, Philip Treacy and John Galliano.
A graduate of the National Institute of Fashion Technology(NIFT), New Delhi, he set up his eponymous label
in 2006, and has been presenting his collections at the FDCI Lotus Make Up India Fashion Week. His work
has been extensively featured in Federico Roca’s book on “Contemporary Indian Fashion” (Damiani
Publications, Milan 2009), and most recently in Martina Rink’s tribute book, “Isabella Blow” (Thames &
Hudson, London 2010). In 2011, his collections were presented at the "Alchemy Festival", London as part
of the British Council Worldwide Initiative. In 2011, his work was also featured in the "INDIA
TODAY"Art & Design Exhibition at the ARKEN Museum of Modern Art in Denmark.
Julie Danforth: Based in Seattle, Washington, she has received her Fashion Design degree from Seattle
Central College. She is an award-winning fashion designer who is passionate about creating elegant,
beautiful gowns inspired by classic movies and glamorous editorials. Her collections have been featured
in numerous fashion shows in Seattle, Bellevue, and Hollywood.
Shazzy Collections – Renton based African American designer.
Arpan Arts: is a performing arts organization dedicated to promoting the Folk & Classical traditions of
India including dance, music, theatre, puppetry, folklore, traditions, and values. We strive to bring
together like-minded artists who value traditions passed down through the ages while thinking out of the
box to create works that have relevance to our modern lives.
Organization Bio
AmPowering (Formerly known and Ravishing Women) is a 501c(3) organization working with mission to
Encourage, Inspire, Appreciate and Empower Women. North America Fashion Week (NAFW) organized by
AmPowering is one of the biggest fashion week in the North West and it is a reputed brand bringing designers
all over the world together and promote diversity, arts, multiculturalism, tourism using fashion as a tool. It
promotes sustainable environment and impact fashion is making to the world to uplift humanity. Ravishing
Women is a well-known name for promoting cultural events like Festival of Color, Festival of Harvest,
Festival of Light, Global Women Leadership awards and many more events attended by thousands of people
every year. The award-winning AmPowering already has a reputation for transforming so many lives both here
in the United States as well as India. With a focus on inner beauty, bringing attention to outer beauty through
fashion is the obvious next steps.
What is North America Fashion week?
Exhibit A
It is one-of-a-kind event designed to bring Fashion industry, which will initiate an active partnership and
collaboration of communities in Arts & Culture field (media, celebrities, industry professionals, innovative
designers showcasing inclusion & diversity) with business. We will be having some biggest names of the
Fashion Industry on board with us. It will be a great opportunity for local designers to learn, explore and
promote their arts at global level. NAFW is a unique melting point for premium fashion labels from across the
world to come together and explore an extremely high potential, yet largely under explored market in the US.
NAFW is an extravagant, carefully curated, collaborative platform for designers and models, HMUA,
photographers, performers & musicians defying all cultural and geographical barriers.
Core values: Multiculturalism and Diversity.
Goals:
•
• Small businesses, social interactions, mental health and celebrations were most impacted during
COVID and our NAFW 2021 is a great message to revive life again with emerging fashion and
celebrations.
•Create an ongoing runway to celebrates multiculturalism and emerging talent and bring collections from
streetwear to eco-friendly garments.
•Identify undiscovered designers by providing an accessible and widely reputable platform. Help promote
local businesses and designers and train them to use e-commerce. Provide e-commerce platform to use sell
their products and services.
•Provide opportunity for performers, dance group, musicians to perform at the event to celebrate arts and
culture.
• Involve international media coverage
•Ensure cogent buyer connectivity to expose local & international designers into the next stages of success.
•Help bridge the community gap and promote cultural awareness by using fashion as a tool
•Make Renton city a fashion industry hotspot like nearby cities (hosting Bellevue Fashion week, Seattle
Fashion Week, Portland Fashion Week, Vancouver Fashion week and more).
NAFW 2020
Though COVID made everything to be put on hold, we still wanted to give a message for hope for better
tomorrow and unity in this hope while promoting arts & culture in City of Renton.
Founder Menka Soni was not only able to do Hope & Unity runway show, but also brought Renton
Multicultural Festival back to life, which was almost cancelled for 2020. She chaired and organized both these
events together to create synergies and make it a big event over 2 days. There were cultural performances, arts,
craft, storytelling, and highlight was Hope & Unity runway show which has featured very diverse designers
while promoting arts and tourism. This event was promoted at a very high level due to participation of
renowned designer Neeta Lulla who is topmost designer of Bollywood with over 300 international movies
done and awarded 3 times by different Presidents of India. Rohit Verma, is another celebrity designer who
participated and highlighted issue for removing social evils like human trafficking and rights for LGBTQ.
Entire runway show recording was done following COVID guidelines and social distancing with no audience.
It was aired live on City of Renton channels, social media, you tube channels. We are very thankful to
Governor Jay Inslee, City of Renton Mayor Armondo Pavone, and Consul General of India for supporting &
promoting this event. It got huge publicity and very widely promoted City of Renton.
We are thankful to Renton Arts Commission & Carco theatre for all support to let us host our Hope & Unity
runway show in Renton. We are now looking forward to hosting a much bigger event this year in person along
with Multicultural festival.
Highlights of North America Fashion Week 2021
• The idea of NAFW 2021 is to celebrate arts, culture and combine it with fashion to talk about our theme of
Revive & Emerge. It will be a four-day event with grand finale and runway show on September 19 in Hyatt in
Renton. It will help local designers and Renton community.
It will bring the elite labels together and introduce them to a new and ripe market, which is brimming with
anticipation and potential.
•It is going to be a haven of inspiration, complete with glossy online fashion shows, buzzing online trade
shows with never-before-seen collections, media events, mind opening panel discussions, and educational
seminars and workshops et al. We have on board with us a pool of buyers, high end press and every industry
professional that matters in the spectrum.
•At NAFW, we intend to showcase all the events around a wide range of topics from Fashion Forecasting
(trends & colors), Styling & Grooming, Accessories, Textiles, et al. to Fashion Awareness, Body Positivity,
Sustainability and Vegan Fashion since we recognize NAFW as a well-primed step in supporting the fast
growing fashion industry in Seattle.
•Every year renowned International Celebrity & A Listed Designers participate in this event and this year we
will have their gracious presence during the virtual event.
•Event to be attended by Miss America, Ms. World, Ms. Asia WA, Miss India USA queens.
•Other local Renton based multicultural designers of clothing & jewelry to showcase their designs on the
runway.
•Use fashion a reason to support women empowerment & protect violence against women as well as help our
vulnerable communities during COVID impact. The show will benefit non-profit organizations API Chaya &
AmPowering both 501c (3) non-profits.
Project Feasibility Description of Proposed Project
NAFW is a great platform to not only promote tourism and commerce but also arts and multiculturalism. The
idea of NAFW 2021 is to celebrate arts, culture and combine it with fashion to bring wearable art on masks
and designs. It will give opportunity to not only promote arts, but also create awareness of safety and
precautions to be taken during pandemic. There will be other designs too to highlight the new world of
Fashion. It will help local designers, businesses, and City of Renton community. It will bring the elite labels
together and introduce them to a new and ripe market, which is brimming with anticipation and potential. The
event is also hosting an online trunk show and Exhibit - an opportunity to stock, showcase and merchandise to
B2B and B2C buyers, along with enriching workshops and fashion seminars.
There will be multicultural performances and virtual live musicians to celebrate diversity together. It is very
important to have celebrations during time of pandemic as mental health, community engagement is getting
compromised due to COVID.
AmPowering team has always encouraged artists and their art forms. Be it dance groups, singers, musicians,
painting artists, designers, hair & makeup artists. Their all events always celebrate multiculturalism. They have
provided a launch pad for many artists and it is indeed a great feeling to see them grow.
Through NAFW various designers from City of Renton as well as different part of the world will be able to
bring their cultural presence in form of art and designs. They all represent their traditions, history, textile, and
fashion. This will indeed enrich lives of City of Renton residents and visitors. It will Identify undiscovered
designers by providing an accessible and widely reputable platform. Help promote local businesses and
designers and train them to use e-commerce. There will be an opportunity to provide and use e-commerce
platform to use sell their products and services.
With our objective to engage local designers, businesses, and diverse community, we will be able to bring rays
of hope, spread joy and show positivity during this pandemic. This will also help bridge the community gap
and promote cultural awareness by using fashion as a tool.
The diversity of Fashion Week programming and the dialog exchange will help amplify Renton’s reputation
for design on an international scale while continuing to attract the attention of new audiences and growing the
fashion industry through career-development
The Founder & CEO of NAFW is Menka Soni and she is also Inclusion Task Force member with City of
Renton Mayor and has deep rooted interest in promoting Inclusion & Diversity while keeping art as pivot
point. She is always playing key role in Renton Multicultural festival and bringing performances with social
impact and positive messages. She is playing active role in promoting Renton Census count and is much
respected by all in the City.
Although New York and Paris are known for their fashion design the world has so much to offer outside of
these cities. Menka felt showcasing the rich culture the United States is known for, would bring a sense of
community and togetherness and taking all of this multiculturalism and doing something artistic with it while
helping vulnerable communities suffering due to COVID. Maybe we could bring reality to what is happening
outside our own backdoor.
Promotions and Marketing Plan
This event will be promoted using social media, bloggers, website, printed flyers, paid ads on local TV &
radio, newsletter and newspaper. We plan to use 360 degree marketing plan to cover various aspects of
marketing.
The event will also be attended by an extensive list of buyers, press, including glossy magazines,
newspapers, stylists, high profile fashion bloggers and trade press.
Include the estimated attendance.
As this is going to be virtual as well as in person 4-day event with different designers runway, workshop,
seminars and media night, therefore there will be a big opportunity for people to join worldwide and
promote tourism at a much higher level. Estimated audience will be over 2000 in all 4 days. During the 4
days of the power packed event – labels gets several opportunities for long term associations and
serious networking, apart from instant sales.
Describe your history and relationship with any additional
organizations or individuals involved with your project.
DSA Solutions will be our brand promoting & media partner. They were our partners in 2019 too.
ATV Chanel will be our media channel promoters and will be covering this event. They were our partners
in 2019 too.
Meylah and Women in Cloud organization will be our e-commerce partners to provide trainings and
ecommerce platform to sell products.
Suley Era will be our media partners.
Letters of Support (if applicable) from partnering organizations/collaborators – We have
received Letter from Consul General of India in 2019 and we received letter from Governor of WA,
Consul General of India and Mayor Armondo Pavone.
Artistic Quality Work Samples
https://www.facebook.com/nafashionweek/
www.northamericafashionweek.com
www.ampowering.org
NORTH AMERICA FASHION WEEK
BROCHURE 2021
September 16-19, 2021
Hyatt Regency Lake Washington, Renton
www.northamericafashionweek.com
North America
Fashion
Runway Show
2021
•Year 2021 was an unprecedented year due to
COVID19 and impacted several lives and businesses
including the fashion industry. We promised during
our virtual Hope and Unity Runway show in 2020 that
if we all stay united and together, we shall overcome
this too!
•Today we are ready to bring our next in person
runway show once again to celebrate life, people,
revive fashion and to awaken our spirits to emerge as
a united community.
•North America Fashion runway show 2021 will be a
celebration of diversity to embrace multiculturalism
while emphasizing equity, sustainability & social
impact -ALL using Fashion as a tool.
Integrating Fashion
Across Borders
•Multiple Shows
•Multiple Products
•Multiple Countries
•Multiple Dimensions
•Multiple Brands
Celebrating Diversity
Embracing multiculturalism while emphasizing
equity, sustainability & social impact
•Performances
•Panel Discussions
•Workshops –learn from
leading fashion designers
•Global Fashion Runway
Renowned Celebrity
International Designers
in previous years
•Neeta Lulla
•Rohit Verma
•Prashant Verma
and many more…
Promoting wearable
art in fashion
•Celebrating culture
•Promoting sustainable fashion
•Supporting local artists
Big Media Coverage
•Runway Show will be released on City of
Renton channels and social media for
extensive coverage
•Will be shared extensively by team NAFW
•Bloggers, reporters, channels, magazines,
newspaper and many more to follow…
Going Digital
•Connecting Designers –Buyers –Business –
Retailers, all by using digital app.
•Designers will have opportunity to sell their designs
and connect with buyers using our NAFW app. Buyers
can ask questions about sizes, colors, availability etc.
•Buyers can provide reviews, feedback using this app.
•More details coming out soon….
NAFW
•NAFW is a unique melting point for premium fashion labels
from across the world to come together and explore an
extremely high potential, yet largely under explored market in
the US.
•Seattle is the epi-center of technology in the US and is
home to many IT and Technology giants. The market is ripe
with anticipation and excitement and the event has been
planned just ahead of the festive season to leverage sales and
maximize business generation.
•NAFW is an extravagant, carefully curated, collaborative
platform for designers and models, HMUA, photographers ,
defying all cultural and geographical barriers.
•It has created a big name in the fashion industry for its
uniqueness and value proposition.
•As a nonprofit we strongly believe in promoting diversity,
inclusion, equity, sustainability and will be giving special
consideration to brands with a strong social impact.
•All proceeds to benefit homelessness support program by
AmPowering (www.ampowering.org).
WHY NAFW
•Seattle has the fourth largest fashion design economy,
fourth largest fashion employment, and seventh largest
apparel-manufacturing centers in the country according to a
study conducted by Community Attributes International.
These statistics made the Pacific Northwest a prime location
for this event. Fashion is so much more than clothing; it is
art. Seattle is known for its art however, it has yet to be fully
recognized for the fashion hub it is.
•This event will bring attention to its long overdue
blossoming industry. Although New York and Paris are known
for their fashion design the world has so much to offer
outside of these cities. There is a need for showcasing the
rich culture the United and bring a sense of community and
togetherness.
•NAFW will benefit the non-profit AmPowering, to help
build mobile shelter home for homeless neighbors in
Seattle The award-winning AmPowering already has a
reputation for transforming so many lives both here in the
United States as well as India. With a focus on inner beauty,
bringing attention to outer beauty through fashion is the
obvious next steps
The Showcase
•NAFW is going to be a haven of inspiration,
complete with glossy fashion shows, buzzing trade
shows with never-before-seen collections, media
events, mind-opening panel discussions, and
educational seminars and workshops et al. We are
looking at having board with us a pool of buyers,
high-end press and every industry professional that
matters in the spectrum.
•The idea is to bring international -celebrity and
promote local designers and create opportunities
for local talented photographers, fashion
enthusiasts and businesses to amalgamate on this
coveted platform, which is brimming with
anticipation and potential.
Trade Show
•Designers will have opportunity to sell their
designs right at the venue via trade show.
•Though there are no separate charges for
paying designers but 25% of all sale proceeds to
be donated for our charitable causes.
Schedule
•All looks confirmed -08/10
•Model Casting -08 / 22
•Models shortlisted and notified -8/28
•Social Media Shout out -08/20 to 09/15
•Panel Discussion -09/16
•Media Night –09/17
•Dinner Night with Virtual Screening at FCM –
09/18
•NAFW Grand Runway Show at Hyatt Regency
Lake Washington -09/19
NAFW Impact Award
•Interested brands/labels can apply for this competition. A
panel of Industry experts and jurors (press, buyers) will pick
one brand to receive the “NAFW –IMAPCT Award”.
•The winning brand will get four free looks in the NAFW
show in 2022 as well as a trophy. Brands will be judged basis
their USP, brand philosophy and impact they had made to
help communities during COVID19 / Excellence in Fashion
for social / environmental impact.
•The winning brand will also receive extensive media
coverage through all channel partners of the event.
Our Partners
Contact Us
•info@northamericafashionweek.com
•425-418-7181
•www.northamericafashionweek.com
COVID GUIDELINES
•We will follow all WA State, City of Renton & Hyatt COVID
guidelines. We recommend everyone to be vaccinated before
they join in person for this event. Masks are required for
those who are not yet vaccinated and everyone entering the
building must sign the visitor log.
•We will be taking temperature before anyone is allowed to
enter. Please do not come if you have fever or had fever in
last 24 hours.
•If you were in contact with anyone having COVID or COVID
symptom then please do not join in person.
•Please notify if you have cold or any other COVID symptom.
•Though we are taking extra precautions, but we will not be
liable if anyone gets COVID or other issues due to their
participation in the runway show. Everyone will be required
to sign mandatory waiver to not hold us responsible.