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HomeMy WebLinkAboutContractCAG-22-080 3/18/2022 Approved by Patrice Kent via 3/17/2022 EXHIBIT 1: LODGING TAX/TOURISM PROMOTION GRANT PROGRAM APPLICATION CRITERIA City of Renton 2022 Lodging Tax Grant Guidelines The City of Renton is soliciting project proposals that support and encourage tourism, cultural activities and tourism facilities in Renton, Washington. The funding source for projects awarded grant funds is the City’s share of taxes collected on overnight stays (hotel/motel/lodging) within the City of Renton. State law limits the use of lodging tax funds. All applications must be for one of the following uses: •Tourism marketing •Marketing and operations of special events and festivals •Operations of tourism-related facilities owned or operated by non-profit organizations •Operations and capital expenditures of tourism-related facilities owned by municipalities or public facilities districts only For grant funding year 2021, the Renton City Council approved $314,000 in grants funded by lodging taxes. As Lodging Tax funds vary from year to year, there is no guarantee of the total amount awarded or if any grant awards will be made. Grant Applications: We now only accept an online application that is available on the VisitRentonWA.com/LTAC. No paper forms will be accepted, and you must submit a separate application for each project/grant request. All Applications must include: •Estimates of how funding the activity will result in increases to people staying overnight, traveling 50 miles or more, or coming from another state or country. •How your project will o generate economic benefit through overnight lodging, sale of meals and goods, and/or construction of tourism-related facilities o increase recognition of Renton throughout the region as a destination for tourism o increase opportunities for tourism by developing new visitor activities If you request it from them, local hoteliers will work with your organization to track information for your event or project. If you need assistance, be sure to contact them prior to submission, as priority will be given to those projects which encourage and track overnight stays. Applications must be submitted no later than 4:30 p.m. (Pacific time) on Friday, October 22, 2021. No applications will be accepted after this deadline. Any questions concerning the application process may be directed to Jessie Kotarski, Economic Development Specialist, at 425-430-7271 or jkotarski@rentonwa.gov. APPLICATION DEADLINE: October 22, 2021 EXHIBIT 1 City of Renton 2022 Lodging Tax Grant Guidelines ~ Application Requirements & Instructions ~ General Information: •All applications will be reviewed by the City’s Lodging Tax Advisory Committee for potential funding recommendations. •It is highly recommended that you present your proposal to the Lodging Tax Advisory Committee. We will have new LTAC members who may not be familiar with your event. Presentations will be November 10, 2021, beginning at 9am via Zoom. Staff will reach out to schedule time slots. •Recommendations from the Committee will be presented for approval at the December 6, 2021 regularly scheduled City Council meeting (pending scheduling availability); grant recipients will be notified within 30 days. A Funding Agreement will be sent to you by the end of December. •You can upload any supporting materials online. Please limit your uploads to what is most relevant. •Funds will be paid on a reimbursement basis only. Organizations must first incur the expenses and then request reimbursement from the City on a specific reimbursement form that will be provided to you. If you received a grant in 2021 and your 2022 application is for the same event, you do not need to resubmit these items: o Your project summary o your IRS or State of Washington non-profit certification letters ALL Applicants must provide: •Proof of liability insurance including $1,000,000/occurrence and $2,000,000/general aggregate. The City reserves the right to waive this insurance requirement under certain circumstances. If your organization is awarded a grant, your insurance certificate must name the City of Renton as an “additional insured.” There are NO exceptions to this requirement. We expect organizations to renew their insurance prior to their project. •Active, non-expired City of Renton Business License. Information regarding acquiring a city business license can be found at rentonwa.gov/business. Email: licensing@rentonwa.gov or by phone 425-430-6851 COVID-19 CONSIDERATIONS: (1) The total amount of funds to be allocated to this grant program have not yet been determined. (2) Distribution of grant awards could be delayed or suspended if tourism promotion and/or events are restricted due to state or local COVID-19 mandates. SELECTION PROCESS When the application solicitation period opens, City will employ every opportunity to inform potentially eligible applicants of the funding process and its eligibility criteria. When the solicitation period closes, the Lodging Tax Advisory Committee Chair or his/her designee will review applications for completeness and eligibility. Applications will then be evaluated by the City’s Lodging Tax Advisory Committee, which will make funding recommendations to the City Council. The Council will make the final decision on project approval and funding levels. Staff will then consult with sponsors of approved projects to develop contracts and scopes of work. When the sponsors and Mayor sign the contracts, staff will notify sponsors to proceed. It is very important that applicants are aware of the following. •All contracts are reimbursement-based, i.e. the sponsor must expend funds on approved items and then seek reimbursement under terms of the governing contract. •Costs incurred for an approved project, cannot be reimbursed until all contracts have been signed by all interested parties including the city. •The project approval process requires two key steps: a) The Council’s approval of a spending plan, and b)The execution of the contract by signature of the City. Only after both steps are completed is a project sponsor authorized to begin incurring reimbursable costs. Because of the limited amount of funding available to support assistance requests, proposals will be evaluated on a competitive basis using the following criteria. COMPETITIVE CRITERIA Applications that meet the threshold criteria will be presented to the review panel for evaluation and scoring based on the following criteria. The Lodging Tax Advisory Committee may recommend full, partial or no funding for each project. The review panel will independently determine the level of funding for each project based on each project’s individual merit and components. A maximum of 100 points can be awarded in this area. 1.Project Impact. How will the City of Renton and/or the citizens be impacted by this project? 25 points 2.Clarity. Does the proposal clearly and concisely present a definite, well-described product for which the City’s assistance is being sought? If appropriate to do so, does the proposal describe how the City - supported product will be integrated into a larger effort (e.g., a brochure which promotes a cultural event: does the proposal describe the brochure as well as summarizing the purpose and scope of the event and the role the brochure will play in its success)? 20 points 3.Cost-effectiveness. Does the project propose an efficient, economical use of the City’s funds? 20 points 4.Degree of match. What is the proponent's percentage of matching resource? A match of at least 25% of the total project value (City funds plus sponsor’s share) is required; a higher rate will improve a project's stature accordingly. 10 points 5.Marketing. How will the proposed project be marketed and how will that marketing recognize the City’s participation? 10 points 6.Innovation. Does the project represent an unusual approach, or does it move the City’s Hotel/Motel program in a useful new direction? 10 points 7.Cooperative nature. What kind and degree of inter-organizational or inter-jurisdictional partnership does the project exhibit? 5 points BONUS POINTS The City has an interest in spreading the impacts of tourism more evenly over the entire year, expanding overnight stays, and in acting as a partner with other jurisdictions that collect their own Hotel/Motel funds. Bonus points will be accorded to proposals that can convince the Lodging Tax Advisory Committee that, if funded, the projects will advance these goals. A maximum of 20 additional points can be awarded in this area. 1. Off-season development. Will the project promote tourism development during the off-season (September 1 through June 30)? 10 points 2. Overnight visitorship. Has the project convincingly established that it will attract overnight visitorship? If so, does it quantify the anticipated stays and offer a credible method for corroborating the projections? 10 points EXHIBIT 2: LODGING TAX/TOURISM PROMOTION GRANT PROGRAM BENEFICIARY’S APPLICATIONS https://visitrentonwa.com/?gf_page=print-entry&fid=8&lid=1088&notes=1 1/3 2022 Lodging Tax Grant Application : Entry # 2022 Lodging Tax Grant Application : Entry # 10881088 Today's Date 10/20/2021 Project or Event Title 2022 Downtown Renton Marketing Campaign Name of your Organization Renton Downtown Partnership (RDP) Contact Person and Title Sheila Humphries Contact person email address RDP@gorenton.com Phone (575) 602-5926 Organization Address 241 Williams Ave S Ste E Renton, WA 98057 United States Map It Type of Organization Non-Profit Has your organization previously received a Lodging Tax Grant from the City of Renton? Yes Which type of category your project falls under per RCW 67.28.1816? Tourism marketing/development Funding Amount $27,500 Project Summary 10/24/21, 2:35 PM Print Preview : 2022 Lodging Tax Grant Application : Entry # 1088 https://visitrentonwa.com/?gf_page=print-entry&fid=8&lid=1088&notes=1 2/3 2022 Lodging Tax Grant Application : Entry # 2022 Lodging Tax Grant Application : Entry # 10881088 The businesses in downtown Renton have been severely impacted by the combination of decreased traffic due to the lethal combination of COVID and construction. With help from the professional marketing team at JayRay and the campaign alignment with the Renton Community Marketing Campaign, the audience viewing social posts and engaging in virtual and in-person events downtown has grown in the past year. The proposal for 2022 is to expand on the foundation created in 2021 and utilize new technology to promote downtown Renton as a vibrant regional destination for day trips and overnight stays and provide valuable insights on who is visiting, where they visit and whether they stay overnight in an concentrated effort to retarget those visitors to return to Renton. The campaign will hit a broad audience outside of Renton and target relevant audiences based on behavior and preferences. For a more in-depth explanation of the proposed scope, please refer to Exhibit A. Project scope of work See Exhibit A for the Scope of Work. List the beginning and ending date of your project year-long What's your plan to encourage more overnight stays in Renton hotels to replenish the hotel/motel lodging tax fund? How specifically will you measure if people travel more than 50 miles or stay overnight? The downtown marketing campaign will target audiences throughout the state who search for things to do and opportunities for weekend getaways. By highlighting the activities in downtown Renton using targeted advertising, the campaign will serve to increase the number of visitors in Renton and drive brand recognition to encourage visitors throughout the year. Geolocation technology will help us determine who visits Downtown Renton, where they are coming from, and what is driving their visit (i.e., restaurants, hotels, events, parks). The proposal goal is to target those who’ve visited in past 3 years and encourage them to bring a friend and stay overnight. Which Renton Hotels will you be working with? Clarion Hotel Econo Lodge Hampton Inn & Suites Seattle/Renton Hilton Garden Inn Seattle/Renton Hyatt Regency Lake Washington Larkspur Landing Best Western Plus Renton Inn Residence Inn Seattle South/Renton Springhill Suites Seattle South/Renton TownePlace Suites Seattle South/Renton Attendance 10/24/21, 2:35 PM Print Preview : 2022 Lodging Tax Grant Application : Entry # 1088 https://visitrentonwa.com/?gf_page=print-entry&fid=8&lid=1088&notes=1 3/3 2022 Lodging Tax Grant Application : Entry # 2022 Lodging Tax Grant Application : Entry # 10881088 What isWhat is youryour predictedpredicted overalloverall attendance?attendance? Of your totalOf your total attendance, howattendance, how many do you predictmany do you predict will travel over 50will travel over 50 miles?miles? Of your overall attendance,Of your overall attendance, how many do you predicthow many do you predict will be from out of state ORwill be from out of state OR out of country?out of country? Of your overallOf your overall attendance, howattendance, how many will pay formany will pay for overnight lodging?overnight lodging? Of your overallOf your overall attendance, howattendance, how many will NOT paymany will NOT pay for overnightfor overnight lodging?lodging? NA NA NA NA NA Budget Exhibit-A_RDP-app.pdf Application Certification I agree to the privacy policy. I understand the City of Renton and Washington state limitations placed on use of Lodging Tax funds and certify that the requested funds will be used only for the purposes described in this application or as approved by the City Council. I understand use of funds is subject to audit by the State of Washington. I have read and understand the criteria by which our application will be evaluated and understand that if our application is selected for funding, we will be required to enter into a binding agreement with the City to ensure completion of the project Name Sheila Humphries Certification I certify that my statements are true and have approval from my board/agency to apply for this grant. I have read and understand the City of Renton Grant Guidelines and will provide all documentation requested by the City in support of this application. I consent to having this website store my submitted information to process this grant application. JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 1 Marketing Proposal for 2022 OCTOBER 20, 2021 PREPARED FOR Renton Downtown Partnership JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 2 Hello! For coffee and gift shopping, biking trails and parks, global cuisine and nighttime entertainment, Downtown Renton is one of our favorite destinations. It’s been fun discovering all the city has to offer as a marketing partner with Renton Downtown Partnership. We look forward to continuing to build on the progress we’ve made together. •Paid Facebook ads for discovering downtown, Wine Walk and Renton Farmers Market reached a total of 132,500 people. More than 6,000 people clicked on the ads to learn more. •The regular cadence of 3-4 Facebook posts per week invite newcomers to explore downtown—and encourage previous visitors to come out and see what’s new. Organic (unpaid) Facebook posts from May to September reached more than 329,600 people total. •Dragon signs we helped produce now point the way to free parking—a reason for visitors to spend more time downtown. •The Downtown Renton map currently in production features 69 businesses and attractions. In just a quick glance you know there’s a lot to see and do within the downtown footprint. The following pages summarize our work with RDP on this year’s contract so far (March to September). We also propose activities for 2022, including an interactive business map on DowntownRenton.com and geolocation services that can provide valuable insights on who’s visiting, where they visit and whether they stay overnight—and then retarget those visitors to return to Renton. We welcome the chance to continue finding ways to help people start their story in Renton. Best, Bridget Baeth, Principal JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 3 Activities to date March-Sept. 2021 RESULTS TO DATE Indicator of Success Results Web users 20,157 (total, March-Sept.) Web pageviews 34,415 (total, March-Sept.) Web new users 19,461 (total, March-Sept.) Facebook reach 329,682 (total, May-Sept.) Facebook followers 10,653 (total, May-Sept.) RDP Facebook channel merged with Downtown Renton JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 4 •Producing, posting and managing content to RDP Facebook page •Social media paid campaigns: Destination Downtown, Wine Walk, Farmers Market, Small Business Saturday (Nov. 1-30) •Several RDP and city staff members also post to the RDP Facebook page Social media May-Sept. 2021 JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 5 May 6 –June 6, 2021 Reach: 48,626 Link clicks: 1,310 Impressions: 110,744 Cost per result: $ 0.76 Target audience: Renton (+25 mi), all sexes, age 18-65+ Paid social media May-Sept. 2021 $1,000 spend for each ad campaign June 12-July 9, 2021 Reach: 32,640 Link clicks: 2,637 Impressions: 78,407 Cost per result: $ 0.38 Target audience: Renton, Everett, Tacoma (all +25 mi), all sexes, age 21- 65+, interested in wine & wine tasting Aug. 23–Sept. 28, 2021 Reach: 51,251 Link clicks: 2,091 Impressions: 104,118 Cost per result: $ 0.48 Target audience: Renton +30 miles, Bellevue +10 miles, Tacoma +10 miles; all sexes, age 21-65+, interested in food, farmers markets, Seattle, travel JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 6 Approach and budget 2022 JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 7 Approach Social media can seem fleeting as it charges forward at freeway speed. However, the best social media efforts begin with a strategy. Our approach for Renton Downtown Partnership (RDP) includes: •Strategic social marketing plan o Develop content themes that promote Downtown Renton as a place to visit, work and play o Create four paid Facebook ad campaigns that promote downtown events or themes with stand-out visuals and copywriting o Continued Facebook posts from RDP and city staff to supplement our efforts •Geolocation data and marketing o Use geolocation technology to determine who visits Downtown Renton, where they are coming from, and what is driving their visit (i.e., restaurants, hotels, events, parks) o Geofence all Renton hotels, downtown attractions and high-visitation/event areas o Develop a geolocation-based marketing campaign using collected data (for an event or brand campaign) o Target those who’ve visited in past 3 years, encourage them to bring a friend and stay overnight o Combine geolocation data gathering with geolocation digital marketing results to track those who interacted with the ads and then visited and/or stayed in paid lodging JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 9 Budget ACTIVITY BUDGET GEOLOCATION DATA & GEOLOCATION MARKETING CAMPAIGN •Geofencing of all hotels, attractions and high-visitation areas in Downtown Renton (12-month subscription) •Includes custom analysis dashboard with charts, graphs and maps of new data monthly and 3.5 years of historical data •Monthly consumer spending (credit card) data to learn where visitors are spending their money (12-month subscription) •Develop a geolocation-based marketing campaign using data, for either an events or brand campaign: •Creative campaign concepting (2 options) •Refinement of chosen concept •Develop out creative assets for campaign (5 sizes/formats) •Management of geolocation data, and results/attribution of room nights •Advertising allowance ($10,000), which includes a targeted audience of potential visitors from 50+ miles outside of Renton using geolocation behaviors, serving the ads, and tracking those who interacted with the ads into marketing and/or paid lodging in Renton to calculate return on investment $10,000 for advertising geolocation services provided by partnership with the Renton Community Marketing Campaign JAYRAY A PLACE TO THINK RENTON DOWNTOWN PARTNERSHIP 8 Budget ACTIVITY BUDGET SOCIAL MEDIA •Develop annual workplan, including social media strategy, themes •Determine Facebook paid campaign themes, timing •Design, write content for four Facebook ad campaigns •Post, manage and analyze ad campaigns •Research, write organic Facebook posts (3-4 per week) •Manage online community engagement $10,200 Facebook advertising allowance $4,800 Subtotal Contingency of 10% TOTAL $25,000 $2,500 $27,500 https://visitrentonwa.com/?gf_page=print-entry&fid=8&lid=1103&notes=1 1/3 2022 Lodging Tax Grant Application : Entry # 2022 Lodging Tax Grant Application : Entry # 11031103 Today's Date 10/22/2021 Project or Event Title Downtown Holiday Name of your Organization Renton Downtown Partnership Contact Person and Title Sheila Humphries, President Contact person email address RDP@gorenton.com Phone (575) 602-5926 Organization Address 241 Williams Ave S Ste E Renton, WA 98057 United States Map It Type of Organization Non-Profit Has your organization previously received a Lodging Tax Grant from the City of Renton? Yes Which type of category your project falls under per RCW 67.28.1816? Special event or festival Funding Amount $15,000 Project Summary 10/24/21, 10:13 PM Print Preview : 2022 Lodging Tax Grant Application : Entry # 1103 https://visitrentonwa.com/?gf_page=print-entry&fid=8&lid=1103&notes=1 2/3 2022 Lodging Tax Grant Application : Entry # 2022 Lodging Tax Grant Application : Entry # 11031103 The goal of this proposal outline is to create an annual lighting event or light festival in the city of Renton that builds community through the power of light art, provides an inspiring, COVID safe public light art experience that will encourage the public to explore downtown Renton while supporting local artists. The proposed event is scalable based on funding commitments. The proposal outlines a couple of options with a goal to build the annual event into a large scale lighting festival event in 2022. The Light Festival will serve as an expansion of the traditional Small Business Saturday event and will transform the holiday event into a seasonal campaign and light display. The goal of the season-long celebration serves to build community spirit, emphasize the positive attributes of downtown and highlight local shopping, dining, and overnight stays. The mission of the campaign is to bring Renton residents together for family-oriented events, encourage a sense of community, and promote Renton’s local businesses & character to visitors from throughout the Puget Sound Region, and serve as a destination for holiday get-aways. The 2022 Light Festival will launch on November 26, 2022 with the traditional Small Business Saturday celebration and downtown tree lighting and continue through the holiday season and into the new year. The promotion will consist of a day-long kick-off festival (7 hours in duration) that includes live music, community festivities with heavy focus on children’s activities, including a visit from Santa and the downtown tree lighting, followed by a month-long celebration of lights and holiday events/displays in the downtown core. Taking advantage of the recently installed and power-supplied light poles, the Light Festival will include seasonal displays paired with sales events and shopping promotions to draw visitors for a weekend in Renton. Our marketing plan includes news releases, print ads and social media outreach throughout the Puget Sound Region. We will seek partnership with media partners to increase the reach of the Light Festival and seasonal activities to a greater audience by engaging with regional media companies. These efforts will serve to increase the visibility for Renton and support the myriad of tourism opportunities within Renton. These events also provide a demonstrative means by which Renton residents come together as one community. We will use the following methods to evaluate the continued success of the Light Festival: •We will compare social network engagement from year to year (specifically looking for a dramatic increase over the one-day Small Business Saturday event from years past). •We will compare event attendance year-over-year. •We will survey exhibitors, vendors, and sponsors for feedback following the events. •We will survey post event via social media, e-newsletter and/or on-site to collect attendee demographics, collect feedback, and evaluate success. •At events we will conduct a physical count of attendees & registrants. We continue to receive positive feedback on these events from the community at large as well as from those who participated as sponsors and exhibitors. The response was evidence that there is value in bringing the community together to celebrate and to provide visitors a taste of what makes Renton special. Efforts will be made to cross promote the Light Festival with other local events in an effort to draw visitors from afar, and will work with the local hotels to arrange hotel packages and event codes to track bed nights resulting from the campaign. Project scope of work See Exhibit A for specific details of the Light Festival options. List the beginning and ending date of your project November 26, 2022 through Dec 31, 2022 What's your plan to encourage more overnight stays in Renton hotels to replenish the hotel/motel lodging tax fund? How specifically will you measure if people travel more than 50 miles or stay overnight? The goal of the program is to encourage guests to experience the Light Festival at night. The Renton Downtown Partnership will work with local hotels to create attractive packages (and means of tracking rooms reserved through the Festival event page) to encourage overnight stays. Targeted social media advertising will be conducted to reach audiences who have previously been to Renton, expressed an interest in returning, and interacted with the ads for similar events/overnight opportunities. Which Renton Hotels will you be working with? 10/24/21, 10:13 PM Print Preview : 2022 Lodging Tax Grant Application : Entry # 1103 https://visitrentonwa.com/?gf_page=print-entry&fid=8&lid=1103&notes=1 3/3 2022 Lodging Tax Grant Application : Entry # 2022 Lodging Tax Grant Application : Entry # 11031103 Hampton Inn & Suites Seattle/Renton Hilton Garden Inn Seattle/Renton Hyatt Regency Lake Washington Best Western Plus Renton Inn Residence Inn Seattle South/Renton Attendance What isWhat is youryour predictedpredicted overalloverall attendance?attendance? Of your totalOf your total attendance, howattendance, how many do you predictmany do you predict will travel over 50will travel over 50 miles?miles? Of your overall attendance,Of your overall attendance, how many do you predicthow many do you predict will be from out of state ORwill be from out of state OR out of country?out of country? Of your overallOf your overall attendance, howattendance, how many will pay formany will pay for overnight lodging?overnight lodging? Of your overallOf your overall attendance, howattendance, how many will NOT paymany will NOT pay for overnightfor overnight lodging?lodging? 5000 150 25 75 4925 Budget Lusio-Lights-Renton-1.pdf Application Certification I agree to the privacy policy. I understand the City of Renton and Washington state limitations placed on use of Lodging Tax funds and certify that the requested funds will be used only for the purposes described in this application or as approved by the City Council. I understand use of funds is subject to audit by the State of Washington. I have read and understand the criteria by which our application will be evaluated and understand that if our application is selected for funding, we will be required to enter into a binding agreement with the City to ensure completion of the project Name Sheila Humphries Certification I certify that my statements are true and have approval from my board/agency to apply for this grant. I have read and understand the City of Renton Grant Guidelines and will provide all documentation requested by the City in support of this application. I consent to having this website store my submitted information to process this grant application. LUSIO LIGHTS RENTON lusio ligh t.com Mol lie B ryan lusio ligh t@gm a i l.com 206-383-695 1 L U S I O P R O P O S A L Lusio's mission is to build community well being and happiness via the art of light. We strive provide unique opportunities for light artists to showcase their work in accessible spaces. The art of light not only has a minimal impact on the environment, but it's fleeting, ethereal nature delights audiences of all demographics. Over the past 6 years LUSIO has supported more than 350 artists. LUSIO has years of experience lighting up historic public spaces in unique and magical ways that create delightful immersive experiences for the audience. We’ve produced multiple large light festivals spanning 40 acres, small intimate AV concerts, hands on workshops, private corporate events, event lighting & interactive AV experiences. LUSIO's curator was hired to curate and produce the largest projection mapping video experience to date in Seattle with the Let There Be Light program that exhibited onto the 225 ft headhouse of the Pier 62 silo in 2018. Link to view here LUSIO has raised $100,000 for local nonprofits through curated fundraisers and we've worked with companies such as Pacific Science Center, Expedia, Google Cloud, Friends of the Conservatory, TUNE & Port of Seattle. LUSIO LIGHTS UP LIFE Light Art is a genre of art that utilizes light as the main medium. Light Art is not new, but with new technologies it's applications are expanding into new dimensions. Most Light Art has a low environmental footprint and is vast in it's creativity. Entire buildings can be transformed into art exhibits without ever touching the structure. Light Art also tends to be accessible, playful, and inspiring. WHAT IS LIGHT ART? Why Lusio? To provide opportunity Most light art installation is made for a gallery, a festival, or a private event. Rarely does this form of art get seen in Seattle and never has it been showcased in such a large setting. This will provide artists the opportunity to get their work seen and voices heard by a wide demographic of people in curated but playful setting. To make light art accessible This form of art has started to arrive and percolate in the Pacific Northwest, but only if you attend an event like Burning Man or the new Seattle Arts Fair, both which cost money to attend. Lusio is a free family friendly event making it available to any person of any demographic that wants to attend and have their senses delighted. Art should be accessible to everyone. To Play To quote Heraclitus, "Lifetime is a child at play, moving pieces in a game. Kingship belongs to the child." With all the advances in technology that make this type of art possible, it's easy to forget technology can also be playful. It 's also easy to forget to play as an adult! Playfulness has been proven to decrease stress, improve brain function, stimulate creativity, promote connections, improve social skills, and positive well being. On top of that, IT'S FUN! So bring those glow stick bracelets, led hulu hoops, wrap your dog in L-wire, or just come as you are. Come play with us :) LUSIO LIGHTS UP LIFE L U S I O 01 LUSIO LIGHTS RENTON 03 The se outlines are estima tes based on 15 years of professional e vent p roduction experience and researc h. Final costs are to b e deter mined. LUSIO fee is appro x. 20% of tota l pro ject budget or a fl at fe e can be arrang ed. Bu ild Community Support the Arts Pr ovide Free Pub lic Arts Experiences The goa l of t his proposal out line is to create an annua l li ghting event or li ght festival in th e city of R enton that b ui lds co m munity through the power of l ig ht art, provides an insp irin g, COVID safe public light art experience that will encou r age the public to explore downtown Renton while supporting PNW artists . In this pr op osal, we'll outline a multip le different event siz e options and budget outlines with a goal to build the ann ual event into a la r ge scal e lightin g festival e vent in 2022. G O ALS Renton is home to ap prox. 1 00 ,000 people and is a bustling space o f comm erce with a gentle, s mall to wn vibe. By w orking toge ther with local bus i nesses and community entities, the Lusio Lights e xper i enc e has the opportunity to unite the co mmun i ty in an entirely ne w fashion. One of the reasons LUSIO events are so widely supported is b ecaus e we promote supporting PNW artists first and foremost. Light artists d o not have many opportunit i es t o showcase their work so any o pportunit ies we can o ffer them to get their art seen in public spaces and pa y them a livab l e wage is ce l ebrated. Art is v i tal for a happy an d healt hy life, bu t no t everyone can afford to attend art even ts or have ar t experiences v ery acces sib l e in t heir lives. Prov i ding free, public art experie nce s and especially in light art f orm , allow any person of any demographic access to the inspiration, happiness, a nd me nta l health benefit s th at art can provide. 01 03 6-8 light art exhibits set inside empty business storefronts/windows. Art stays on 24/7 - also viewable by day Includes a 2 week Call for Art. Call for Art helps engage the community and brings awareness to the event. Lusio would provide curation, artist management, tech support for artists, logistics and site visits, location assessment, and budget management. The city of Renton would assist with securing locations with outreach to local business owners, marketing for program and insurance coverage. Artist Stipends are set at a minimum of $1500.00 per exhibit to promote paying living wages to artists. Art Walk Experience Duration: 2-4 weeks Budget: $15,000 - $25,000 Outline of program *Art shown at Lusio Lights Pioneer Square 2020/2021 L USIO LUSIO LIGHTS RENTON 01 LUSIO LIGHTS RENTON 03 Th e Rent on Lu s i o L i g h ts Fest ival would h ost a ppro x 10 light a rt exhibit ions curated into t h e e mpt y sto r efron ts and select outdoor locat i ons. 3 nights of l arge scale projecti on mapping exhib i ts r u nning f or 4 hrs each night . Video artists wo u l d b r ing 2 l arge buildings to l i fe with 3 D vide o mapping turning the arc h itecture int o m oving art exhib its. Art stays on 2 4/7 - also view able by day In c ludes a 2 we ek Call fo r Art . Call fo r Art hel p s en gage the comm u n ity a n d b r i ng s awarene s s t o the event. Lu s i o would provid e cur ation, a r tist m anagement, tech support for a r tists, lo gi s tics and site visits, l ocatio n assessm ent, a nd b udget management. Th e ci ty o f Rent on would assist with securing locati ons with outre ach to loca l business owners, ma rketing for p r ogra m and insurance covera ge . Artist Stipe n ds are set at a minimum o f $1500.00 per exhibi t to promote pa ying living wages to artist s. Budget includ e s large s cale projection mapping prod u ctio n which includes ite ms such as high lume n project ors, truss, power, and associa ted tech require d t o pro duce a high i mpact vi d eo art e xperience . Re n t o n Li ght F e sti v a l Dur ation: 3 nig ht s of high i mpac t expe riences and 1 mon th of ex hibit s Budget: $50 ,00 0-$100,000 Outl i ne of program L U S I O L U S I O 01 LUSIO LIGHTS RENTON 03 Ex a m ples of Lar ge Pr o j ection Ma p ping Ex h i b i tions Let T here B e Li ght - larges t and longest p r ojection ex h ibit to d ate in Seattle curate d and produced by LUSIO curator for FAP86 with support from Seat tle Dept . of Neighborhoods and Port of S eattle. *s een belo w Night Lights De nver - Permanent exhi bition on the Dani e ls & Fisher Tower wit h ro tat i n g a rtists Mo nt real Cité Mémo i re - P ermanent P roje c tio n s of historical moments on 24 build i ng s LU MA F estival in New Y ork Not es L arge Sc ale P r ojec tio n Mapping exhibi tio n would be set up mana ge d b y a renta l vendor I have a lo ng st anding relations h i p with and have done nume r ous event with. 03 + L U S I O 01 MEDIA 02 "S eattl e art ist s ligh t u p n ights, bring pe ople to ge ther!" S E A T T L E T I M E S V I D E O F E A T U R E LUSIO'S PAST PARTNERS E X P E D I A 4 C U L T U R E P I O N E E R S Q U A R E A L L I A N C E D O W N T O W N S E A T T L E A S S O C . C I T Y O F A U B U R N A W E S O M E F O U N D A T I O N P A T C H W E R K S C I T Y O F B U R I E N P O R T O F S E A T T L E S O U N D T R A N S I T T H E S T R A N G E R C I T Y A R T S M A G A Z I N E S E A T T L E P .I . T H E N E W S T R I B U N E P A R E N T M A P S E A T T L E M E T S E A T T L E W E E K L Y C A P I T O L H I L L S E A T T L E 3rd Ann ual Lusio Festival Revie w EXHIBIT 3: LODGING TAX/TOURISM PROMOTION GRANT PROGRAM LTAC RECOMMENDATIONS Exhibit 3 EXHIBIT 4: LODGING TAX/TOURISM PROMOTION GRANT PROGRAM CALL FOR APPLICATIONS 1055 South Grady Way, Renton, WA 98057 | 425-430-6400 | rentonwa.gov | CITY OF RENTON FOR IMMEDIATE RELEASE Sept. 9, 2021 City of Renton Contacts Jessie Kotarski, Economic Development Manager, 425-430-7271 Kristi Rowland, Deputy Chief Administrative Officer, 425-430-6947 City of Renton accepting applications for 2022 Tourism Promotion Grants Deadline for applications is 4:30 p.m. on Friday, Oct. 22, 2021 RENTON, WA – Organizations with programs or activities that promote tourism in Renton can now apply for Lodging Tax Grants for 2022. Eligible events are not limited to within the Renton city limits. However, events must show measurable drive-in tourism within the city limits. Organizations may apply for multiple events. The grant application is online. Applications are due by 4:30 p.m. on Friday, Oct. 22, 2021. Finalists will present their requests to the Lodging Tax Advisory Committee on Nov. 10 via Zoom. The committee will make its final recommendations to Renton City Council in December. The grants are funded by Washington state’s Hotel -Motel Tax, which is collected on all in-city lodging stays of less than 30 days. Questions concerning the application process may be directed to Jessie Kotarski, Economic Development Manager, at 425-430-7271 or via email at jkotarski@rentonwa.gov. About the City of Renton The City of Renton, Washington, with a population of 106,500 (2021), is located on the southeast shore of Lake Washington, just south of Seattle. Renton's strong economic base, diverse marketplace and favorable business climate have attracted nationally recognized companies that wish to provide employees and their families an outstanding quality of life. Renton is the home of Boeing, PACCAR, IKEA, the Seattle Seahawks, and the eternal resting place of Jimi Hendrix. More information is on our website, in news releases, or on Facebook, Twitter, and Nextdoor. ### Exhibit 4 EXHIBIT 5: LODGING TAX/TOURISM PROMOTION GRANT PROGRAM REIMBURSEMENT REQUEST FORM 2 Exhibit 5 Lodging Tax/Tourism Promotion Grant Program Reimbursement Request Form RECIPIENT NAME: MAILING ADDRESS: CONTRACT NO: CHECKLIST FOR REIMBURSEMENT Evaluation Report  Final Report Form (for final requests only)  Copy of marketing/promotional materials illustrating use of the VisitRentonWA logo  Revenue/Expense report for event/project  Invoices with proof/documentation of paid status  Attached IRS Form W9 Date Invoice # Description Advertising Promotional Event Misc. Total $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Totals $ $ $ $ $ As grantee, I certify to the best of knowledge and belief the billed costs of disbursements are in accordance with the terms of the project and that the reimbursement represents the Hotel/Motel Tax specifications under Senate House Bill 5647 and which have not previously been requested . Authorized Agent Signature Date FOR CITY USE ONLY  Supporting documentation for expenses are determined to be eligible for reimbursement under the Lodging Tax Fund program.  Expenditures were incurred between the eligible dates of the contract agreement.  An IRS W-9 form has been reviewed.  Reimbursement submitted to the City no later than December 31, 2022. EXHIBIT 6: LODGING TAX/TOURISM PROMOTION GRANT PROGRAM FINAL REPORT FORM Special Event/Festival Marketing/Tourism Promotion Facility Organization: Submitted By: Contract No: Activity Name: Activity Type: Activity Start Date: Activity End Date: Total Activity Cost: $ Total amount of Renton lodging tax funds requested: $ Total amount of Renton lodging tax funds approved: $ DEFINITION OF METHODOLOGY FOR QUESTIONS BELOW: This methodology is defined by the Joint Legislative Audit and Review Committee and is used for reporting to the Legislature about the use of lodging tax for each jurisdiction. •Direct Count: Actual count of visitors using methods such as paid admissions or registrations, clicker counts at entry points, vehicle counts or number of chairs filled. A direct count may also include information collected directly from businesses, such as hotels, restaurants or tour guides likely to be affected by an event. •Indirect Count: Estimate based on information related to the number of visitors such as raffle tickets sold, redeemed discount certificates, brochures handed out, police requirements for crowd control or visual estimates. •Representative Survey: Information collected directly from individual visitors / participants. A representative survey is a highly structured data collection tool, based on a defined random sample of participants, and the results can be reliably projected to the entire population attending an event and includes margin of error and confidence level. •Informal Survey: Information collected directly from individual visitors or participants in a non-random manner that is not representative of all visitors or participants. Informal survey results cannot be projected to the entire visitor population and provide a limited indicator of attendance because not all participants had an equal chance of being included in the survey. •Structured Estimate: Estimate produced by computing known information related to the event or location. For example, one jurisdiction estimated attendance by dividing the square footage of the event area by the international building code allowance for persons (3 sq. ft.). •Other: (please describe) Exhibit 6 Lodging Tax/Tourism Promotion Grant Program Final Report Form OVERALL ATTENDANCE Enter the total number of people predicted to attend this activity/event (this number would have been submitted on your application for funds); the actual number of people who attended this activity/event; and the method used to determine attendance. PREDICTED: # ACTUAL (ESTIMATED): # METHODOLOGY (definitions provided above): EXPLAIN TRACKING METHOD: 50+ MILES ATTENDANCE Enter the total number of people who travelled greater than 50 miles predicted to attend this activity/event (this number would have been submitted on your application for funds); the actual number of people who travelled more than 50 miles to attend this activity/event; and the method used to determine attendance. PREDICTED: # ACTUAL (ESTIMATED): # METHODOLOGY (definitions provided above): EXPLAIN TRACKING METHOD: OUT OF STATE / COUNTRY ATTENDANCE Enter the total number of people from outside the state and country predicted to attend this activity/event (this number would have been submitted on your application for funds); the actual number of people from outside the state and country who attended this activity/event; and the method used to determine attendance. PREDICTED: # ACTUAL (ESTIMATED): # METHODOLOGY (definitions provided above): EXPLAIN TRACKING METHOD: PAID FOR OVERNIGHT LODGING ATTENDANCE Enter the total number of people predicted to pay for overnight lodging in Renton to attend this activity/event (this number would have been submitted on your application for funds); the actual number of people who paid for overnight lodging and attended this activity/event; and the method used to determine attendance. PREDICTED: # ACTUAL (ESTIMATED): # METHODOLOGY (definitions provided above): EXPLAIN TRACKING METHOD: DID NOT PAY FOR OVERNIGHT LODGING ATTENDANCE Enter the total number of people predicted to attend this activity/event without paying for overnight lodging in Renton (this number would have been submitted on your application for funds); the actual number of people who attended this activity/event without paying for overnight lodging; and the method used to determine attendance. PREDICTED: # ACTUAL (ESTIMATED): # METHODOLOGY (definitions provided above): EXPLAIN TRACKING METHOD: PAID LODGING NIGHTS Enter total predicted lodging nights in Renton (this number would have been submitted on your application for funds); and actual number of paid lodging nights-(One lodging night = one or more persons occupying one room for one night); and the method used to determine attendance. PREDICTED: # ACTUAL (ESTIMATED): # METHODOLOGY (definitions provided above): EXPLAIN TRACKING METHOD: Please describe any other information that demonstrates the impact of increased tourism attributable to the special event, festival, or tourism-related facility. RENTON SPECIFIC QUESTIONS: Did you experience a higher number of tourists this year? If not, what do you think was a contributing factor? Did you complete all of the items on your Scope of Work consistent with your application submitted to the Renton Lodging Tax Advisory Committee? If not, which items do you still need to complete? Do you plan on completing those items with your own resources? If so, when? Do you plan to do anything differently next year to expand your event, increase tourism to Renton, or increase visitors to your facility?