HomeMy WebLinkAboutAdden 2AMENDMENT NO. 2 TO AGREEMENT FOR CAPITAL CAMPAIGN,
ASSESSMENT AND COUNSEL
THIS AMENDMENT, dated for reference purposes only as January 7, 2022, is by and between the
City of Renton (the “City”), a Washington municipal corporation, and The Alford Group
Consultant”). The City and the Consultant are referred to collectively in this Amendment as the
Parties.” Once fully executed by the Parties, this Amendment is effective as of the last date
signed by both parties.
Whereas, the City engaged the services of the Consultant under Agreement CAG 20 061, dated
March 6, 2020, to provide capital campaign, assessment and planning (referred to herein as the
Agreement”);
Whereas, the Parties wish to amend the Agreement to increase fees by $29,100.00 in order to
provide continued as needed services for the Family First Community Center project.
NOW THEREFORE, It is mutually agreed upon that CAG 20 061 is amended as follows:
1. Compensation: Section 4, Compensation, is amended so that the maximum amount of
compensation payable to Consultant is increased by $29,100.00 from $140,000.00 to
169,100.00, plus any applicable state and local sales taxes. The additional compensation
shall be paid based upon Work actually performed according to the amounts specified in
Exhibit A 2 which is attached and incorporated herein.
2. All terms of the Agreement not explicitly modified herein shall remain in full force and
effect and such terms shall apply to Work performed according to this Amendment as if
fully set forth herein.
CAG-20-061, Adden #2-22
N/A
Approved by Cheryl Beyer via 1/28/2022 email
December 30, 2021
Kelly Beymer, Administrator, Community Services, City of Renton
1055 South Grady Way, 6th Floor, Renton, WA 98057-3232
Dear Kelly,
We have thoroughly enjoyed working with you, Mayor Pavone, Russ Woodruff, City of Renton
staff, and the partners of Family First Community Center since March 2020. Indeed, we have
been “pandemic partners” as we’ve navigated the challenges and rewards of moving the capital
campaign forward in these uncertain times.
As you well know, even the best laid plans have needed to be revised, rescheduled and
reimagined as shelter-in-place mandates, physical distancing restrictions and other public health
concerns have rightfully taken precedence over campaign activities.
Nonetheless, we are making steady progress on the $15 million campaign goal. When we
joined the Family First effort in March 2020, fundraising had reached $10.3 million. Today we
have passed the $14 million mark. It’s been a true team effort, with all members playing their
important roles as needed. The most significant challenge has been the protracted timeframe
required to achieve this progress. With another $1 million to raise, or perhaps even more
depending on the outcome of construction bids, our task is not yet finished. Our current contract
is reaching its financial limits, and we project that there is adequate funding through December
2021.
In order to pursue existing and emerging opportunities, and maintain momentum with a number
of key campaign activities poised to resume after February 2022, as well as start of construction
tentatively scheduled for approximately that same timeframe, we anticipate significant campaign
progress through at least the first half of next year. T
The need to strengthen community, for access to healthcare and wellness activities, for
expanded educational opportunities, is as urgent as ever. It has been a privilege to walk with
you over the past 18+ months, and we look forward to a continuing partnership as we work
together to make the worthy vision of Family First Community Center a gleaming reality.
Thank you for consideration of the proposed for campaign counsel services.
Sincerely,
JoAnn Yoshimoto, CFRE
Senior Consultant
Cc: Russ Woodruff
Exhibit A-2
additional fee
Family First Community Center
Contract Extension for Campaign Counsel December 2021
Family First Community Center/City of Renton
Proposed Contract Extension for Campaign Counsel
It has been The Alford Group’s (counsel) pleasure to provide Mid-Campaign Assessment &
Planning, and Campaign Counsel services to the City of Renton (City) and partners of the
Family First Community Center (FFCC or Family First) campaign.
Since 2017 Family First has been in the throes of a major capital campaign to raise $15 million
to construct a community center in Benson Hill. The vision is to provide a recreational facility to
enhance the stability of the community by helping families achieve goals in education, fitness
and overall health. When counsel initiated our involvement with Family First in March 2020,
approximately $10.3 million had been pledged and/or received, with approximately $4.7 million
to be raised by May 2021, the original anticipated date of groundbreaking.
The impact of the COVID-19 on campaign progress cannot be overstated. Even the best laid
plans have needed to be revised, rescheduled and reimagined as shelter-in-place mandates,
physical distancing restrictions and other public health concerns have rightfully taken
precedence over campaign activities.
The Alford Group believes that the most important determinant of organizational success is
leadership, leadership, leadership. In spite of the multiple challenges posed by the pandemic,
the Family First project has benefited from strong and steady leadership. Starting in
chronological order with the leadership and investment of former Seahawk Doug Baldwin, along
with former Mayor Denis Law, the project enjoyed the support and synergy of its programmatic
partners: HealthPoint, Renton School District and Renton Regional Community Foundation.
With ongoing support from the Renton City Council, and Community Services staff members
Kelly Beymer and Russ Woodruff, the project experienced a seamless transition of leadership
and affirmation of City support from current Mayor Armondo Pavone.
Much has been accomplished over the past few years, including the past 18 months, yet
important progress remains to be made. The following pages outline strategic milestones that
have been accomplished, and the key priorities that remain. The Alford Group would be
honored to partner with the City of Renton and FFCC as you complete this exciting journey.
Completed Milestones & Accomplishments
The Alford Group evaluated opportunities and provided Family First with recommendations for
successfully completing a major philanthropic campaign. Together, we examined six key areas
crucial to philanthropic success, engaged and cultivated stakeholders and potential donors.
1. Refreshed the case document for the campaign by creating an updated insert to the FFCC
brochure.
2. Conducted highly personalized interviews with key stakeholders
3. Analyzed donor data, trends and outstanding opportunities
4. Compiled and analyzed findings, presented recommendations and a campaign plan.
Mid-Campaign Assessment and Planning Summary
The primary deliverable of this engagement was the mid-campaign assessment and planning
summary. The Alford Group’s summary includes three main elements—findings, analysis, and
recommendations—that provide you with the depth and breadth of information that you need to
proceed with confidence with the proposed campaign. All three elements are based on solid
research and analysis of Family First’s circumstances and the extensive collective experience of
The Alford Group team.
Family First Community Center
Contract Extension for Campaign Counsel December 2021
Campaign Plan
The Alford Group provided a plan with a timeline and all of the necessary tools for a successful
completion of the Capital Campaign.
Campaign Counsel
The Alford Group and Family First worked together on the following primary activities to drive
the campaign to a successful conclusion:
Campaign Phase I: Planning and Lead Gifts - COMPLETE
Early campaign efforts focused on solidifying the planning, organizational, volunteer leadership,
and lead and major gift identification activities, which laid the foundation for the successful
completion of the campaign. This phase included the following activities:
Fine-tuned and continually refined elements of the overall campaign plan including
timelines, volunteer structures, recognition opportunities,etc.
Refined internal processes and documents necessary to support the campaign.
Developed an updated brochure insert and campaign newsletter.
Provided coaching to all FFCC team members, volunteers and staff leadership.
Continued to build, maintain and further develop a comprehensive donor prospect list of
individuals, foundations and corporations.
Identified, cultivated, and solicited the campaign’s remaining top 5 to 10 lead gifts,
including individuals, foundations, and corporations.
Developed tailored presentation materials as needed.
Discussed campaign policies and procedures.
Obtained campaign pledges totaling nearly 79% of the remaining $4.7M goal
3.7M secured).
Campaign Phase II: Major Gifts and Public Phase - INCOMPLETE
The next phase of the campaign included the continuation of leadership gift efforts and
expanded the focus on additional prospective donors with the capacity and propensity to make
gifts at the mid-range level of the campaign.
Ensured stewardship for lead gift donors through newsletter and periodic meetings.
Strategized and implemented follow-up activities for lead gift donors.
Continued solicitation of remaining lead gift prospects.
Developed tailored major gift presentation materials.
Identified major gifts prospects ($10,000 to $25,000).
Cultivated and solicited major gifts prospects, focusing on gifts of $10,000 and above.
Further developed communications strategies and donor recognition plans.
Established strategies for public campaign to involve and engage broader Family First
community, including communications, structure of community campaign, small donor
recognition, acquisition strategies, celebration event, etc.
Continued Partnership: Extension of Current Scope of Work
While the major gifts phase is well under way, a significant number of prospective donors
remains to be solicited and engaged in the campaign. The public, or community phase, typically
launches with groundbreaking or similar major milestone. This campaign phase has not yet
Family First Community Center
Contract Extension for Campaign Counsel December 2021
begun due to unforeseen delays in beginning construction, directly related to the pandemic. The
activities associated with these campaign phases have the potential to generate the remaining
1 million in philanthropic support required to reach the campaign goal.
Your Alford Group team will continue to provide counsel on the phase two activities listed above
and will additionally:
Assist in stewarding all campaign donors and implementing broad outreach to the
general community to raise additional funds, if needed, beyond the original $15 million
goal.
Provide counsel on messaging and fundraising strategies related to the potential
increased construction cost.
Enhance the culture of philanthropy and finesse donor communication in order to
prepare campaign donors for their potential transition into annual fund donors for FFCC
Foundation.
Contract Duration
This contract extension will be effective for three months beginning January 1, 2022 and ending
March 31, 2022. In March 2022, we will discuss the scope of work moving forward to complete
the campaign.
Project Team
JoAnn Yoshimoto, CFRE Senior Consultant Read Bio
Mariah Fosnight, CFRE, Consultant Read Bio
Jaron Bernstein, MBA, Senior Client Service Associate Read Bio
Professional Fee
The fee for service shall be $9,700 per month for three months. The actual fee will be invoiced
to the City of Renton each month, for actual costs incurred during the prior month.
All other aspects and clauses of the original contract shall remain the same.
Family First Community Center
Contract Extension for Campaign Counsel December 2021
If you are in agreement, please sign and return one copy of this letter and retain the other copy
for your files. It is an honor to serve Family First Community Center/City of Renton. We look
forward to our continued partnership!
Sincerely,
JoAnn Yoshimoto, CFRE
Senior Consultant
Submitted by:
THE ALFORD GROUP
December 30, 2021
Sharon Tiknis Date
Chief Client Experience Officer
Accepted by:
FAMILY FIRST COMMUNITY CENTER/CITY OF RENTON
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