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HomeMy WebLinkAboutContractAGREEMENT FOR ARTS COMMISSION FUNDING FOR NORTH AMERICAN FASHION WEEK 2021 THIS AGREEMENT, dated August 5, 2021 is by and between the City of Renton (the “City”), a Washington municipal corporation, and Ampowering (“Consultant”), a Washington Non-Profit Corporation. The City and the Consultant are referred to collectively in this Agreement as the “Parties.” Once fully executed by the Parties, this Agreement is effective as of the last date signed by both parties. 1.Scope of Work: Consultant agrees to provide organization and implementation of a four- day event as part of the 2021 North American Fashion Week to highlight Renton fashion designers and amplify Renton’s reputation for design on an international scale as specified in Exhibit A, which is attached and incorporated herein and may hereinafter be referred to as the “Services.” 2.Changes in Scope of Work: The City, without invalidating this Agreement, may order changes to the Work consisting of additions, deletions or modifications. Any such changes to the Work shall be ordered by the City in writing and the Compensation shall be equitably adjusted consistent with the rates set forth in Exhibit A or as otherwise mutually agreed by the Parties. 3.Time of Performance: Consultant shall commence performance of the Agreement pursuant to the schedule(s) set forth in Exhibit A. All Work shall be performed by no later than December 31, 2021. 4. Compensation: A. Amount. Total compensation to Consultant for Work provided pursuant to this Agreement shall not exceed $10,000, plus any applicable state and local sales taxes. Compensation shall be paid based upon Services actually performed according to the rate(s) or amounts specified in Exhibit A. The Consultant agrees that any hourly or flat rate charged by it for its Work shall remain locked at the negotiated rate(s) unless otherwise agreed to in writing or provided in Exhibit A. Except as specifically provided herein, the Consultant shall be solely responsible for payment of any taxes imposed as a result of the performance and payment of this Agreement. CAG-21-281 PAGE 2 OF 11 B.Method of Payment. The Consultant shall submit a voucher or invoice in a form specified by the City, including a description of what Work has been performed, the name of the personnel performing such Work, and any hourly labor charge rate for such personnel upon completion of all Work. Payment shall be made by the City for Work performed within thirty (30) calendar days after receipt and approval by the appropriate City representative of the voucher or invoice. If the Consultant’s performance does not meet the requirements of this Agreement, the Consultant will correct or modify its performance to comply with the Agreement. The City may withhold payment for work that does not meet the requirements of this Agreement. C.Effect of Payment. Payment for any part of the Work shall not constitute a waiver by the City of any remedies it may have against the Consultant for failure of the Consultant to perform the Work or for any breach of this Agreement by the Consultant. D.Non-Appropriation of Funds. If sufficient funds are not appropriated or allocated for payment under this Agreement for any future fiscal period, the City shall not be obligated to make payments for Work or amounts incurred after the end of the current fiscal period, and this Agreement will terminate upon the completion of all remaining Work for which funds are allocated. No penalty or expense shall accrue to the City in the event this provision applies. 5.Termination: A.The City reserves the right to terminate this Agreement at any time, with or without cause by giving ten (10) calendar days’ notice to the Consultant in writing. In the event of such termination or suspension, all finished or unfinished documents, data, studies, worksheets, models and reports, or other material prepared by the Consultant pursuant to this Agreement shall be submitted to the City, if any are required as part of the Work. B.In the event this Agreement is terminated by the City, the Consultant shall be entitled to payment for all hours worked to the effective date of termination, less all payments previously made. If the Agreement is terminated by the City after partial performance of Work for which the agreed compensation is a fixed fee, the City shall pay the Consultant an equitable share of the fixed fee. This provision shall not prevent the City from seeking any legal remedies it may have for the violation or nonperformance of any of the provisions of this Agreement and such charges due to the City shall be deducted from the final payment due the Consultant. No payment shall be made by the City for any expenses incurred or work done following the effective date of termination unless authorized in advance in writing by the City. PAGE 3 OF 11 6. Warranties And Right To Use Work Product: Consultant represents and warrants that Consultant will perform all Work identified in this Agreement in a professional and workmanlike manner and in accordance with all reasonable and professional standards and laws. Compliance with professional standards includes, as applicable, performing the Work in compliance with applicable City standards or guidelines (e.g. design criteria and Standard Plans for Road, Bridge and Municipal Construction). Professional engineers shall certify engineering plans, specifications, plats, and reports, as applicable, pursuant to RCW 18.43.070. Consultant further represents and warrants that all final work product created for and delivered to the City pursuant to this Agreement shall be the original work of the Consultant and free from any intellectual property encumbrance which would restrict the City from using the work product. Consultant grants to the City a non- exclusive, perpetual right and license to use, reproduce, distribute, adapt, modify, and display all final work product produced pursuant to this Agreement. The City’s or other’s adaptation, modification or use of the final work products other than for the purposes of this Agreement shall be without liability to the Consultant. The provisions of this section shall survive the expiration or termination of this Agreement. 7. Record Maintenance: The Consultant shall maintain accounts and records, which properly reflect all direct and indirect costs expended and Work provided in the performance of this Agreement and retain such records for as long as may be required by applicable Washington State records retention laws, but in any event no less than six years after the termination of this Agreement. The Consultant agrees to provide access to and copies of any records related to this Agreement as required by the City to audit expenditures and charges and/or to comply with the Washington State Public Records Act (Chapter 42.56 RCW). The provisions of this section shall survive the expiration or termination of this Agreement. 8. Public Records Compliance: To the full extent the City determines necessary to comply with the Washington State Public Records Act, Consultant shall make a due diligent search of all records in its possession or control relating to this Agreement and the Work, including, but not limited to, e-mail, correspondence, notes, saved telephone messages, recordings, photos, or drawings and provide them to the City for production. In the event Consultant believes said records need to be protected from disclosure, it may, at Consultant’s own expense, seek judicial protection. Consultant shall indemnify, defend, and hold harmless the City for all costs, including attorneys’ fees, attendant to any claim or litigation related to a Public Records Act request for which Consultant has responsive records and for which Consultant has withheld records or information contained therein, or not provided them to the City in a timely manner. Consultant shall produce for distribution any and all records responsive to the Public Records Act request in a timely manner, unless those records are protected by court order. The provisions of this section shall survive the expiration or termination of this Agreement. PAGE 4 OF 11 9. Independent Contractor Relationship: A. The Consultant is retained by the City only for the purposes and to the extent set forth in this Agreement. The nature of the relationship between the Consultant and the City during the period of the Work shall be that of an independent contractor, not employee. The Consultant, not the City, shall have the power to control and direct the details, manner or means of Work. Specifically, but not by means of limitation, the Consultant shall have no obligation to work any particular hours or particular schedule, unless otherwise indicated in the Scope of Work or where scheduling of attendance or performance is mutually arranged due to the nature of the Work. Consultant shall retain the right to designate the means of performing the Work covered by this agreement, and the Consultant shall be entitled to employ other workers at such compensation and such other conditions as it may deem proper, provided, however, that any contract so made by the Consultant is to be paid by it alone, and that employing such workers, it is acting individually and not as an agent for the City. B. The City shall not be responsible for withholding or otherwise deducting federal income tax or Social Security or contributing to the State Industrial Insurance Program, or otherwise assuming the duties of an employer with respect to Consultant or any employee of the Consultant. C. If the Consultant is a sole proprietorship or if this Agreement is with an individual, the Consultant agrees to notify the City and complete any required form if the Consultant retired under a State of Washington retirement system and agrees to indemnify any losses the City may sustain through the Consultant’s failure to do so. 10. Hold Harmless: The Consultant agrees to release, indemnify, defend, and hold harmless the City, elected officials, employees, officers, representatives, and volunteers from any and all claims, demands, actions, suits, causes of action, arbitrations, mediations, proceedings, judgments, awards, injuries, damages, liabilities, taxes, losses, fines, fees, penalties, expenses, attorney’s or attorneys’ fees, costs, and/or litigation expenses to or by any and all persons or entities, arising from, resulting from, or related to the negligent acts, errors or omissions of the Consultant in its performance of this Agreement or a breach of this Agreement by Consultant, except for that portion of the claims caused by the City’s sole negligence. Should a court of competent jurisdiction determine that this agreement is subject to RCW 4.24.115, (Validity of agreement to indemnify against liability for negligence relative to construction, alteration, improvement, etc., of structure or improvement attached to real estate…) then, in the event of liability for damages arising out of bodily injury to persons PAGE 5 OF 11 or damages to property caused by or resulting from the concurrent negligence of the Consultant and the City, its officers, officials, employees and volunteers, Consultant’s liability shall be only to the extent of Consultant’s negligence. It is further specifically and expressly understood that the indemnification provided in this Agreement constitute Consultant’s waiver of immunity under the Industrial Insurance Act, RCW Title 51, solely for the purposes of this indemnification. The Parties have mutually negotiated and agreed to this waiver. The provisions of this section shall survive the expiration or termination of this Agreement. 11. Gifts and Conflicts: The City’s Code of Ethics and Washington State law prohibit City employees from soliciting, accepting, or receiving any gift, gratuity or favor from any person, firm or corporation involved in a contract or transaction. To ensure compliance with the City’s Code of Ethics and state law, the Consultant shall not give a gift of any kind to City employees or officials. Consultant also confirms that Consultant does not have a business interest or a close family relationship with any City officer or employee who was, is, or will be involved in selecting the Consultant, negotiating or administering this Agreement, or evaluating the Consultant’s performance of the Work. 12. City of Renton Business License: The Consultant shall obtain a City of Renton Business License prior to performing any Work and maintain the business license in good standing throughout the term of this agreement with the City. Information regarding acquiring a city business license can be found at: http://rentonwa.gov/business/default.aspx?id=548&mid=328. Information regarding State business licensing requirements can be found at: http://dor.wa.gov/content/doingbusiness/registermybusiness/ 13. Insurance: Consultant shall secure and maintain: A. Commercial general liability insurance in the minimum amounts of $1,000,000 for each occurrence/$2,000,000 aggregate for the Term of this Agreement. B. In the event that Work delivered pursuant to this Agreement either directly or indirectly involve or require Professional Services, Professional Liability, Errors and Omissions coverage shall be provided with minimum limits of $1,000,000 per occurrence. "Professional Services", for the purpose of this section, shall mean any Work provided by a licensed professional or Work that requires a professional standard of care. PAGE 6 OF 11 C. Workers’ compensation coverage, as required by the Industrial Insurance laws of the State of Washington, shall also be secured. D. Commercial Automobile Liability for owned, leased, hired or non-owned, leased, hired or non-owned, with minimum limits of $1,000,000 per occurrence combined single limit, if there will be any use of Consultant’s vehicles on the City’s Premises by or on behalf of the City, beyond normal commutes. E. Consultant shall name the City as an Additional Insured on its commercial general liability policy on a non-contributory primary basis. The City’s insurance policies shall not be a source for payment of any Consultant liability, nor shall the maintenance of any insurance required by this Agreement be construed to limit the liability of Consultant to the coverage provided by such insurance or otherwise limit the City’s recourse to any remedy available at law or in equity. F. Subject to the City’s review and acceptance, a certificate of insurance showing the proper endorsements, shall be delivered to the City before performing the Work. G. Consultant shall provide the City with written notice of any policy cancellation, within two (2) business days of their receipt of such notice. 14. Delays: Consultant is not responsible for delays caused by factors beyond the Consultant’s reasonable control. When such delays beyond the Consultant’s reasonable control occur, the City agrees the Consultant is not responsible for damages, nor shall the Consultant be deemed to be in default of the Agreement. 15. Successors and Assigns: Neither the City nor the Consultant shall assign, transfer or encumber any rights, duties or interests accruing from this Agreement without the written consent of the other. 16. Notices: Any notice required under this Agreement will be in writing, addressed to the appropriate party at the address which appears below (as modified in writing from time to time by such party), and given personally, by registered or certified mail, return receipt requested, by facsimile or by nationally recognized overnight courier service. Time period for notices shall be deemed to have commenced upon the date of receipt, EXCEPT facsimile delivery will be deemed to have commenced on the first business day following transmission. Email and telephone may be used for purposes of administering the Agreement, but should not be used to give any formal notice required by the Agreement. PAGE 7 OF 11 CITY OF RENTON Jessie Kotarski Community & Economic Development 1055 South Grady Way Renton, WA 98057 Phone: (425) 430-7271 jkotarski@rentonwa.gov CONSULTANT Menka Soni Ravishing Women 11878 175th Pl NE Redmond, WA 98052 Phone: (425) 418-7181 Soni_menka@hotmail.com 17. Discrimination Prohibited: Except to the extent permitted by a bona fide occupational qualification, the Consultant agrees as follows: A. Consultant, and Consultant’s agents, employees, representatives, and volunteers with regard to the Work performed or to be performed under this Agreement, shall not discriminate on the basis of race, color, sex, religion, nationality, creed, marital status, sexual orientation or preference, age (except minimum age and retirement provisions), honorably discharged veteran or military status, or the presence of any sensory, mental or physical handicap, unless based upon a bona fide occupational qualification in relationship to hiring and employment, in employment or application for employment, the administration of the delivery of Work or any other benefits under this Agreement, or procurement of materials or supplies. B. The Consultant will take affirmative action to insure that applicants are employed and that employees are treated during employment without regard to their race, creed, color, national origin, sex, age, sexual orientation, physical, sensory or mental handicaps, or marital status. Such action shall include, but not be limited to the following employment, upgrading, demotion or transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation and selection for training. C. If the Consultant fails to comply with any of this Agreement’s non-discrimination provisions, the City shall have the right, at its option, to cancel the Agreement in whole or in part. D. The Consultant is responsible to be aware of and in compliance with all federal, state and local laws and regulations that may affect the satisfactory completion of the project, which includes but is not limited to fair labor laws, worker's compensation, and Title VI of the Federal Civil Rights Act of 1964, and will comply with City of Renton Council Resolution Number 4085. 18. Miscellaneous: The parties hereby acknowledge: A. The City is not responsible to train or provide training for Consultant. PAGE 8 OF 11 B.Consultant will not be reimbursed for job related expenses except to the extent specifically agreed within the attached exhibits. C.Consultant shall furnish all tools and/or materials necessary to perform the Work except to the extent specifically agreed within the attached exhibits. D.In the event special training, licensing, or certification is required for Consultant to provide Work he/she will acquire or maintain such at his/her own expense and, if Consultant employs, sub-contracts, or otherwise assigns the responsibility to perform the Work, said employee/sub-contractor/assignee will acquire and or maintain such training, licensing, or certification. E.This is a non-exclusive agreement and Consultant is free to provide his/her Work to other entities, so long as there is no interruption or interference with the provision of Work called for in this Agreement. F.Consultant is responsible for his/her own insurance, including, but not limited to health insurance. G.Consultant is responsible for his/her own Worker’s Compensation coverage as well as that for any persons employed by the Consultant. 19.Other Provisions: A.Approval Authority. Each individual executing this Agreement on behalf of the City and Consultant represents and warrants that such individuals are duly authorized to execute and deliver this Agreement on behalf of the City or Consultant. B.General Administration and Management. The City’s project manager is Cliff Long. In providing Work, Consultant shall coordinate with the City’s contract manager or his/her designee. C.Amendment and Modification. This Agreement may be amended only by an instrument in writing, duly executed by both Parties. D. Conflicts. In the event of any inconsistencies between Consultant proposals and this Agreement, the terms of this Agreement shall prevail. Any exhibits/attachments to this Agreement are incorporated by reference only to the extent of the purpose for which they are referenced within this Agreement. To the extent a Consultant prepared exhibit conflicts with the terms in the body of this Agreement or contains terms that are extraneous to the purpose for which it is referenced, the terms in the PAGE 9 OF 11 body of this Agreement shall prevail and the extraneous terms shall not be incorporated herein. E. Governing Law. This Agreement shall be made in and shall be governed by and interpreted in accordance with the laws of the State of Washington and the City of Renton. Consultant and all of the Consultant’s employees shall perform the Work in accordance with all applicable federal, state, county and city laws, codes and ordinances. F. Joint Drafting Effort. This Agreement shall be considered for all purposes as prepared by the joint efforts of the Parties and shall not be construed against one party or the other as a result of the preparation, substitution, submission or other event of negotiation, drafting or execution. G. Jurisdiction and Venue. Any lawsuit or legal action brought by any party to enforce or interpret this Agreement or any of its terms or covenants shall be brought in the King County Superior Court for the State of Washington at the Maleng Regional Justice Center in Kent, King County, Washington, or its replacement or successor. H. Severability. A court of competent jurisdiction’s determination that any provision or part of this Agreement is illegal or unenforceable shall not cancel or invalidate the remainder of this Agreement, which shall remain in full force and effect. I. Sole and Entire Agreement. This Agreement contains the entire agreement of the Parties and any representations or understandings, whether oral or written, not incorporated are excluded. J. Time is of the Essence. Time is of the essence of this Agreement and each and all of its provisions in which performance is a factor. Adherence to completion dates set forth in the description of the Work is essential to the Consultant’s performance of this Agreement. K. Third-Party Beneficiaries. Nothing in this Agreement is intended to, nor shall be construed to give any rights or benefits in the Agreement to anyone other than the Parties, and all duties and responsibilities undertaken pursuant to this Agreement will be for the sole and exclusive benefit of the Parties and no one else. L. Binding Effect. The Parties each bind themselves, their partners, successors, assigns, and legal representatives to the other party to this Agreement, and to the partners, successors, assigns, and legal representatives of such other party with respect to all covenants of the Agreement. M.Waivers.Allwaiversshallbeinwritingandsignedbythewaivingparty.Eitherparty’sfailuretoenforceanyprovisionofthisAgreementshallnotbeawaiverandshallnotpreventeithertheCityorConsultantfromenforcingthatprovisionoranyotherprovisionofthisAgreementinthefuture.WaiverofbreachofanyprovisionofthisAgreementshallnotbedeemedtobeawaiverofanypriororsubsequentbreachunlessitisexpresslywaivedinwriting.N.Counterparts.ThePartiesmayexecutethisAgreementinanynumberofcounterparts,eachofwhichshallconstituteanoriginal,andallofwhichwilltogetherconstitutethisoneAgreement.20.SupplementalTerm:AcknowledgmentandTrademarkLicenses:ConsultantshallacknowledgetheCityinanypressrelease,publicannouncement,orpublicly-releaseddocumentsrelatedtotheServicesdetailedherein.Tothatend,CitygrantsConsultantaroyalty-freenon-exclusive,revocablelicensetouseitsnameandlogosolelyforthatpurposeupontheadvancewrittenapprovaloftheCityineachinstance.Inaddition,ConsultantgrantsCityanon-exclusive,royalty-free,world-wide,licensetouseConsultantsnameand/orlogoforthelimitedpurposeofcommunicationsregardingthegrantbetweenCityandConsultanttoCitymembersandthegeneralpublicinpromotionofCityinallmediaandmediums,includingwithoutlimitations,broadcast,print,onlineandCitymembershipmaterialsuntiltheexpirationorterminationofthisAgreement.INWITNESSWHEREOF,thePartieshavevoluntarilyenteredintothisAgreementasofthedatelastsignedbythePartiesbelow.CITYOFRENTONCONSULTANTAuthentiSoniBy.__________________________________________ByL..Pt.ItTC.E.“Chip”VincentMenkaSoniCEDAdministratorAmpowering12)07/2021DateDate0PAGE100F1112/8/21 PAGE 11 OF 11 Approved as to Legal Form _____________________________ Shane Moloney Renton City Attorney Contract Template Updated 12/29/2017 Approved by Patrice Kent via 11/30/2021 email Artist Bios (200 words) Neeta Lulla - Neeta Lulla is an Indian costume designer and fashion stylist who has worked on over 300 films. She has been designing wedding dresses since 1985. Her name became inseparably associated with Bollywood after actresses Aishwarya Rai and Madhuri Dixit wore her costumes in Devdas (2002 Hindi film), the trend- setting Bollywood film. Jaime Alexandra Escarpeta: An artist who is using her arts for healing purpose. Her works are visual representations of healing journeys. She converts healing affirmations into wearable art. Healing Arts | Escarpeta Artistry Rohit Verma - As a renowned international fashion designer Rohit Verma has mesmerized audiences with his intricate traditional designs showcasing India’s heritage. His outstanding accomplishments in the industry have earned him several honors as a leading fashion designer. Prashant Verma was trained at the fashion houses of Alexander McQueen, Philip Treacy and John Galliano. A graduate of the National Institute of Fashion Technology(NIFT), New Delhi, he set up his eponymous label in 2006, and has been presenting his collections at the FDCI Lotus Make Up India Fashion Week. His work has been extensively featured in Federico Roca’s book on “Contemporary Indian Fashion” (Damiani Publications, Milan 2009), and most recently in Martina Rink’s tribute book, “Isabella Blow” (Thames & Hudson, London 2010). In 2011, his collections were presented at the "Alchemy Festival", London as part of the British Council Worldwide Initiative. In 2011, his work was also featured in the "INDIA TODAY"Art & Design Exhibition at the ARKEN Museum of Modern Art in Denmark. Julie Danforth: Based in Seattle, Washington, she has received her Fashion Design degree from Seattle Central College. She is an award-winning fashion designer who is passionate about creating elegant, beautiful gowns inspired by classic movies and glamorous editorials. Her collections have been featured in numerous fashion shows in Seattle, Bellevue, and Hollywood. Shazzy Collections – Renton based African American designer. Arpan Arts: is a performing arts organization dedicated to promoting the Folk & Classical traditions of India including dance, music, theatre, puppetry, folklore, traditions, and values. We strive to bring together like-minded artists who value traditions passed down through the ages while thinking out of the box to create works that have relevance to our modern lives. Organization Bio AmPowering (Formerly known and Ravishing Women) is a 501c(3) organization working with mission to Encourage, Inspire, Appreciate and Empower Women. North America Fashion Week (NAFW) organized by AmPowering is one of the biggest fashion week in the North West and it is a reputed brand bringing designers all over the world together and promote diversity, arts, multiculturalism, tourism using fashion as a tool. It promotes sustainable environment and impact fashion is making to the world to uplift humanity. Ravishing Women is a well-known name for promoting cultural events like Festival of Color, Festival of Harvest, Festival of Light, Global Women Leadership awards and many more events attended by thousands of people every year. The award-winning AmPowering already has a reputation for transforming so many lives both here in the United States as well as India. With a focus on inner beauty, bringing attention to outer beauty through fashion is the obvious next steps. What is North America Fashion week? Exhibit A It is one-of-a-kind event designed to bring Fashion industry, which will initiate an active partnership and collaboration of communities in Arts & Culture field (media, celebrities, industry professionals, innovative designers showcasing inclusion & diversity) with business. We will be having some biggest names of the Fashion Industry on board with us. It will be a great opportunity for local designers to learn, explore and promote their arts at global level. NAFW is a unique melting point for premium fashion labels from across the world to come together and explore an extremely high potential, yet largely under explored market in the US. NAFW is an extravagant, carefully curated, collaborative platform for designers and models, HMUA, photographers, performers & musicians defying all cultural and geographical barriers. Core values: Multiculturalism and Diversity. Goals: • • Small businesses, social interactions, mental health and celebrations were most impacted during COVID and our NAFW 2021 is a great message to revive life again with emerging fashion and celebrations. •Create an ongoing runway to celebrates multiculturalism and emerging talent and bring collections from streetwear to eco-friendly garments. •Identify undiscovered designers by providing an accessible and widely reputable platform. Help promote local businesses and designers and train them to use e-commerce. Provide e-commerce platform to use sell their products and services. •Provide opportunity for performers, dance group, musicians to perform at the event to celebrate arts and culture. • Involve international media coverage •Ensure cogent buyer connectivity to expose local & international designers into the next stages of success. •Help bridge the community gap and promote cultural awareness by using fashion as a tool •Make Renton city a fashion industry hotspot like nearby cities (hosting Bellevue Fashion week, Seattle Fashion Week, Portland Fashion Week, Vancouver Fashion week and more). NAFW 2020 Though COVID made everything to be put on hold, we still wanted to give a message for hope for better tomorrow and unity in this hope while promoting arts & culture in City of Renton. Founder Menka Soni was not only able to do Hope & Unity runway show, but also brought Renton Multicultural Festival back to life, which was almost cancelled for 2020. She chaired and organized both these events together to create synergies and make it a big event over 2 days. There were cultural performances, arts, craft, storytelling, and highlight was Hope & Unity runway show which has featured very diverse designers while promoting arts and tourism. This event was promoted at a very high level due to participation of renowned designer Neeta Lulla who is topmost designer of Bollywood with over 300 international movies done and awarded 3 times by different Presidents of India. Rohit Verma, is another celebrity designer who participated and highlighted issue for removing social evils like human trafficking and rights for LGBTQ. Entire runway show recording was done following COVID guidelines and social distancing with no audience. It was aired live on City of Renton channels, social media, you tube channels. We are very thankful to Governor Jay Inslee, City of Renton Mayor Armondo Pavone, and Consul General of India for supporting & promoting this event. It got huge publicity and very widely promoted City of Renton. We are thankful to Renton Arts Commission & Carco theatre for all support to let us host our Hope & Unity runway show in Renton. We are now looking forward to hosting a much bigger event this year in person along with Multicultural festival. Highlights of North America Fashion Week 2021 • The idea of NAFW 2021 is to celebrate arts, culture and combine it with fashion to talk about our theme of Revive & Emerge. It will be a four-day event with grand finale and runway show on September 19 in Hyatt in Renton. It will help local designers and Renton community. It will bring the elite labels together and introduce them to a new and ripe market, which is brimming with anticipation and potential. •It is going to be a haven of inspiration, complete with glossy online fashion shows, buzzing online trade shows with never-before-seen collections, media events, mind opening panel discussions, and educational seminars and workshops et al. We have on board with us a pool of buyers, high end press and every industry professional that matters in the spectrum. •At NAFW, we intend to showcase all the events around a wide range of topics from Fashion Forecasting (trends & colors), Styling & Grooming, Accessories, Textiles, et al. to Fashion Awareness, Body Positivity, Sustainability and Vegan Fashion since we recognize NAFW as a well-primed step in supporting the fast growing fashion industry in Seattle. •Every year renowned International Celebrity & A Listed Designers participate in this event and this year we will have their gracious presence during the virtual event. •Event to be attended by Miss America, Ms. World, Ms. Asia WA, Miss India USA queens. •Other local Renton based multicultural designers of clothing & jewelry to showcase their designs on the runway. •Use fashion a reason to support women empowerment & protect violence against women as well as help our vulnerable communities during COVID impact. The show will benefit non-profit organizations API Chaya & AmPowering both 501c (3) non-profits. Project Feasibility Description of Proposed Project NAFW is a great platform to not only promote tourism and commerce but also arts and multiculturalism. The idea of NAFW 2021 is to celebrate arts, culture and combine it with fashion to bring wearable art on masks and designs. It will give opportunity to not only promote arts, but also create awareness of safety and precautions to be taken during pandemic. There will be other designs too to highlight the new world of Fashion. It will help local designers, businesses, and City of Renton community. It will bring the elite labels together and introduce them to a new and ripe market, which is brimming with anticipation and potential. The event is also hosting an online trunk show and Exhibit - an opportunity to stock, showcase and merchandise to B2B and B2C buyers, along with enriching workshops and fashion seminars. There will be multicultural performances and virtual live musicians to celebrate diversity together. It is very important to have celebrations during time of pandemic as mental health, community engagement is getting compromised due to COVID. AmPowering team has always encouraged artists and their art forms. Be it dance groups, singers, musicians, painting artists, designers, hair & makeup artists. Their all events always celebrate multiculturalism. They have provided a launch pad for many artists and it is indeed a great feeling to see them grow. Through NAFW various designers from City of Renton as well as different part of the world will be able to bring their cultural presence in form of art and designs. They all represent their traditions, history, textile, and fashion. This will indeed enrich lives of City of Renton residents and visitors. It will Identify undiscovered designers by providing an accessible and widely reputable platform. Help promote local businesses and designers and train them to use e-commerce. There will be an opportunity to provide and use e-commerce platform to use sell their products and services. With our objective to engage local designers, businesses, and diverse community, we will be able to bring rays of hope, spread joy and show positivity during this pandemic. This will also help bridge the community gap and promote cultural awareness by using fashion as a tool. The diversity of Fashion Week programming and the dialog exchange will help amplify Renton’s reputation for design on an international scale while continuing to attract the attention of new audiences and growing the fashion industry through career-development The Founder & CEO of NAFW is Menka Soni and she is also Inclusion Task Force member with City of Renton Mayor and has deep rooted interest in promoting Inclusion & Diversity while keeping art as pivot point. She is always playing key role in Renton Multicultural festival and bringing performances with social impact and positive messages. She is playing active role in promoting Renton Census count and is much respected by all in the City. Although New York and Paris are known for their fashion design the world has so much to offer outside of these cities. Menka felt showcasing the rich culture the United States is known for, would bring a sense of community and togetherness and taking all of this multiculturalism and doing something artistic with it while helping vulnerable communities suffering due to COVID. Maybe we could bring reality to what is happening outside our own backdoor. Promotions and Marketing Plan This event will be promoted using social media, bloggers, website, printed flyers, paid ads on local TV & radio, newsletter and newspaper. We plan to use 360 degree marketing plan to cover various aspects of marketing. The event will also be attended by an extensive list of buyers, press, including glossy magazines, newspapers, stylists, high profile fashion bloggers and trade press. Include the estimated attendance. As this is going to be virtual as well as in person 4-day event with different designers runway, workshop, seminars and media night, therefore there will be a big opportunity for people to join worldwide and promote tourism at a much higher level. Estimated audience will be over 2000 in all 4 days. During the 4 days of the power packed event – labels gets several opportunities for long term associations and serious networking, apart from instant sales. Describe your history and relationship with any additional organizations or individuals involved with your project. DSA Solutions will be our brand promoting & media partner. They were our partners in 2019 too. ATV Chanel will be our media channel promoters and will be covering this event. They were our partners in 2019 too. Meylah and Women in Cloud organization will be our e-commerce partners to provide trainings and ecommerce platform to sell products. Suley Era will be our media partners. Letters of Support (if applicable) from partnering organizations/collaborators – We have received Letter from Consul General of India in 2019 and we received letter from Governor of WA, Consul General of India and Mayor Armondo Pavone. Artistic Quality Work Samples https://www.facebook.com/nafashionweek/ www.northamericafashionweek.com www.ampowering.org NORTH AMERICA FASHION WEEK BROCHURE 2021 September 16-19, 2021 Hyatt Regency Lake Washington, Renton www.northamericafashionweek.com North America Fashion Runway Show 2021 •Year 2021 was an unprecedented year due to COVID19 and impacted several lives and businesses including the fashion industry. We promised during our virtual Hope and Unity Runway show in 2020 that if we all stay united and together, we shall overcome this too! •Today we are ready to bring our next in person runway show once again to celebrate life, people, revive fashion and to awaken our spirits to emerge as a united community. •North America Fashion runway show 2021 will be a celebration of diversity to embrace multiculturalism while emphasizing equity, sustainability & social impact -ALL using Fashion as a tool. Integrating Fashion Across Borders •Multiple Shows •Multiple Products •Multiple Countries •Multiple Dimensions •Multiple Brands Celebrating Diversity Embracing multiculturalism while emphasizing equity, sustainability & social impact •Performances •Panel Discussions •Workshops –learn from leading fashion designers •Global Fashion Runway Renowned Celebrity International Designers in previous years •Neeta Lulla •Rohit Verma •Prashant Verma and many more… Promoting wearable art in fashion •Celebrating culture •Promoting sustainable fashion •Supporting local artists Big Media Coverage •Runway Show will be released on City of Renton channels and social media for extensive coverage •Will be shared extensively by team NAFW •Bloggers, reporters, channels, magazines, newspaper and many more to follow… Going Digital •Connecting Designers –Buyers –Business – Retailers, all by using digital app. •Designers will have opportunity to sell their designs and connect with buyers using our NAFW app. Buyers can ask questions about sizes, colors, availability etc. •Buyers can provide reviews, feedback using this app. •More details coming out soon…. NAFW •NAFW is a unique melting point for premium fashion labels from across the world to come together and explore an extremely high potential, yet largely under explored market in the US. •Seattle is the epi-center of technology in the US and is home to many IT and Technology giants. The market is ripe with anticipation and excitement and the event has been planned just ahead of the festive season to leverage sales and maximize business generation. •NAFW is an extravagant, carefully curated, collaborative platform for designers and models, HMUA, photographers , defying all cultural and geographical barriers. •It has created a big name in the fashion industry for its uniqueness and value proposition. •As a nonprofit we strongly believe in promoting diversity, inclusion, equity, sustainability and will be giving special consideration to brands with a strong social impact. •All proceeds to benefit homelessness support program by AmPowering (www.ampowering.org). WHY NAFW •Seattle has the fourth largest fashion design economy, fourth largest fashion employment, and seventh largest apparel-manufacturing centers in the country according to a study conducted by Community Attributes International. These statistics made the Pacific Northwest a prime location for this event. Fashion is so much more than clothing; it is art. Seattle is known for its art however, it has yet to be fully recognized for the fashion hub it is. •This event will bring attention to its long overdue blossoming industry. Although New York and Paris are known for their fashion design the world has so much to offer outside of these cities. There is a need for showcasing the rich culture the United and bring a sense of community and togetherness. •NAFW will benefit the non-profit AmPowering, to help build mobile shelter home for homeless neighbors in Seattle The award-winning AmPowering already has a reputation for transforming so many lives both here in the United States as well as India. With a focus on inner beauty, bringing attention to outer beauty through fashion is the obvious next steps The Showcase •NAFW is going to be a haven of inspiration, complete with glossy fashion shows, buzzing trade shows with never-before-seen collections, media events, mind-opening panel discussions, and educational seminars and workshops et al. We are looking at having board with us a pool of buyers, high-end press and every industry professional that matters in the spectrum. •The idea is to bring international -celebrity and promote local designers and create opportunities for local talented photographers, fashion enthusiasts and businesses to amalgamate on this coveted platform, which is brimming with anticipation and potential. Trade Show •Designers will have opportunity to sell their designs right at the venue via trade show. •Though there are no separate charges for paying designers but 25% of all sale proceeds to be donated for our charitable causes. Schedule •All looks confirmed -08/10 •Model Casting -08 / 22 •Models shortlisted and notified -8/28 •Social Media Shout out -08/20 to 09/15 •Panel Discussion -09/16 •Media Night –09/17 •Dinner Night with Virtual Screening at FCM – 09/18 •NAFW Grand Runway Show at Hyatt Regency Lake Washington -09/19 NAFW Impact Award •Interested brands/labels can apply for this competition. A panel of Industry experts and jurors (press, buyers) will pick one brand to receive the “NAFW –IMAPCT Award”. •The winning brand will get four free looks in the NAFW show in 2022 as well as a trophy. Brands will be judged basis their USP, brand philosophy and impact they had made to help communities during COVID19 / Excellence in Fashion for social / environmental impact. •The winning brand will also receive extensive media coverage through all channel partners of the event. Our Partners Contact Us •info@northamericafashionweek.com •425-418-7181 •www.northamericafashionweek.com COVID GUIDELINES •We will follow all WA State, City of Renton & Hyatt COVID guidelines. We recommend everyone to be vaccinated before they join in person for this event. Masks are required for those who are not yet vaccinated and everyone entering the building must sign the visitor log. •We will be taking temperature before anyone is allowed to enter. Please do not come if you have fever or had fever in last 24 hours. •If you were in contact with anyone having COVID or COVID symptom then please do not join in person. •Please notify if you have cold or any other COVID symptom. •Though we are taking extra precautions, but we will not be liable if anyone gets COVID or other issues due to their participation in the runway show. Everyone will be required to sign mandatory waiver to not hold us responsible.